Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

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Audience Effective Tips Database 111

The NonProfit Times

NOVEMBER 21, 2024

It’s time to embrace a paradigm shift toward audience-first fundraising. You need to reframe your thinking in three critical areas to get there: budgeting, creative and reporting. 3 key areas for reframing Budgeting: Prioritize audience needs. Move beyond channel-specific metrics and adopt a holistic view of donor engagement.

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Fundraising Channel Audience Donor 75

Nonprofit Tech for Good

AUGUST 9, 2021

For example, Plan International’s website : 2) Post 2-3 times weekly to your LinkedIn Page and respond to your followers. For example: 1. For example, the International Fund for Animal Welfare shared the good news that zero rhinos were poached in 2020. Breaking news that communicates the story of your mission and programs.

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Linkedin Practice Nonprofit Social Media 363

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities.

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Facebook Fundraising Raise Campaign 243

Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Important Event Metrics to Track.

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Metrics Ratio ROI Sponsor 98

Association Analytics

JUNE 21, 2023

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! For example, include any details on how that KPI may impact other projects or results.

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Associations Challenge Data Taxonomy 319

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

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Marketing Fundraising Nonprofit Social Media 239

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. #GivingTuesday is the biggest generosity movement in history. 1) Define your narrative.

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Storytelling Tips Social Media Nonprofit 271

sgEngage

DECEMBER 19, 2024

Know Your Target Audience(s) Your supporters arent a monolith. Consider their different needs: Audience Segments : Identify whos who and what each group wants from your site. For example, do you want to increase online donations by 15% in the next year, or reduce your sites bounce rate by 10%?

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Websites Design Collaboration Nonprofit 96

Nonprofit Tech for Good

JULY 10, 2019

It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. For example, you can use social media at different stages of your fundraising journey. 2) Think of your audience – who do you really want to target? 3) Pick the right platforms.

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Fundraising Social Social Media Channel 280

Bloomerang

JULY 6, 2023

Here’s an example of what this would look like: Let’s say your organization is an animal shelter. You may decide to ask one team member to post to social media every day to engage your online audience. Let’s get started. Create a clear plan to reach short-term goals, including who is responsible for each goal’s success.

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Examples Guide Nonprofit Donor 122

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. Pillar: Innovation What to track?

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Associations Track Report Metrics 169

CauseVox

MAY 29, 2024

Here are 4 ways you can effectively communicate your matching grant to your audience and encourage the most donations from your supporters. Using your donation tiers, impact metric, and any other messaging you want to place on the page, try to communicate the impact that each dollar raised helps to accomplish.

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Audience Gift Gambia Practice 83

Bloomerang

JANUARY 14, 2025

Check out the example below of the Michael J. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Track data points and metrics to evaluate your campaigns progress. How does mobile giving work? Offer suggested giving amounts.

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Mobile Giving Guide Nonprofit 105

The NonProfit Times

DECEMBER 10, 2024

Its time to embrace a paradigm shift toward audience-first fundraising. Budgeting: Prioritize audience needs. Rather than allocating budgets by channel, focus on the specific needs of different audience segments. Consider tailoring your approach based on audience behaviors, attributes, and insights.

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Fundraising Channel Audience Donor 59

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

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Social Media Media Tips Social 98

CauseVox

MAY 9, 2023

You can ask the program to generate a list of email ideas and then refine the list based on any number of factors, such as audience, theme, tone and more. For example, “write a 100-word fundraising appeal email for high-value corporate donors” is a much better prompt than “write a fundraising appeal.”

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Examples email Communication Nonprofit 99

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 359

Grant Google Nonprofit Guide 359

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. Define your metrics of success.

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Fundraising Practice Guide Campaign 246

Nonprofit Tech for Good

APRIL 10, 2022

” For example, @WomenforWomen : It’s also recommended that your nonprofit sign up for Twitter Blue for $2.99 (USD) a month. For example, if you send a tweet on Monday morning at 8 am, retweet that same tweet the next day at 1pm. The service provides early access to new Twitter tools and a variety of unique features.

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Twitter Practice Nonprofit Social Media 361

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. For example, a medical association might set up their membership journey like so: medical students, residents, fellows in training, early career, mid-career, and senior-level or experts.

