The Next Web

DECEMBER 16, 2013

So, with more tablets than babies and users seemingly preferring the format as their primary digital reading source, publisher brands are radically rethinking their strategies to engage this increasingly mobile audience. Not only is this audience less likely to purchase, they also download fewer apps.

International 124

International Environment Mobile Track 124

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. Analytics and Measurement Techniques" (free to download). Tags: ROI. Altimeter Report: Social Media Analytics.

Social Media 100

Social Media Measure Media Strategy 100

Bloomerang

JANUARY 3, 2022

This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . ROI (return on investment). After you’ve answered the fundamental “Did we meet our goal?” question, you should look at how this campaign compared to the previous year’s campaign. Donor demographics .

Evaluation 132

Evaluation Metrics Campaign Fundraising 132

Greater Giving

FEBRUARY 4, 2021

Establishing the Return on Investment (ROI) of a Virtual Event is a critical first step. And never forget at the end you’ll have a great piece of content to share with your audience all about your organization and mission-expanding your fundraising outside the walls of a ballroom and beyond a single night event.

Virtual 99

Virtual Guide Sponsor Broadcast 99

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

This illustrates that the ROI of online engagement should not solely be measured by giving online. Maximizing email collection for that audience and giving the option to give and engage through both channels is important. Additional findings from the study include. What strategies and tactics can you share?

Channel 105

Channel Donor Giving Offline 105

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You can also see how that translates into cost per action or email viewed (opened).

Social Network 53

Social Network ROI Social Media Advocacy 53

AccelEvents

JUNE 23, 2020

Event organizers can take steps to include networking opportunities, product demos, and downloadable resource materials. In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Be offered to a larger audience than an in-person trade show. Larger Audience.

Virtual 84

Virtual Guide Registration Social Media 84

AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. The good news is that virtual events can provide even more benefits and a greater return on investment (ROI) than a traditional physical event. . Access to a MORE targeted audience. Lower cost of participation.

Sponsor 98

Sponsor Virtual Audience Demographics 98

AccelEvents

MARCH 25, 2021

However, with the right tools and event professionals on your side, you can leverage hybrid events to generate increased ROI. For brand awareness to work, you need to put your brand and its assets front and center for your target audience to easily come across. The physical event is then the foundation for local audiences.

Build 94

Build Virtual Hosting Social Media 94

Whole Whale

AUGUST 19, 2021

Full disclosure, I have purchased and used email lists in the distant past and have NEVER seen any ROI from the tactic. The math doesn’t add up… The cost of messaging a cold audience that doesn’t know your brand at a rate of $6 per CPM can be beaten by almost any thoughtful social ad targeting that will have much better measurement.

email 96

email Spam Audience Relationship 96

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

We know that good practice is to establish SMART objectives for your social media strategy and identify the audience before you executive. Questions that encourage people to share resources: “ What are the Best Social Media ROI Posts? Collecting data is often viewed as an onerous task. It doesn’t have to be that way.

Social Media 100

Social Media Strategy Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. The target audience is people who work for nonprofits. I grab the monthly daily data from the insights tool and download into a spreadsheet. The data you gather should help you learn.

Social Media 116

Social Media Measure Action Media 116

Allegiance Group

JANUARY 8, 2025

This leads to increased loyalty, greater satisfaction, and a better ROI, especially compared to acquiring new donors. They did their Donor Journey Mapping Homework by: Defining the audience: Donors who had the potential to make a $1k gift. An excellent donor experience: Makes giving easy and joyful Creates a great first (and second.

Map 52

Map Donor Experiment Team 52

Nonprofits Source

SEPTEMBER 8, 2017

When marketers discuss the impact of email marketing we often see the investment to ROI statistic. In fact, we found a simple email marketing ROI calculator that does just that. But what about engagement from your audience? Is your audience most receptive to certain headlines or promotional offers?

email 89

email Strategy Marketing Fundraising 89

ASU Lodestar Center

AUGUST 24, 2011

Since we first began to speak, telling stories has been used to engage an audience and capture their attention, perhaps even motivating them to act in some way. As the organization's marketing professional, it's your job to make sure it's being told — and truly engaging the audiences you need to reach. Storytelling.

Communication 93

Communication Effective Impact Mail 93

NonProfit Hub

OCTOBER 8, 2020

Brand creation kits, increasing audience awareness. Want to be recognized by your target audience? How will your audience know who’s contacting them? Instantly downloadable. Brand awareness creates trust, and you can gain your audiences by using your logo on everything you do. A built-in color picker.

Tools 82

Tools Nonprofit Social Media Analytics 82

AccelEvents

MARCH 25, 2021

However, with the right tools and event professionals on your side, you can leverage hybrid events to generate increased ROI. For brand awareness to work, you need to put your brand and its assets front and center for your target audience to easily come across. The physical event is then the foundation for local audiences.

Build 72

Build Virtual Hosting Social Media 72

Nonprofits Source

MARCH 21, 2018

They combine the perfect balance of fun and serious—as their aim is to protect the world’s oceans they can’t be too silly, but need just the right amount to keep their audience interested. The best part about Project Aware is that they connect well with their audience on social media. What We Can Learn. Conclusion.

