Remove Audience Remove Donation Remove Headline Remove Metrics
article thumbnail

Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100
article thumbnail

Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists.

Ideas 111
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. Including how last year’s donations were used. Said another way – what works offline also works online.

email 230
article thumbnail

How to Promote an Event on Instagram to Boost Attendance

Bloomerang

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. Conduct a lineup countdown.

Contest 90
article thumbnail

Nonprofit Email: The Rules of Engagement

Pamela Grow

of their total audience. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Your open rate is, of course, one of the most important metrics you’ll want to track. Imagine the missed opportunities! Engagement?

email 52
article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Having monthly giving programs with regular donation reminders.

Lesson 59
article thumbnail

Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. And while that may sound simple in practice, you need the right tools and the right plan.

Marketing 197