Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. We’ve created two email templates to guide the way your nonprofit reaches out to your inner circle of supporters during your next soft launch.

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Nonprofit Tech for Good

FEBRUARY 23, 2025

How Salesforce is Powering Personal Giving Integrated Data: Salesforce provides a unified view of each donor, consolidating information from various sources, including giving history, website and text messaging interactions, event attendance, advocacy actions, and email engagement. Create dynamic segments: Don’t just set static lists.

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CauseVox

DECEMBER 9, 2024

You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. Youve probably noticed that the number of emails you receive from nonprofits tend to ramp up around November. In fact, 47 percent of email recipients open an email based solely on its subject line.

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Greater Giving

OCTOBER 29, 2024

Mastering Your GivingTuesday Fundraising Email Campaign: How, When, Why, and Who GivingTuesday is quickly approaching, and it’s the perfect opportunity to inspire generosity and rally support for your cause. Email marketing is a powerful tool that nonprofits can leverage to reach supporters and maximize donations.

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Achieve

NOVEMBER 15, 2024

Planning a successful nonprofit event requires more than securing a venue and crafting an engaging agenda—it hinges on connecting with your audience and building excitement well before the event date. Let’s explore the essential types of emails you should consider sending before your next event to maximize attendance and engagement.

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Bloomerang

NOVEMBER 22, 2024

To help you ride this massive wave of generosity, I’m answering your burning questions Q: How much email is too much email? A : The #1 thing I see that makes fundraisers feel cringey is the fear that they’re oversaturating their list with email. Open your email platform and tell me what your open rate is. They aren’t!

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Problem Fundraising Mail Gift 119

Wild Apricot

SEPTEMBER 10, 2024

Discover how to write compelling newsletters with our expert tips and 16 engaging ideas to make your next email irresistible and valuable to your audience. Looking to create newsletters that capture your members' attention?

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Candid

OCTOBER 24, 2024

It’s ironic: Despite having many more ways to communicate with their constituencies today—through social media, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. But among the first audiences they need to get to know are nonprofit news editors.

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Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Short videos . compelling infographics.

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Nonprofit Tech for Good

NOVEMBER 9, 2020

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Today, statistics show that one in five consumers has more than 1,000 unread emails in their personal inbox. Maybe there’s an intimacy to text messaging that email lacks.

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Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

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Nonprofit Tech for Good

APRIL 13, 2020

You don’t have to learn a new digital tool or have a large, established audience of already-informed donors to take advantage of Facebook’s fundraising benefits and donor data deposited in your donor CRM. If you’re sending individual emails to your donors, don’t stop. 1) Facebook Fundraising. 2)Apple Pay.

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Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%.

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Bloomerang

AUGUST 6, 2024

Nonprofits are constantly seeking innovative ways to enhance their email marketing strategies. Personalize email content to boost engagement Personalization makes your audience feel valued. Tailoring emails to include the recipient’s name, past interactions, or interests can significantly increase engagement rates.

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Nonprofit Tech for Good

FEBRUARY 11, 2022

For nonprofits, a well-executed pop-up can increase engagement, procure donations, and build email lists that can foster long-term relationships with potential activists or donors. So many websites collect email addresses solely for the purpose of collecting information (and then do nothing with that data). OptinMonster.

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Bloomerang

OCTOBER 20, 2023

A reader writes : “ Bloomerang, please add emoji support throughout the platform–but especially for email subject lines!” Adding an emoji to your nonprofit’s email subject line can be effective in certain situations, but its impact largely depends on the context, your audience, and the nature of your email.

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NonProfit PRO

AUGUST 10, 2023

Lead-generation ads are an ideal way to engage your audience, reinforce your messaging, and, of course, capture leads to add to your email, SMS, and telemarketing lists. Let’s explore five lead-generation ad tactics.

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Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

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Content Create Audience Headline 294

sgEngage

NOVEMBER 13, 2024

Cross-posting to multiple platforms, like Facebook, LinkedIn, Instagram, and X, can help you reach different segments of your audience, and this audience can be further targeted through paid social campaigns that attract new donors and drive traffic to your website.