Social Media 109

Social Media Resource Media Marketing 109

Whole Whale

MARCH 15, 2023

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Types of Email Marketing for Nonprofits Welcome Home!

email 75

email Difference Marketing Retention 75

CauseVox

APRIL 29, 2021

Download your fundraising calendar + goals template below: Fundraising Plan & Goals Worksheet. The downloadable spreadsheet includes a sample, along with a blank template for you to use for your own plan. Fundraising macro + micro goal examples in the SMART Fundraising Goal Worksheet (included in the Fundraising Plan download).

Calendar 98

Calendar Template Fundraising Guide 98

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 68

Social Media Twitter Action Advocacy 68

sgEngage

AUGUST 23, 2023

Long story short, driving sufficient traffic and clicks with Google Ads is essential for boosting brand exposure and your advertising efforts’ ROI. They’re what place your ads in front of qualified audiences. Potential Cause: Targeting The Wrong Audience Your ads might not convert users, because they’re not targeting the right users.

Grant 94

Grant Google Guide Management 94

DataRobot

DECEMBER 8, 2021

But many struggle to turn the data they collect into true, actionable insights that can increase ROI. Knowing which generated leads will convert to a purchase makes it possible to understand who will be the most valuable audience for every stage of the sales funnel. Download Now. Propensity Modeling.

Analytics 97

Analytics Analysis eBook Data 97

Care2

MAY 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" As I have mentioned in prior posts , you need to be where your target audiences are.

Social Media 76

Social Media Media Online Communication 76

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

Guide 93

Guide Virtual Registration Audience 93

Achieve

SEPTEMBER 5, 2024

Identify and target your audience. First, you’ll need to identify and learn about your target audience. With software, the steps to recognizing and researching your target audience will look something like this: Collect and organize data. Experiment with a variety of media and formats to see what best engages your audience.

Online 52

Online Associations Audience Websites 52

AccelEvents

JUNE 23, 2020

Event organizers can take steps to include networking opportunities, product demos, and downloadable resource materials. In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Be offered to a larger audience than an in-person trade show. Larger Audience.

Virtual 52

Virtual Guide Registration Social Media 52

Care2

AUGUST 28, 2013

I use a basic Breakeven/ Return On Investment (ROI) calculator that I built. You can download the Breakeven/ROI Calculator here. Good fundraising typically involves: Compelling storytelling tailored to your audience. Now of course, in addition to the numbers game, there’s an art to fundraising, as well.

email 77

email Fundraising ROI Mail 77

CauseVox

JUNE 9, 2021

Here’s how you can use peer to peer fundraising on CauseVox : Learn More: Download the Ultimate Guide to Peer to Peer Fundraising (free). If your audience is one that responds more positively to social media, then you might want to try a social media sharing blitz. What will not have a good ROI? Live-Streaming.

Ideas 98

Ideas Fundraising Online Charity 98

Nonprofits Source

NOVEMBER 20, 2016

In turn, this helps them to rank and sort your pages and blog posts to be found by your audience. 82% of donors and members have downloaded a white paper in the last 12 months. 43% of marketers say proving the ROI of marketing activities is a top marketing challenge. Key Nonprofit Content Marketing Trends. Content Tactics.

Content 90

Content Trend Marketing Nonprofit 90

AccelEvents

JANUARY 30, 2022

Through Accelevents’ custom registration and ticketing package , you can segment your audience as soon as they register. . With integrated live streaming in the Accelevents platform, you can easily film and upload to your live, online audience for an extra value-add. Set up targeted marketing campaigns for each target audience. .

Generation 52

Generation Registration ROI Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Impressive to read that some videos were downloaded 100,000 times! For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. Fun with Metrics: Measuring Success and ROI.

Social Media 50

Social Media ROI Florida Metrics 50

Forum One

MARCH 29, 2010

Your content will bring most of your audiences to your site, because they know you or others in the same area are mentioning/linking to you. Advertisers have seen tremendous ROI and high success rate when using mobile advertising, particularly when your ad copy uses a phone numbers that a user can simply click to call.

Adwords 90

Adwords Google Nonprofit Search 90

AccelEvents

JANUARY 31, 2022

There are many different ways that you can use an event technology platform to increase your event budget and realize a strong event ROI. Event technology platforms help you provide excellent ROI for your potential sponsors. Sponsors will participate in your event because you share or have overlapping target audiences.

Platform 52

Platform Technology Sponsor Virtual 52

AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. The good news is that virtual events can provide even more benefits and a greater return on investment (ROI) than a traditional physical event. . Access to a MORE targeted audience. Lower cost of participation.

Sponsor 52

Sponsor Virtual Audience Demographics 52

Everyaction

MAY 24, 2018

Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. With easy to use A-J testing, nonprofit digital teams can ensure that every message is targeted and reaching the right audience. Social media audiences continued to grow in 2017. High Complaints.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

MAY 8, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The concept of “build it and they will come” does not work.

Social Media 41

Social Media Studies Facebook Media 41