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Museum shops can and should be more than just walls of collection postcards and bins of branded pencils. With captive audiences, a link to the creative, and consistent footfall, shops in museums have ample opportunity to maximise retail potential by offering products that appeal to visitors and have a clear connection to collections. .
We are very excited to connect with the amazing people who work hard to amplify the online museum experience at this year’s virtual MuseWeb 2021 conference in April. Speakers: Christina Crawley , Managing Director, Marketing, Forum One Steven Bond , Strategy Director, Forum One. What are the priorities? Register here.
Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). I'm open to any questions you want to raise in the comments.
This is the casual attendance data from my first full month as the Executive Director of The Museum of Art & History in Santa Cruz. This graph is making me change the way I think about what our museum is for and how we should market it. The audience is diverse and attentive; the experience is content-rich and on-mission.
A year ago, I wrote a post speculating about whether events (institutionally-produced programs) might be a primary driver for people to attend museums, with exhibitions being secondary. Many museums, big and small, thrive on events. At our museum, about 68% of casual visitors (non-school tours) attended through events this year.
How Abundance Can Connect Arts Organizations With Audiences by Marc van Bree. A month or two ago, museums and galleries around the world participated in a Twitter event called Ask a Curator. The project was a success, but I felt that it lacked real engagement between the public and the museums and Ask a Curator came to mind.
Activities such as performances, live entertainment, and sit-down dinners regularly attract a large audience and generate significant money for charity. The audience is generally made up of a host, various TED Talk-style talks from various speakers, and maybe a Q&A session at the end of each presentation. 13) Scavenger hunts.
Speakers: Christina Crawley , Managing Director, Marketing, Forum One Aaron Miller , Account Manager, Forum One [Sessions] Conducting Inclusive Audience Research Wednesday, April 5, 2023: 2:30 – 3:30 pm Many cultural institutions understand the value of speaking directly to their audiences. Find out more here.
The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. The whole second half of the article was dedicated to our work: Smaller museums can be especially scrappy in finding ways to connect with the community. It’s something that any museum, of any size, can work toward.
Recently, James wrote about some interesting ways museums are using Twitter for offline/online engagement. The San Francisco Bay Area has seen some extraordinary museum openings over the past several years. This provides a new level of transparency for the museum worker, and a higher degree of exposure.
Lynda Kelley I'm here in Sydney, Australia and just finished an informal workshop and discussion with Powerhouse Museum staff and other museums. Will post reflections shortly) I met Dr. Lynda Kelly, a blogger and the Head of Audience Research for the Australia Museum. The site is called Museum 3.0.
The Western Museum Association was kind enough to invite me to speak on a panel about engagement at their annual meeting in Boise. Phillip’s early remark about museums was an invocation for everyone. As an outsider, he immediately saw that museums were operating “under a business model that doesn’t work.”
This Black History Month, we reflect on the strategy work that our team does through our partnership with the Smithsonian National Museum of African American History and Culture —much of which centers around expanding access. And for those who have, they quickly understand that the Museum has much more to offer than can be absorbed in a day.
Gretchen Jennings convened a group of bloggers and colleagues online to develop a statement about museums'' responsibilities and opportunities in response to the events in Ferguson, Cleveland and Staten Island. Museums are a part of this educational and cultural network. Where do museums fit in? Here is our statement.
Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity.
Recently, we''ve been talking at our museum about techniques for capturing compelling audio/video content with visitors. It made me dig up this 2011 interview with Tina Olsen (then at the Portland Art Museum) about their extraordinary Object Stories project. We ended up with a gallery in the museum instead. That is more curated.
In less than 24 hours, I will be boarding a plane bound for Mumbai to present at the NASSCOM conference called NASSCOM India Leadership where I'll be on a panel on NGO and Social Media as well as lead a discussion at an unconference on whether CEO/Executive Director's should use social media. What to do?
That contemporary art museum is on the front of the LA Times again," she said. I can't believe that an art museum can be front page news in LA for days." He was mandated to turn the ship around financially and to expand the reach of the museum in the community. The discussion then shifted to the overall direction of the museum.
Yesterday, I had the pleasure of co-facilitating a half-day “Digital Strategies&# seminar with Vince Ford, Director of Digital Media from the New York Philharmonic and leading a peer session for major orchestra marketing staff and youth orchestra executive directors with Makala Johnson who does Social Media for the Mayo Clinic.
bbcon 2021 Virtual , happening October 13–15, will bring together thousands of arts & cultural professionals from zoos, museums, aquaria, performing arts organizations, gardens, and beyond for three days of cutting-edge thought leadership, virtual peer networking and unforgettable experiences.
By Stephen Jackson From supporting a local museum to responding to climate change to aiding people in the midst of a health crisis, nonprofit staff turn time and attention to a variety of issues, working on them in creative and hyperlocal ways. Stephen Jackson is director, strategic communications at TechSoup.
Audience segmentation and research has become a hot topic in museums, especially when it comes to crafting appealing offerings that are customized to different kinds of visitors. I sat down with Kristen Denner, Director of Membership and Annual Fund, to learn more about the program's development and the museum's goals for its future.
As Robert Stein, Deputy Director for Research, Technology, and Engagement at the Indianapolis Museum of Art told us, “Museums have tended to use [websites] as extensions of marketing.” Content drives engagement for online audiences in social media.”. Budgets and geography are not a constraint to innovation.
