NonProfit PRO

JULY 15, 2021

donors and supporters) ways of giving continue to expand, which is essential for nonprofit leaders to understand. For example, people could open a donor-advised fund (DAF) for very little money and give with the ease of tech platforms. Technology and more people-centric (i.e., Also, leading organizations, such as St.

Donor 317

Donor Nonprofit Tech Audience 317

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. The platform, however, is different than Facebook or Twitter.

San Diego 331

San Diego Fundraising Influence Profile 331

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. For the example below, we’ll be building out a sample Facebook Live co-branded series. Phase 1: Identify Your Audience, Partner(s) & Content.

Raise 332

Raise Fund Phase Audience 332

Nonprofit Tech for Good

JUNE 18, 2024

This is the ninth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. For example, threads.net/@nonprofitorgs.

Practice 184

Practice Social Media Profile Nonprofit 184

OneCause

JANUARY 5, 2023

What will be the silver lining of the COVID-19 storm that kept nonprofits from hosting in-person events , that disrupted traditional fundraising efforts and that estranged donors from some of their favorite charities? That reality is going to remain attractive and viable for many small to medium nonprofits. Changing audience tastes.

Platform 59

Platform Examples Fundraising Virtual 59

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . It helps solidify your nonprofit brand and build rapport with your audience.

Platform 120

Platform Communication Indianapolis Channel 120

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Once you’ve rounded out your CRM through a data append, consider whether you have enough customer information to reach your intended audience. Conduct a data append.

Audience 52

Audience Marketing Student Social Media 52

Nonprofit Tech for Good

JULY 30, 2023

By Lyn Chamberlin , President at Lyn Chamberlin Leadership – an award-winning nonprofit brand strategist who works with organizations and successful women to create transformative brand narratives. Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners.

Storytelling 221

Storytelling Action Roles Hunger 221

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Website analytics: help us track donation page interactions and web traffic.

Audience 87

Audience Donor Survey Demographics 87

Whole Whale

AUGUST 20, 2024

Instagram isn’t just a platform for selfies and dinner photos. of its global audience aged between 18 and 34, the platform has become a vital tool for nonprofits to engage with their audience, demonstrate impact, and even fundraise. Instagram for Nonprofits: The Basics 1.

Impact 98

Impact Strategy Social Profile 98

Top Nonprofits

JULY 20, 2022

8 Top Examples of Fundraising Flyers+Tips to Make Your Own. Always think about your branding, goals, and target audience ahead of the actual creative procedure. This will make your audience more likely to attend the event. Depending on your audience, you should determine which medium will reach the most eyes.

Examples 105

Examples Tips Fundraising Images 105

Media Cause

JUNE 29, 2024

Organizations everywhere, including nonprofits, are asking how AI can be used to improve what they do. When you have the right AI tools to minimize busy work and optimize your nonprofit’s operations, your team will have more time to focus on the essential nonprofit work that will always need a human touch. The Fundarising.AI

Practice 105

Practice Nonprofit Proposal Advocacy 105

Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Figure out who really needs to use the platform. Your potential donors.

Application 267

Application Marketing Nonprofit Evaluation 267

Qgiv

NOVEMBER 17, 2022

Navigating the world of nonprofit tools can be tough. This guide is here to help you learn more about nonprofit fundraising platforms, what’s available to your organization, and when you should consider using each. Nonprofit Tools. What are the most important nonprofit tools? Nonprofit Fundraising Tools.

Platform 52

Platform Guide Fundraising Nonprofit 52

Nonprofit Tech for Good

JUNE 22, 2021

By Korrin Bishop , writer at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. As a partner to thousands of nonprofits, Classy spends a lot of time learning about what makes each of them successful.

Action 284

Action Fundraising Nonprofit Gift 284

Nonprofit Tech for Good

MAY 13, 2022

Let me give you an example. Investigate how well your audiences perform. Are your conversion rates different for different audiences? Most ad platforms (Facebook and Google) will let you set them up automatically on your links. Example: utm_source=facebook. Example: utm_medium=cpc, utm_medium=email.

Donor 274

Donor Track Facebook Campaign 274

sgEngage

APRIL 26, 2023

The event space for nonprofits has predominately focused on traditional walks, runs, rides, and galas, and while there is nothing wrong with these types of events, there are so many additional tools that charities can use to fundraise in unique ways. Let’s look at some exciting ways nonprofits can revamp their event fundraising strategies.

Platform 80

Platform Charity Trend Virtual 80

Bloomerang

AUGUST 29, 2023

Online fundraising is increasingly essential for nonprofits, but these types of initiatives come with unique challenges. To effectively ramp up fundraising, your nonprofit needs the right online fundraising platform for your needs. What are online fundraising platforms? Give donors an easy way to show their support.

