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Design Series: Ensuring Accessibility

Forum One

In both, teams must work together, designers and internal stakeholders alike, to ensure that all audiences can easily understand how to engage in the inclusive environment. WCAG provides specific guidelines for color contrast ratios that should be adhered to. This goes for images, icons, and non-text content.

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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

Add a visual element with images and videos. Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. . from a staff member or volunteer. .

professionals

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Content Curation: The Art and Science of Spotting Awesome

Beth's Blog: How Nonprofits Can Use Social Media

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” Flickr Photo by Soyignatius. Take Crowdtangle as an example.

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What is Corporate Philanthropy? What Nonprofits Need to Know

Nonprofits Source

When corporate partners share information about your nonprofit with their customers and employees, they can introduce your mission to a wider audience of potential new supporters. Enhanced public image. Most businesses match at a 1:1 ratio, but some will match at a 2:1, 3:1, or even 4:1 proportion. Greater marketing reach.

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Can Content Marketing Boost Your Nonprofit's Reach and Exposure?

Tech Soup

In a nutshell, content marketing is simply the strategy of creating high-value content that attracts an audience, in the hope that some portion of that audience will convert — carry out the action we want them to, in this case donate or volunteer. In fact, the ratio of sharing to creating can be skewed in favor of the former.

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5 Easy Ways Your Website Can Boost Your Fundraising Results

Nonprofits Source

If you already have an audience in front of you, don’t be afraid to promote your upcoming events—whether you’re planning a dance-a-thon or participating in a webinar or panel. If you’re posting educational blogs, for example, use the space to mention what’s new for your nonprofit and encourage engagement with a link to the sign-up form.

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Back to Basics: 5 Essentials Steps to Email Marketing

NonProfit Hub

Aside from the headline, images are the first thing readers see as they glance at the email. Many will actually look to the images to get clues about what they will read, so make sure the images are relevant and linked to your website or some call-to-action. I can tell you that I almost instantly send those to the trash.

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