The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive. Based on your research, create profiles of your ideal donors.

Guide 52

Guide Donor Fundraising Social Media 52

Bloomerang

MAY 26, 2022

As a nonprofit fundraising professional, you’re always thinking of ways to encourage your donors to increase their donation amounts. Some donors upgrade their giving without being asked, but most donors need some prompting. This makes it easier for your donors to choose how much to give to your nonprofit.

Donation 75

Donation Donor Gift Nonprofit 75

Greater Giving

APRIL 16, 2021

Whether it’s sending out an ask, an update on a project, or a thank you letter, a nonprofit’s message isn’t effective unless it reaches the right donor at the right time. Reaching out to a selected group of donors can sometimes miss the mark and not make it to the intended audience. What is Donor Segmentation?

Communication 80

Communication Donor Strategy Phase 80

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Drafting and testing. Writing multiple drafts for A/B testing on social media. Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts. Optimizing reach.

Social Media 82

Social Media Images Video Media 82

Nonprofit Tech for Good

JUNE 22, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Reviewing their activity wall of donations to personally thank donors. Finding new opportunities to build donor relationships. Adding donor support contacts to each campaign.

Action 284

Action Fundraising Nonprofit Gift 284

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. With social media, you can connect with your donors in real time and give them information about the work you’re doing and a peek behind the curtain at the people that make your mission a success. Build your audience persona.

Social Media 52

Social Media Strategy Media Donor 52

Pamela Grow

SEPTEMBER 20, 2023

To avoid this issue from happening, you need a strong web design that immediately demonstrates that your organization is credible and deserving of donor support. When your website highlights all of the impactful work you’re doing and creates a positive user experience, you’ll be more likely to convert visitors into donors. Let’s begin.

Websites 52

Websites Donor Strategy Donation 52

Saleforce Nonprofit

FEBRUARY 11, 2022

Hopefully by now, all fundraising practitioners and development leaders at impact organizations large and small have begun testing and seeing success. As nonprofit fundraisers, we are competing for space in the minds of our donors with the brands they interact with on a daily basis. Act Like For-Profit Brands.

Online 103

Online Tips Fundraising Nonprofit 103

CauseVox

MAY 9, 2023

ChatGPT is an advanced AI language model that processes vast amounts of information to generate responses to questions and statements entered by the user. This model was developed by Open AI and is one of the few language models to pass the Turing Test. What is ChatGPT? The more specific you can be, the better.

Examples 87

Examples email Communication Language 87

M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. The survey groups were members of the board, Museum donors, and the general public.

Giving 105

Giving Museum New York City Boston 105

M+R

FEBRUARY 5, 2021

We have something to say that lands somewhere between an observation and a complaint and a call to arms: Not enough attention is paid to mid-level donors. Major donors get the fanfare, the galas, the special one-to-one contact. Small-dollar donors are often the solid foundation, the activists, the heart of the movement.

America 105

America Audience Digital Channel 105

Qgiv

JUNE 6, 2023

Knowing the best times to post ads throughout the year will increase your chance to gain new donors. How do you target the right audience for Facebook Ads for nonprofits? Facebook Ads also allow your nonprofit to grow your donor base. Include your ad campaigns in your content calendar to maximize their return on investment.

Facebook 86

Facebook Guide Nonprofit Demographics 86

Greater Giving

NOVEMBER 29, 2021

As charitable donors grow eager to return to in-person events, our nonprofit clients have been asking us how to provide those exciting live fundraiser experiences while keeping everyone safe and comfortable. Provide guests a language for expressing their comfort level with physical contact to reduce awkwardness among guests.

Personal 98

Personal Ideas Registration Guidelines 98

Bloomerang

SEPTEMBER 14, 2022

We had close to 2,000 fundraising friends sign up, and we kicked things off by surveying the audience about their year-end fundraising goals (which we defined to include Giving Tuesday ). Audience questions from our fundraising friends who attended the webinar. For example, using it with all frequent and active $100 and up donors.

Question 98

Question Fundraising Org Mail 98

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. Use urgent, actionable language. Use A/B testing to assess the effectiveness of your CTAs. Use urgent, actionable language. Make your CTAs stand out on the page.

Action 64

Action Guide Language Test 64

Neon CRM

NOVEMBER 30, 2023

Storytelling for nonprofits is an avenue to connect with donors and help them relate to your work. Telling a good story can also give your donors confidence that your nonprofit is making an impact and that their donations are used effectively. One goal you could attach to it is to attract a certain number of new donors.

Storytelling 52

Storytelling Guide Nonprofit Story 52

Whole Whale

MARCH 22, 2023

Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone. This can also be a good place to add your brand voice or donor personas to describe who you are talking to. This helps the AI understand your requirements better and provide a relevant response.

Ideas 52

Ideas Model API Language 52

DNL OmniMedia

MAY 25, 2022

That includes web development, technical strategy, fundraising, and CRM and data management— each of which depends on a strong understanding of an organization’s audience to be successful. You can answer the following questions: How do donors really feel about your nonprofit? Let’s get started. Why do nonprofits use market research?

Research 52

Research Marketing Survey Nonprofit 52

Nonprofit Tech for Good

APRIL 10, 2022

Write tweets in clear, concise language. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers. So, be sure to regularly retweet partners, chapters, staff, activists, donors, and sponsors. Format your tweets for easy reading. Like mentions and replies.