Platform 62

Platform Donation Online Fundraising 62

Nonprofit Tech for Good

SEPTEMBER 17, 2022

Ask any nonprofit fundraiser if he or she wants to increase the results of their fundraising efforts and you’ll get a resounding “yes”! The answer is in understanding your goal and audience, and then matching your pitch to the prospect. After all, what nonprofit doesn’t want that? 4 Donor Personas Any Nonprofit Can Start With.

Donor 279

Donor Effective Fundraising Map 279

Whole Whale

APRIL 19, 2024

Fundraising for nonprofit organizations has been in practice over the years but has continued to evolve in the methods used in carrying them out. Deciding and choosing a fundraising tool online is not easy for nonprofit organizations. Integration: Give Lively as a platform has very few integrations currently with other platforms.

Platform 40

Platform Donation Paypal Integration 40

Nonprofit Tech for Good

NOVEMBER 5, 2022

By Jennifer Wemhoff , Communications Manager at GolfStatus.org – the leading event management platform for golf fundraisers. Unlike many other event fundraisers, golf tournaments give sponsoring businesses exposure to a typically affluent audience. For example, adding hole-in-one or other contests (putting, closest to the pin, etc.)

Trend 315

Trend Fundraising Sponsor Registration 315

Candid

AUGUST 5, 2024

Many nonprofit organizations believe market research is beyond their reach due to lack of staff, budget, and time. But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones.

Research 87

Research Marketing Impact Tips 87

Media Cause

JANUARY 18, 2022

The social media platform announced last month that it will be taking additional steps to align with evolving privacy regulations. Focus on Owned Audiences. There has been a lot of recent focus on first-party audiences as we prepare for the end of cookies. The good news is that targeting owned audiences won’t be impacted.

Audience 52

Audience Facebook Change Test 52

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Website & Email Marketing Best Practices for Nonprofits.

Practice 353

Practice Nonprofit Newsletter News 353

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. LinkedIn Pages.

Linkedin 357

Linkedin Practice Social Media Sponsor 357

Bloomerang

JUNE 3, 2024

As we know, nonprofits face unique challenges, but they also have opportunities. As a result, it means they have to genuinely engage their audiences. The fact is that supporters aren’t getting anything tangible in return for their nonprofit support. Some of those approaches include the following.

Generation 77

Generation Content Nonprofit Social Media 77

sgEngage

MARCH 18, 2022

Nonprofits everywhere felt the squeeze at the start of the pandemic. Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience.

Audience 93

Audience Facebook Challenge Group 93

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

Social Media 97

Social Media Media Guide Social 97

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. Plain Language Example #1 . Plain Language Example #2. Plain Language Resources: Big Duck’s Plain Language for Nonprofits. For example: yourwebsite.org/impact. Resource: How to Write a Nonprofit Impact Report.

Trend 304

Trend Digital Marketing Fundraising 304

Nonprofit Tech for Good

NOVEMBER 22, 2021

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. Yet, it is in the best interest of nonprofits with online shops to get involved in the holiday shopping season. You know your audience best.

Facebook 259

Facebook Los Angeles Online Effective 259

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. What is a good social media strategy for nonprofits?

Social Media 52

Social Media Media Guide Social 52

CauseVox

SEPTEMBER 28, 2021

But out of this huge challenge, we’ve seen some amazing creativity crop up as nonprofits revamp their fundraising approaches to be safe and successful. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. The last couple of years have been all about virtual when it comes to fundraising.

Examples 88

Examples Websites North Carolina Award 88

Nonprofit Tech for Good

APRIL 23, 2023

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. Like many nonprofits, Eventgroove is a small company. That shift in mindset is one we at Eventgroove urge any nonprofit to lean into.

Content 349

Content Calendar Language Social Media 349

Candid

DECEMBER 12, 2022

Let’s say you’ve been tasked with researching potential nonprofits to partner with on an upcoming funding initiative by doing some online research, using Google, Candid’s nonprofit profiles , or the like. What are nonprofit explainer videos? Get to know your audience. Picture yourself in a donor’s shoes.

Video 100

Video Support Tips Audio 100

Nonprofit Tech for Good

DECEMBER 13, 2021

It should then define and identify your target audiences — people you are trying to reach and whose needs you want the website to serve. Here’s an example of how to structure your scoping document outline: About the Organization. Target audiences. Next would be technical and design requirements. Objectives of the redesign.

Websites 309

Websites Analytics Project Proposal 309

Nonprofit Tech for Good

FEBRUARY 11, 2022

For nonprofits, a well-executed pop-up can increase engagement, procure donations, and build email lists that can foster long-term relationships with potential activists or donors. Let’s explore a few key tenants of making pop-ups work for your nonprofit: 1. Let’s start by defining what a pop-up is. Use p op-ups only on desktop.

Websites 293

Websites Work Test Nonprofit 293

Candid

SEPTEMBER 7, 2023

Here is a snapshot of what happened and our tips for creating short-form videos at your nonprofit. Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. A great example is our red flags for funders series.

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YouTube Tips Script Social Media 121