I asked how their new Exploring Engagement Fund (of which my museum was an early grant recipient) was going. First, and close to home, it meant the possibility that the Irvine Foundation might become a funder of the work we do at the Santa Cruz Museum of Art & History around active arts participation and social bridging.
What happens when a formal art museum invites a group of collaborative, participatory artists to be in residence for a year? Will the artists ruin the museum with their plant vacations and coatroom concerts? But for museum and art wonks, it could be. Will the bureaucracy of the institution drown the artists in red tape?
I'm thrilled to share this brilliant guest post by Marilyn Russell, Curator of Education at the Carnegie Museum of Art. This is a perfect example of a museum using participation as a design solution. This coincides with the identification of 20- and 30-year-olds as an audience targeted for growth in attendance.
I just got home from the Museums and the Web conference in Indianapolis. I’d never attended before and was impressed by many very smart, international people doing radical projects to make museum collections and experiences accessible and participatory online. Instead, I found a standard art museum. Impersonal guards.
He is Deputy Director for the Contemporary Jewish Museum , and an expert in using social media in a museum setting. We were lucky enough to have a fabulous space for the workshop in the Contemporary Jewish Museum. The scenarios clearly outline the social media objective and audience definition.
Launching today in beta, Playground is a social platform that seeks to help people discover and develop community while empowering creators to monetize their audience. But while working as a freelance creative director for brands like Facebook, Google Play and E! Then your audience is just whoever messaged you in your Instagram DMs.”
The team at EdVenture Children’s Museum is spreading the value of play. Visionary leadership: The role of Executive Directors in nonprofit success The Executive Director (ED) of an arts and culture nonprofit is a visionary role tasked with being the architect of creating a vibrant culture for the community that nonprofit serves.
This year’s Give Miami Day saw increased efforts on social media across funding categories, but the standout for Miami Foundation Communications Director Matthew Beatty came from Miami’s local arts and culture organizations. Bahia Ramos, Knight Foundation’s director of community foundations, agreed.
This guest post was written by Joël Tan , Director of Community Engagement at Yerba Buena Center for the Arts (YBCA) in San Francisco, CA. YBCA:YOU is an intriguing take on experiments in membership and raises interesting questions about what scaffolding people need to have social and repeat experiences in museums.
TCG is the industry association for non-profit theaters, the way AAM is for museums. Given TCG''s multi-year Audience (R)evolution initiative, I took the opportunity to write a new talk about what revolution has looked like at our small museum in Santa Cruz. More audience. More money. You just get bigger.
Imagine you've just been tasked with developing an innovative, future-thinking national museum for your country's history. Blueprint is the story of a group of people who tried to create a Dutch Museum of National History (INNL). The Museumdirectors released Blueprint as a showcase for these plans. Where would you start?
Engaging Audiences at Yerba Buena Center for the Arts. For example, YBCA's audiences loved having access to artists' own unfiltered words. They found that audiences wanted more education on using the particular app. They found that audiences wanted more education on using the particular app. The Dallas Museum.
I got to meet the dynamic NPower Seattle executive director Alison Carl White who talked passionately about her organization’s mission and programs. Akhtar Badshah, Senior Director of Global Community Affairs for Microsoft kicked off the day with an interactive presentation about the trends in technology.
Musical Instrument Museum. This pairing speaks directly to my passion for the arts – my day job is as manager for individual giving at the Musical Instrument Museum , and I serve on several music-related boards, as well as perform as a flutist and singer. Maureen Baker , Manager for Individual Giving.
First up is Colleen Dilenschneider, the Chief Market Engagement Officer for IMPACTS, a global leader in predictive market intelligence and related technologies, and the publisher of one of our team’s favorite websites, Know Your Own Bone , which shares data and analysis about how cultural audiences think and behave.
Last week, Douglas McLellan of artsJournal ran a multi-vocal forum on the relationship between arts organizations and audiences, asking: In this age of self expression and information overload, do our artists and arts organizations need to lead more or learn to follow their communities more? Here are three of my favorites.
I feel strongly that there are huge issues with racial and ethnic diversity in museums and arts organizations that deserve a million more posts. One was a conference on pushing our practice in art museums. In library- and museum-land, the participants were 80-90% women. I don't know if gender diversity deserves more posts.
I've now been the Director of The Museum of Art & History in Santa Cruz for two months. But the point is that the MAH, like just about every other museum in the known universe, was content to define the museum experience as something removed from the outside world, a rarefied church-like space of refined artistic reflection.
As a freshly-minted museumdirector, I knew I'd develop at least one micro-managing quirk, something that would drive me totally nuts (and drive me to drive my staff nuts in response). Our whole team has been working to make our museum a more friendly, welcoming place, both in the building and online. I've found that thing.
The pitch-off will consist of three startup companies presenting for four seconds on the virtual stage, in front of the entire TC Sessions audience and our expert panel of judges. Her inventions are included in the permanent collection of the Museum of Modern Art (MoMA) and she holds over a dozen patents. ” Kelly Chen, DCVC.
I'm trying to reposition our museum as a cultural hub supporting creative and intellectual community growth. Our conversation made me reflect on the museums that most inspire me from a public service perspective--institutions with missions that stretch far beyond their walls. These museums work differently.
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