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sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. Email campaigns: Email remains a cornerstone of online fundraising. Google Ads Forget billboards: tap into the power of Google Ads!

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Nonprofit Tech for Good

MARCH 31, 2025

Too many nonprofits celebrate membership sign-ups or login numbers as a sign of success, but the reality is stark: if your members log in, skim content, and leave without interacting, you dont have a communityyou have an audience. And an audience is passive. Only admins driving the conversation creates an audience, not a community.

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Nonprofit Tech for Good

APRIL 26, 2021

Since we all spend a lot of effort creating emails, posting on social media, blogging, and producing printed content, don’t we want to make sure our communications are highly functioning and credible? Create an emotional connection with your target audience to bring them closer to your cause. And often we overexplain! 1) Stay on point.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Bloomerang

AUGUST 16, 2024

Email provides nonprofits with abundant opportunities to get legacy giving messaging in front of donors. Here’s how your nonprofit can integrate legacy giving into your email program. If your nonprofit is ready to up your legacy giving game, here are four steps to get started integrating legacy giving into your email program.

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Bloomerang

JULY 16, 2024

That’s why we’re excited to announce exciting updates to the Bloomerang email builder , designed to boost your impact and lighten your workload. A rich, expanded design toolbox: Quickly create branded emails with intuitive drag-and-drop content blocks and a library of web-safe fonts and color palettes.

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Nonprofit Tech for Good

JANUARY 3, 2021

Others collect emails for your newsletter or drive donations. Place CTAs strategically to engage your audience and fulfill each page’s goal. CTAs may lead visitors to a free download, email signup list, or webinar registration. In contrast, fast load times lead to better online experiences and build audience trust.

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The NonProfit Times

NOVEMBER 21, 2024

It’s time to embrace a paradigm shift toward audience-first fundraising. You need to reframe your thinking in three critical areas to get there: budgeting, creative and reporting. 3 key areas for reframing Budgeting: Prioritize audience needs. The future of fundraising lies in prioritizing audiences instead of channels.

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Nonprofit Tech for Good

MAY 13, 2022

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Investigate how well your audiences perform. Are your conversion rates different for different audiences? Learn from it – was an email particularly effective? Example: utm_medium=cpc, utm_medium=email. Rule: medium-name.

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Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns. They’ll earn impressions before, during, and after the tournament.

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Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Whatever the situation, automated email marketing and SMS texting campaigns can be set up to deliver timely messages to donors and supporters.

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Nonprofit Tech for Good

JANUARY 30, 2021

To help address this challenge, I am thrilled to partner with public speaking coach Eileen Smith of Spokesmith , to give you these six incredible tips that can elevate you to rock star status in your circles, and keep your audience fully focused and enthusiastically spreading your key points through their networks. Walk in their shoes!

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Nonprofit Tech for Good

SEPTEMBER 8, 2022

As soon as you have a date set with the golf facility, send a quick email to your contact database as well as individual emails to major donors and supporters to get it on their calendars and into their budgets. Click here or email events@golfstatus.org. Ready to get started?

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Nonprofit Tech for Good

DECEMBER 8, 2021

To purchase the recording, please email your request to Heather Mansfield. Plain language is communication your audience can understand the first time they read or hear it. Quarterly Impact Reports enhance your website, email, and social media content strategy. 3) Prioritize your email campaigns. . Grow Your Email List.

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Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

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Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. This doesn’t mean you have to invite just one type of audience; you can have multiple types of supporters who are invited to each of your events, but having a clear picture of your ideal event supporter goes a long way, and can help you better segment your messaging and communications.

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Nonprofit Tech for Good

OCTOBER 12, 2023

Don’t post just to post Most social media platforms have best practices about how often you should post content to boost your audience reach, but your posts need to be intentional as well as consistent. But random images won’t help you connect with your audience. Don’t spam your followers with posts that don’t have a purpose.

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Nonprofit Tech for Good

JUNE 24, 2022

Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the cause. In this case, your sweepstakes prize should be attractive to a broad audience. Launch the sweepstakes with a bang.

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