sgEngage

JANUARY 23, 2025

Nonprofit organizations are often challenged with the daunting task of delivering significant impacts with limited resources. The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences.

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Grant Impact Google Nonprofit 102

sgEngage

OCTOBER 15, 2024

In my role as Blackbaud’s vice president of customer success and as a member of the board of directors of the Giving Institute, I have the unique privilege of witnessing firsthand the incredible impact nonprofits have on our communities. It’s about relationships, expertise and shared goals.

Action 104

Action Impact Report Social 104

Candid

DECEMBER 11, 2024

Reactive donors respond based on emotion, giving less than donors who give regularly, and historically have been fleeting supporters. For nearly all nonprofits, converting one-time donors into long-term partners is a struggle. With memorable messaging, you can inspire new donors and cultivate long-term engagement.

Donor 105

Donor Giving Time Donation 105

Nonprofit Tech for Good

DECEMBER 14, 2022

Nonprofits need every tool possible to entice donors to join and then stick around for years. Some organizations use donor perks or benefits to do this. One way to create a major donor program or donor perks system is to replicate one from another organization. Many sponsors and donors want recognition for their support.

Donor 335

Donor Social Media Sponsor Charity 335

Nonprofit Tech for Good

OCTOBER 11, 2024

29% of online donors say that social media is the communication tool that most inspires them to give [email 27%, website, 18%, print, 12%, TV ad 6%] (According to the Global Trends in Giving Report ). One question that I see nonprofits constantly asking, and with good reason: “Can social media really bring in new donors for our nonprofit?”

Social Media 295

Social Media Donor Media Social 295

NonProfit PRO

MARCH 16, 2022

Here are two things I learned during that time about connecting with new audiences and existing stakeholders that will have a lasting impact on me. The COVID-19 pandemic changed a lot about the world and how we approach virtually everything.

Donor 306

Donor Virtual Audience Impact 306

Nonprofit Tech for Good

FEBRUARY 13, 2020

Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. There’s no silver bullet that will make donors come flocking to your website eager to hand their hard-earned cash over to you. Note: Offering informational content upfront is one of the best ways to cultivate new donors online.

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email Donor Websites Content 354

Nonprofit Tech for Good

APRIL 13, 2020

You don’t have to learn a new digital tool or have a large, established audience of already-informed donors to take advantage of Facebook’s fundraising benefits and donor data deposited in your donor CRM. Apple Pay is one of the most convenient payment methods available to buyers—or donors—anywhere.

Integration 362

Integration Nonprofit Donation Fundraising 362

The NonProfit Times

AUGUST 2, 2024

The description of a mid-level donor is different for every organization. It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Next is audiences.

Audience 94

Audience Donor Demographics Retention 94

sgEngage

NOVEMBER 27, 2024

Online fundraising has become a popular option for organizations since it allows access to a wider donor base that can support their mission regardless of location. Online fundraising opens the door to a range of creative ways to connect with potential donors. It’s also how donors prefer to support.

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Online Support Fundraising Digital 98

CauseVox

DECEMBER 5, 2024

By using community-driven fundraising techniques, such as peer-to-peer fundraising , making phone calls, sharing the campaign online, connecting you with prospective donors, or using their community connections to broaden your campaign’s scope, your board can kickstart the fundraising efforts.

Campaign 103

Campaign Giving Strategy Donor 103

Bloomerang

OCTOBER 16, 2024

As younger generations with strong social and political motivations begin voting, you might be thinking, “ Will the November election impact donations to my nonprofit ?” When candidates are actively raising money, it’s easy to question whether that pulls money away from other causes that donors typically support.

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Campaign Communication Personal Influence 119

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 305

Digital Strategy Create Guide 305

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. 25% YELLOW: Emotional Storytelling Emotional appeals were crucial for tapping donor heartstrings. Online Donations – St.

Campaign 239

Campaign Giving Nonprofit Google 239

CauseVox

OCTOBER 10, 2024

We understand that the GivingTuesday social media landscape can be a little intimidating, and coordinating your efforts across platforms in order to get the most impact can be a challenge. And in order to tell stories effectively you need to understand who your audience is.

Social Media 97

Social Media Media Tips Social 97

CauseVox

DECEMBER 2, 2024

It’s a day when donors, businesses, and communities come together to create positive change—and it’s also the perfect launchpad for your year-end fundraising efforts. By building on the momentum of a single giving day, you can extend the excitement through December and maximize your impact before the year comes to a close.

Campaign 88

Campaign Fundraising Social Media Donor 88

Nonprofit Tech for Good

MAY 16, 2021

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Mention the donor’s past involvement with your organization and the impact their previous gifts have made.

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Template email Campaign Fundraising 317

Nonprofit Tech for Good

OCTOBER 17, 2023

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers.