Twitter 336

Twitter Practice Social Media Nonprofit 336

Greater Giving

FEBRUARY 22, 2022

The “up” months include the year-end giving season, where donors are inspired to make their last tax-deductible donations for the year. To keep donors engaged and maintain a steady funding stream year-round, nonprofits are increasingly turning to their websites to help drive ongoing fundraising pursuits.

Websites 97

Websites Donation Images Mobile 97

Classy

MAY 25, 2021

Focusing on just one element can detract from your overall user experience and leave donors feeling unmotivated to give. To ensure that your nonprofit donation page is appealing, compelling, and optimized for conversion, here are six best practices that our Classy team recommends to elevate your donation form and engage more donors.

Donation 67

Donation Tips Rate Mobile 67

NTEN

AUGUST 5, 2014

Key takeaways from the Email Marketing workshop that took place on Day 1: Fundraising is dependent on relationship building : Nonprofits should work year-round to cultivate and maintain relationships with donors, so that the ask is not a cold call at the end of the year. Channels such as social media can really help with this.

Communication 94

Communication email Marketing Reflection 94

Get Fully Funded

DECEMBER 26, 2022

100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email: A good fundraising email subject line makes all the difference in getting your email opened, which is the first step in getting the recipient to take the action you want them to take. Your message is your mission molded into language that donors will respond to.

Fundraising 52

Fundraising Sponsor Virtual Money 52

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Reviewing their activity wall of donations to personally thank donors. Finding new opportunities to build donor relationships. Adding donor support contacts to each campaign.

Action 106

Action Difference Fundraising Nonprofit 106

Pamela Grow

JUNE 28, 2023

of their total audience. Test your subject lines. Make Your Opt-In Language Clear and Direct You only want to email people who have explicitly opted into receiving emails from you. In contrast, social media algorithms will always limit your organic reach. Imagine the missed opportunities! Now, let’s talk about engagement.

email 52

email Rate Social Media ROI 52

Connection Cafe

NOVEMBER 10, 2020

We’re going into a season of hope, and it’s a good time to give donors (and potential donors) the opportunity to translate that hope into meaningful action. This is important to any fundraising campaign but will also help you more effectively message out to potential donors. Start segmenting your audience. Set your goal.

Social Media 48

Social Media Template Campaign email 48

Top Nonprofits

JULY 26, 2021

Donors who reach your donation page are at a critical point in their engagement, and what they find on your donation page will leave a lasting impression. By creating multiple touch points across several channels, your nonprofit’s marketing team slowly expands your audience and builds up brand recognition amongst your supporters.

Donation 111

Donation Nonprofit Gift Channel 111

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2019

They use machine learning combined with Natural Language Processing (NLP). This is a great way to create and test a prototype for your nonprofit to see how a chat bot works and understand the work flow. The process of anticipating questions from audience segments and responses was useful in and of itself.

Voice 73

Voice Activities Active Activism 73

Top Nonprofits

DECEMBER 28, 2021

I think of a logo as a gatekeeper that helps the audience decide if they want to learn more. The simplicity of the McDonald’s golden arches is a great example of what’s called the “highway test”. Telling your whole story with your logo is not truly necessary to reach your audience. It truly doesn’t need to do all the work!

Movie 59

Movie Photography Script Story 59

NetWits

SEPTEMBER 18, 2012

CAPTCHA stands for (Completely Automated Public Turing test to tell Computers and Humans Apart). Frustrating experiences online can product loss of supporters, donors, and ultimately revenue. With that said I recommend gauging your audience. Or is your audience a combination of the two?

Question 145

Question Spam Registration Images 145

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. Landing pages are an excellent opportunity to employ A/B testing to optimize conversions.

Websites 52

Websites Alternative Nonprofit Conversation 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2019

We are particularly interested in the human side of AI and how it will augment the work of fundraisers and support donors. She pointed an example of using natural language processing algorithms to analyze research papers over the past ten years in a particular scientific field to determine what connections might have been missed.

Interaction 75

Interaction Africa Analytics Facebook 75

Get Fully Funded

JANUARY 26, 2021

Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We Virtual tour: A peek behind the curtain at your organization will engage your audience, especially those who are curious about your work. Avoid an overly sweet or flowery language or imagery.

Video 98

Video Giving Fundraising Script 98

Qgiv

JUNE 25, 2021

Do your donors want to give by text ? Are you exploring text messaging as a way to communicate with donors? These five text message marketing best practices will help you communicate with donors, raise more money by text, and give your donors a fantastic donation experience! 5 Text Message Marketing Best Practices .

Practice 59

Practice Marketing Fundraising Guidelines 59

CauseVox

AUGUST 11, 2022

Typically about one year of that time is spent focused exclusively on major donors (this is called the silent phase). That will help you to target specific donors at each level. There are a few helpful hints that can get you started: Look at the donors you have and identify the largest donation you believe any of them will give.

Campaign 71

Campaign Build Pledge Phase 71

Get Fully Funded

JULY 4, 2022

Even experienced fundraisers sometimes use fundraising methods that just don’t work for a particular organization or audience. You’re so focused on the money that you’ve forgotten about your donors. You are on the right track with a lot of solid, proven ways to raise money, but you are focusing on the money and not the donor.

Method 75

Method Fundraising Social Media Calendar 75

Whole Whale

DECEMBER 11, 2022

If you were paying close attention when GDPR came around in 2018 and your organization is confidently GDPR-compliant , you are probably in good shape beyond some updates to privacy policy language. Using wealth screening regularly on NY or CA residents if you are a large (+$25M organization).

Law 52

Law Digital Guide New York 52