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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Push your organization to start telling new stories.

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[ASK AN EXPERT] How To Tell A Compelling Fundraising Story

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to tell a compelling fundraising story when your cause doesn’t have a happy ending: We don’t save lives or have puppies or kittens. How do I tell a compelling fundraising story? These are meant to show donors they can make things better by donating now.

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How Nonprofits Can Steward Corporate Donors on Social Media

Nonprofit Tech for Good

By Allison Weber , founder of Allison Weber Consulting , a fundraising and communications business dedicated to helping mission-driven organizations tell better stories. It’s no secret that corporate donors are invaluable partners for nonprofits. Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships.

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From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials

The Modern Nonprofit

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. Steps to Gather and Utilize Testimonials 1.

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Donor Communications Breed Loyalty

The NonProfit Times

Reflecting on exactly what generosity is, and what it means to donors enables fundraisers to steward it toward loyalty. It’s such an honor to serve donors by inviting them to help solve a problem they have a passion to solve. At its core, fundraising is about developing generous donor relationships. Invite donors to volunteer.

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4 Key Ingredients to A Good Story: How to Tell Compelling Nonprofit Stories

Bloomerang

Once you’ve cracked the code to the pattern, you’ll find that telling compelling nonprofit stories becomes less overwhelming and more manageable. You can apply the same blueprint again and again and know the stories will be well received by your audience. . Below I’ll break a good story down into four key ingredients.

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