Social Media 331

Social Media Media Social Influence 331

Nonprofit Tech for Good

OCTOBER 29, 2022

By Allan Torres , Digital Marketing Specialist at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Every visitor of your nonprofit website is a potential donor. Make Payments a Breeze.

Giving 327

Giving Donation Donor Gift 327

Pamela Grow

FEBRUARY 11, 2025

In this guide, well explore actionable best practices for crafting an effective follow-up plan that strengthens connections with your supporters and maximizes the long-term impact of your events. How to Keep Donors Engaged Post-Event Your post-event messages are just the beginning of building stronger relationships with your donors.

Relationship 59

Relationship Donor Metrics Fundraising 59

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. Recurring donors are over five times more valuable to your nonprofit than one-time donors, according to The State of Modern Philanthropy.

Donation 345

Donation Nonprofit Gift Donor 345

sgEngage

DECEMBER 19, 2024

Your organizations website is often the first handshake with potential donors and supportersexcept it happens without the awkward small talk or clammy palms. A thoughtfully crafted, user-friendly site conveys your story, showcases impact, and inspires action. Know Your Target Audience(s) Your supporters arent a monolith.

Websites 97

Websites Design Collaboration Nonprofit 97

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 296

Communication Fundraising Audience Donor 296

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. 4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention.

Tools 360

Tools Fundraising Donor Analytics 360

Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation.

Fundraising 352

Fundraising Ideas Online Nonprofit 352

Bloomerang

DECEMBER 12, 2024

In fact, a recent Global Trends in Giving report reveals that 33% of donors in the U.S. In this article, we explain why email campaigns are a perfect place to begin engaging your donors and how your nonprofit can use email to its advantage starting today. Well cover: Why is investing in email marketing for nonprofits worth it?

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email Marketing Guide Nonprofit 92

Bloomerang

JANUARY 14, 2025

Regardless of what you call it, mobile giving is one of the most popular ways for nonprofits to raise moneyand retain more donors on the go. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Alternatively, you can use an app that allows donors to give with just a few clicks.

Mobile 105

Mobile Giving Guide Nonprofit 105

The NonProfit Times

NOVEMBER 21, 2024

For too long, success was measured by the performance of individual channels, often overlooking the holistic experience of our donors. It’s time to embrace a paradigm shift toward audience-first fundraising. Why this change matters Donors today engage with organizations across multiple touchpoints.

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Fundraising Channel Audience Donor 75

Nonprofit Tech for Good

MARCH 4, 2020

As a nonprofit, there are certain ways you can encourage your donors to use their phones for good. In a few different instances, you can even point donors toward helping the cause that your nonprofit champions. They can use these extra hours to rally behind your cause—little actions can truly make a large impact in the long run.

Social 305

Social Charity Donation Fundraising 305

Bloomerang

NOVEMBER 22, 2024

This is the problem your donors can solve. What are you asking donors to support? Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. Most donors won’t make a second gift (87%).

Problem 119

Problem Fundraising Mail Gift 119

Nonprofit Tech for Good

MAY 8, 2020

She is also the Founder and CEO of Liz Ngonzi Transforms , a boutique international consulting firm that provides consulting, executive coaching, and training services that enable social sector leaders and entrepreneurs to increase their impact and reach their potential. Physical distance from audience. Limited budget.

Storytelling 303

Storytelling Digital Audience Channel 303

Nonprofit Tech for Good

MAY 22, 2020

With this option, the presenters will need to look directly at the different devices throughout the presentation to have “eye contact” with the audience. For some situations, this can be a fine solution that allows you to reach more of your audience at the same time. Text-to-Donate.

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Virtual Fundraising Tech Broadcast 328

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Writing a compelling donation letter is an opportunity to engage your supporters and show them their impact on your mission.

Template 98

Template Donation Help Raise 98

Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. 2) Write and distribute quarterly Impact Reports. . According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. M+R Benchmarks Report.

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Trend Fundraising Digital Marketing 316

Nonprofit Tech for Good

NOVEMBER 3, 2023

A recent Abila study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. Donors feeling more engaged with organizations is a good thing. It’s in the form of tags, lists, audience segmentation, etc. Are they a monthly donor? It’s impactful.

email 328

email Personal Strategy Nonprofit 328

Nonprofit Tech for Good

DECEMBER 2, 2023

Exciting fundraising trends on the horizon for 2024 include peer-to-peer fundraising, giving flexibility, digital wallets, unconventional and emerging donors, and AI being used in fundraising. When a fundraiser receives a notification that a donor is close to lapsing, they can reach out and reconnect with that donor.

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Trend Fundraising Donor Donation 304

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. between 2022 and 2023.

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Audience Effective Tips Database 111