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Turning Visitors into Customers: Maximising Retail Potential for Museums

sgEngage

Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .

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MuseWeb 2021: Amplifying the Museum Experience

Forum One

We are very excited to connect with the amazing people who work hard to amplify the online museum experience at this year’s virtual MuseWeb 2021 conference in April. Speakers: Christina Crawley , Managing Director, Marketing, Forum One Steven Bond , Strategy Director, Forum One. What are the priorities? Register here.

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Year One as a Museum Director. Survived!

Museum 2.0

Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). I'm open to any questions you want to raise in the comments.

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The Event-Driven Museum?

Museum 2.0

This is the casual attendance data from my first full month as the Executive Director of The Museum of Art & History in Santa Cruz. This graph is making me change the way I think about what our museum is for and how we should market it. The audience is diverse and attentive; the experience is content-rich and on-mission.

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The Event-Driven Museum, One Year Later

Museum 2.0

A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. Many museums, big and small, thrive on events. At our museum, about 68% of casual visitors (non-school tours) attended through events this year.

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Examples of Abundance in the Arts: Ask A Conductor on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

How Abundance Can Connect Arts Organizations With Audiences by Marc van Bree. A month or two ago, museums and galleries around the world participated in a Twitter event called Ask a Curator. The project was a success, but I felt that it lacked real engagement between the public and the museums and Ask a Curator came to mind.

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30 Virtual and Hybrid Event Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

Activities such as performances, live entertainment, and sit-down dinners regularly attract a large audience and generate significant money for charity. The audience is generally made up of a host, various TED Talk-style talks from various speakers, and maybe a Q&A session at the end of each presentation. 13) Scavenger hunts.

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