Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Any strong strategy starts with goal-setting. Let’s get started! Define your segmentation goals. Communication preferences.

Audience 111

Audience Effective Tips Newsletter 111

EveryAction

MARCH 29, 2023

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they? Where are they?

Advocacy 177

Advocacy Audience Channel Mind 177

.orgSource

JULY 3, 2023

It was considered too resource intensive to play a consistent role in most promotional strategies. I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences.

Video 221

Video Communication Create Strategy 221

Nonprofit Tech for Good

FEBRUARY 12, 2021

Three strategies for successfully promoting rounded up donations: 1. But just like you wouldn’t promote different types of giving the same way, you shouldn’t use the same marketing strategy for every platform. Create a unique game-plan. The format and tone of your content should be specific to the channel.

Effective 290

Effective Fundraising Nonprofit Channel 290

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. Build a Content Strategy.

San Diego 331

San Diego Fundraising Influence Profile 331

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. In this post, we’ll explore three cost-effective strategies to boost your online visibility. Regular updates keep your audience engaged and informed about your activities.

Social Media 328

Social Media Media Social Influence 328

Association Analytics

OCTOBER 7, 2024

Personalized Content: Tailoring Messages for Maximum Impact Creating highly personalized content using data and AI tools is crucial for engaging members effectively. During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right?

Content 169

Content Marketing Data Strategy 169

DonorDock

NOVEMBER 6, 2024

Boost your GivingTuesday impact with these 6 effective social media strategies! Learn how to engage your audience, tell compelling stories, and maximize donations with hashtags, live sessions, and more. Get ready to inspire action and make a difference!

Social Media 98

Social Media Effective Strategy Media 98

Nonprofit Tech for Good

JANUARY 10, 2021

Our infographic, Virtual Fundraising Event and Campaign Ideas , brings you 10 effective ways to take your event online. Even if you haven’t selected an idea for a virtual fundraiser, you can begin planning other aspects of your campaign including strategies, outreach, promotion and more. Planning Your Virtual Fundraising Event.

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Virtual Resource eBook Fundraising 328

Nonprofit Tech for Good

OCTOBER 12, 2023

However, not all social media content can grab your audience’s attention this effectively, especially with all the changes happening in the social media world. As you prepare for Giving Tuesday , look into what changes you need to make to your social media strategy to make sure your content is seen by potential donors.

Social Media 328

Social Media Content Media Giving 328

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

Content 294

Content Create Headline Lithium 294

Nonprofit Tech for Good

JULY 16, 2023

Brand Leadership is “from within” leadership, and for branding, marketing, and everything else to be effective, it has to come FIRST. Here are 5 strategies to activate and sustain Brand Leadership in your organization: 1) Start with Leadership Obviously, Brand Leadership must start with leaders.

Leadership 199

Leadership Strategy Nonprofit Collaboration 199

Candid

FEBRUARY 23, 2023

This is where an effective nonprofit homepage becomes especially important; it’s not only the first landing page supporters see. However, with the right strategies, you can create an attractive homepage that inspires site visitors to continue interacting with your content and engaging with your organization. Prioritize accessibility.

Effective 119

Effective Create Strategy Nonprofit 119

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Google 341

Google Grant Guide Nonprofit 341

EveryAction

JUNE 21, 2023

Why LGBTQ+ advocacy is always-on from here on It’s more important than ever for LGBTQ+ organizations to effectively advocate on behalf of LGBTQ+ people. While there’s often increased attention on issues affecting the community during Pride month, meaningful and lasting change happens when advocacy happens year-round. Pride is forever.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

MAY 8, 2023

Text messages are another valuable tool you should add to your outbound communications strategy! Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing?

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Lesson Marketing Amazon Mobile 302

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. So, how should an organization navigate this?

Content 272

Content Websites Tips Voice 272

Nonprofit Tech for Good

JUNE 16, 2024

Branding can make or break a nonprofit, yet many organizations struggle to communicate their value effectively. Even though it’s a big organization with lots of resources, its branding strategies are spot-on. Habitat for Humanity effectively shows supporters what’s in it for them.

Problem 296

Problem Nonprofit Articulate Consultant 296

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

Create 169

Create Strategy Associations Registration 169

NonProfit PRO

AUGUST 29, 2022

From exposing your nonprofit to new audiences, expanding your donor base, engaging your loyal donors, and of course, raising money for your cause, peer-to-peer is a valuable, highly effective strategy. In this edition, we talk about peer-to-peer or P2P fundraising.