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Associations Analytics Activism Active 169

Bloomerang

DECEMBER 2, 2024

You can consider A/B testing subject lines on future emails or look back at well-performing past subject lines to see what’s resonated with your email audience. If the open rate is lower than what you normally see with email open rates, this is a point of improvement for your email.

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email Fundraising Rate Donation 118

Nonprofit Tech for Good

JULY 5, 2019

Finally, your social media ambassadors will enjoy some influence with a particular group of people you are targeting as a current or desired audience. Treat your ambassadors as insiders who are doing much more than growing vanity metrics – they are helping to steer a movement. . To find the right people, be curious and open.

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Social Media Media Effective Program 276

CauseVox

SEPTEMBER 28, 2021

Of course, we’ve spent the year sharing tips and tricks to get your virtual fundraising to the next level all year long, but let’s be real: few things are as helpful as seeing real examples of real nonprofits doing it right. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. Let’s take a look.

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Examples Websites Nonprofit Fundraising 96

TechCrunch

JULY 29, 2021

Relying on proven tactics and measurable metrics isn’t enough — today, the most effective marketers constantly study and learn from innovative approaches while exploring new avenues. Every experiment we ran increased the demo request metric to some extent. There is no authoritative playbook for marketing these days.

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Metrics Marketing Phase Lecture 100

Greater Giving

MARCH 27, 2025

Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. Getting Attentions nonprofit SEO guide recommends creating high-quality, original content that addresses your audiences interests. Promote Your Website With Google Ads.

Online 59

Online Build Nonprofit Social Media 59

Association Analytics

FEBRUARY 14, 2022

Some examples include: Data specific – What data empowers you? An example is how many new members did we acquire last month? Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. What limits you? What do you think about our data?

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Analytics Associations Data Case Study 169

Greater Giving

DECEMBER 2, 2024

Sponsorships Officer Like major donors, sponsors are a vital audience with whom your organization must build relationships to secure the funding or support it needs. For example, they may take advice from Funds2Orgs and implement a monthly giving program that offers exclusive benefits for recurring donors.

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Team Fundraising Grant Gift 52

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. For example, accepting gifts of stock by opening a brokerage account, accepting Venmo donations, accepting cryptocurrency , and accepting donations from Alexa (Amazon devices). Facebook , Reddit , LinkedIn , and Twitter have great options.

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Fundraising Donation Donor Social Media 359

Nonprofit Tech for Good

JANUARY 17, 2019

You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. For example, you can schedule a set number of posts to promote your campaign and then also post real-time content to engage with your supporters to keep the momentum going. 5) Pick the right tools. 7) Tell your story.

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Social Media Calendar Content Media 279

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. One example of thought leadership is this blog!

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Create Strategy Associations Social Media 169

Bloomerang

APRIL 10, 2025

As you read through this guide, note the ideas you think will work best for your unique target audience. An optimal volunteer recruitment plan should include the following components: A well-defined target audience. Develop your volunteer recruitment plan with a specific audience in mind. Target the right audience.

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Volunteer Ideas Skills Social Media 59

The Verge

NOVEMBER 3, 2020

This is the first time Snapchat has given its users any sort of public-facing metric about their followings or audiences, and it represents a substantial change to the platform, as first reported by Tubefilter. Snapchat is now allowing creators to publicize how many subscribers they have.

Metrics 101

Metrics Audience Public Influence 101

Allegiance Group

MARCH 17, 2025

Imagine the impact your nonprofit could have if audiences better recalled its stories and messages or made better use of your organizations tools and services. Towards a Solution: User Research To understand how the Scorecard could better resonate with users, AARP took a step familiar to the best content creators: audience research.

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Story Data Chart Nonprofit 52

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

Audience 64

Audience Websites Tips Build 64

Nimble AMS

MARCH 25, 2022

Goals and success metrics. For example, at the highest level, your goals might be to: Grow your existing online community . TIP: These are examples of high-level goals. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement.

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Community Online Strategy Guidelines 127

Whole Whale

OCTOBER 2, 2024

Engaged Sessions in Google Analytics 4 To better understand the difference between these metrics, consider this example: If a user visits your site three times in a day, completes two events during each visit, and each session lasts more than 10 seconds, that would count as one user, three sessions, three engaged sessions, and one active user.

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Activism Active Activities Difference 98