Fundraising 242

Fundraising Course Audience Raise 242

Association TV

JANUARY 25, 2022

Audiences wanted to get informed on current events. A good documentary has a strong effect on our emotions. Twenty years ago, crowds flocked to movie theaters to watch two-hour long feature documentaries like the Oscar-winning Bowling for Columbine, or the rightfully alarming An Inconvenient Truth. To keep up. What’s not to love?

Audience 156

Audience Impact Captivate Industry 156

Association TV

JANUARY 25, 2022

Audiences wanted to get informed on current events. A good documentary has a strong effect on our emotions. Twenty years ago, crowds flocked to movie theaters to watch two-hour long feature documentaries like the Oscar-winning Bowling for Columbine, or the rightfully alarming An Inconvenient Truth. To keep up. What’s not to love?

Audience 156

Audience Impact Captivate Industry 156

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Content (utm_content).

Donor 281

Donor Track Facebook Campaign 281

Nonprofit Tech for Good

JANUARY 3, 2021

Elliot Olson , Lead Web Strategist at Studio Anansi — website designs and digital strategies to empower mission-driven organizations and drive real results. Nonprofit websites must be engaging, effective, and purposeful. Place CTAs strategically to engage your audience and fulfill each page’s goal.

Websites 350

Websites Plugin Search Nonprofit 350

Nonprofit Tech for Good

MAY 23, 2021

By Sarah Baker , a Digital Fundraising Strategist at MobileCause , where she helps nonprofits accelerate their fundraising and engagement efforts through giving and marketing strategies. In fact, it should be a vital part of your fundraising strategy year-round, even as the pandemic restrictions lift.

Virtual 325

Virtual Personal Fundraising Broadcast 325

Association Analytics

JANUARY 8, 2024

In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. It’s time for your association to take advantage of the Fresh Start Effect. There’s got to be a better way, and we’d argue that there is!

Impact 169

Impact Strategy Associations Data 169

Nonprofit Tech for Good

NOVEMBER 9, 2020

Using either service, in order to make the process come full circle, you need a killer follow-up strategy. We have large audiences at our events that enable us to regenerate our list often. Text messaging is just that: one of the easiest and most cost-effective technologies you can add to any communication strategy.

Communication 311

Communication Donation Tech Tools 311

Nonprofit Tech for Good

JUNE 24, 2023

It aims to remove barriers for people with visual, auditory, cognitive, mobility, and other permanent or temporary limitations so they can effectively receive, understand, and respond to email communications. We deliver beautiful websites and tailored marketing strategies that help nonprofits and social impact companies achieve their goals.

Accessibility 318

Accessibility email Practice Ratio 318

Candid

APRIL 13, 2023

The reason storytelling is so effective at capturing people’s attention is simple. This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? The post 4 storytelling tips to inspire and engage your nonprofit audience appeared first on Candid Blog.

Storytelling 105

Storytelling Audience Tips Captivate 105

Nonprofit Tech for Good

JULY 17, 2022

2) Easy and Effective For Nonprofits and Donors. A recurring donation allows supporters to spread the financial impact of their giving across the entire year, lessening the acute financial effect. 5) Cost-Effective. Discover more statistics on recurring donors and their preferences in the State of Modern Philanthropy 2022.

Donation 342

Donation Gift Retention Philanthropy 342

Candid

JUNE 5, 2024

Whether you’re trying to equip your team with the latest fundraising techniques or preparing volunteers to tackle new challenges, the quality of your training materials will impact your organization’s effectiveness. Start by identifying your audience and their needs. Use digital storytelling techniques.

Design 105

Design Experiment Effective Learning 105

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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Facebook Fundraising ROI Virginia 229

Candid

APRIL 2, 2024

For small or lesser-known nonprofits to fundraise successfully, they need a strategy focused on increasing public visibility and cultivating long-term and diversified funder relationships. Reposting content from accounts related to your issue area and adding your expert commentary can help you build legitimacy and reach a wider audience.

Relationship 111

Relationship Effective Fundraising Linkedin 111

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

Social Media 250

Social Media Media Organization Fundraising 250

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Given the significant fundraising opportunities this tool presents, it’s absolutely worth the effort to determine how you can use it most effectively. His work is focused on nonprofits, advocacy, and public affairs.

Facebook 222

Facebook Raise Fundraising Audience 222

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. But what exactly is a nonprofit branding strategy? What is a nonprofit branding strategy? Why is a nonprofit branding strategy important? Be clear about your target audience.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Nonprofit Tech for Good

JANUARY 19, 2024

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. So, what kind of content is that, exactly?

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Action Practice Tips Seattle 257