Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. About the Sponsor Firefly Partners is a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency.

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Practice Fundraising Guide Channel 230

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Thank you and Happy New Year!

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Trend Digital Marketing Fundraising 304

Media Cause

JUNE 29, 2024

For example, the more you use a social media platform like Instagram, the better the tool’s AI capabilities will be in predicting what types of content you want to see. Mailchimp: This email marketing service uses AI to personalize email campaigns, predict optimal send times, and segment audiences for better engagement.

Practice 105

Practice Nonprofit Proposal Advocacy 105

Nonprofit Tech for Good

JANUARY 19, 2024

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. You’ve heard this one a million times about social media, too!)

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Action Practice Tips Seattle 252

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with.

Social Media 97

Social Media Media Guide Social 97

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”

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Social Media Media Strategy Social 94

Nonprofit Tech for Good

APRIL 10, 2021

So whether you postponed your spring tournament, are kicking off a brand new golf event, are considering adding a fall golf tournament to your fundraising portfolio, or are looking for ways to improve a long-standing tradition, here are eight best practices to consider for your fall golf fundraiser. 4) Sell digital sponsorships.

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Practice Fundraising Registration Virtual 318

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Media Cause

JUNE 2, 2024

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. also increases the rate at which audiences remember brands, products, and ads.

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Audience Content Create Tips 59

EveryAction

AUGUST 25, 2022

In this 6-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. This week’s topic: digital advocacy forms. What are digital advocacy forms? Why should nonprofits use digital advocacy forms now? Advocacy is for everyone.

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Advocacy Digital Fundraising Channel 130

sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. What better way to show off your nonprofit’s impactful work than with your engaging social media content?

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Social Media Integration Websites Media 86

Candid

APRIL 13, 2023

However, in today’s online world, it’s easy to get lost in the digital noise. This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? The post 4 storytelling tips to inspire and engage your nonprofit audience appeared first on Candid Blog.

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Storytelling Audience Tips Captivate 101

Media Cause

JULY 19, 2022

When it comes to marketing and brand presence in digital spaces, it is imperative that content and messaging are available and accessible to all audiences—including those who rely on inclusive technology like screen readers, text-to-speech programs, and/or captioning to engage with digital content.

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Social Media Accessibility Media Social 52

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Fortunately, getting started doesn’t have to be complicated.

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Map Digital Business Marketing 52

The Modern Nonprofit

JANUARY 25, 2022

Estimated Reading Time: 4 minutes Social Media Platforms for Nonprofits. It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. For a full list of Facebook best practices, see this helpful list by Nonprofit Tech for Good.

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Social Media Platform Media Social 98

Bloomerang

AUGUST 29, 2022

Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade. in digital ads for every dollar raised in online revenue.”

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Digital Program Tips Nonprofit 123

Candid

JANUARY 24, 2024

And it’s no different for social media managers. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here is a peek behind the scenes into how Candid assesses our social media annually.

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Social Media Data Media Strategy 52

Qgiv

SEPTEMBER 14, 2023

Reach your audience Audience is key. Think about your target audience and what they would be interested in. If you already have social media, see which posts were most popular with your followers and engagers. Search engine data is also a useful source for seeing what keywords your users are interested in.

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Practice Tips Storytelling Social Media 52

Nonprofits Source

OCTOBER 11, 2023

There are so many innovative marketing ideas out there for nonprofits to take advantage of, especially when it comes to social media outreach. In this article, we’ll give you five tips to upgrade your social media strategy using data. In this case, it’s most important to append social media profiles.

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Social Media Data Media Atlanta 52

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Actively seek input from the audiences to ensure voices are heard.

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Project Digital Marketing Impact 52

Bloomerang

SEPTEMBER 20, 2023

Here are some best practices to keep in mind when building an effective nonprofit donation page. Best practices for building an effective nonprofit donation page 1. Provide digital wallet payment options As technology grows, more convenient payment options become available for you and your donors.

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Donation Effective Practice Build 87

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

Social media is one of the easiest ways to grow support for your nonprofit, but is your approach up to scratch? Millions of people around the world follow the work of nonprofits on social media, supporting their missions, signing petitions and sharing their content. Digital Marketing. by Zoe Allen. Get In Touch.

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Social Media Practice Media FAQ 40

Achieve

AUGUST 12, 2021

rooted in proven best practices. To help, we’ll explore five proven best practices that will inspire them to not only participate, but also to stick around for the long haul. Use social media to increase campaign visibility. Communicate with your audience by showing engaging photos of your work or a testimonial.

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Audience Tips Fundraising Social Media 82

.orgSource

APRIL 1, 2024

Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible. This idea is the most practical and, in some ways, the most effective. You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends. Martech changes overnight.

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Trend Influence Taxonomy China 221

AccelEvents

JUNE 15, 2020

But the virtual space is not just limited to virtual staff meetings or social gatherings. Best Practices for Running a Virtual Trade Show. The success of any event hinges on audience engagement. Clear Communication: Email campaigns and social media posts can help you keep in touch with registered attendees.

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Virtual Practice Avatar Registration 96

EveryAction

JUNE 21, 2023

” Technology like a unified constituent relationship management (CRM) platform with easy-to-use targeting functionality can help an organization running that issue awareness campaign to easily track and store the new and existing supporters who engage with their digital ads and social media posts. .”

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Advocacy Generation Strategy Awareness 199

Nonprofits Source

JANUARY 17, 2024

Nonprofit marketing is a huge undertaking—from building your social media presence to solidifying your website’s search engine optimization strategy, there are many tasks you need to complete to spread awareness of your organization and your fundraising efforts. Promote your event through multiple marketing channels.

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Practice Marketing Fundraising Nonprofit 52

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. 3) Promote the event intentionally and across all digital channels. Spreading the word is crucial to the success of any golf event.

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Practice Tips Fundraising Sponsor 243

Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. However, with so many blogs out there (let alone all the other media your audiences see every day), it can be difficult to stand out from the crowd. Social Media: Every blog you post can also be shared on social media.

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Practice Arkansas Spam Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

Last week I was in Chicago to facilitate a session as part of Knight Digital Media Center’s Digital Strategy for Community Foundations and Nonprofits workshop. Digital Trends. 3: Social Networking. ” The world has changed in the midst of the digital revolution. 2: Mobile Usage. #3:

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Social Media Digital Mobile Trend 117

Get Fully Funded

SEPTEMBER 22, 2021

Is your online presence allowing your nonprofit to successfully reach its target audience? Getting online and optimizing your digital marketing strategy has become necessary for nonprofits of all sizes. However, a successful social media strategy can be difficult to nail down. Share updates. Be consistent with your brand.

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Social Media Effective Media Strategy 52

Media Cause

JANUARY 18, 2022

In marketing, it is critical that we are speaking our audience’s language. And if your audience uses emojis, it’s important to start incorporating them into your social media messaging and strategy! Research shows that social media users respond positively to seeing the emojis they use themselves.

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Social Media Strategy Media Social 40

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Follow SEO best practices.

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Map Digital Business Marketing 52

Tech Soup

OCTOBER 12, 2017

Eighty-one percent of Americans have social media accounts , and that number is expected to grow each year. Nearly all brands have a social presence, and libraries are no different. Libraries are using social platforms now more than ever before. Libraries use Facebook more than any other social platform.

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Library Social Media Media Social 80

Candid

SEPTEMBER 27, 2023

Whether you’re looking to brush up on best practices for annual appeals, boost your fundraising game on social media this GivingTuesday , or build expert storytelling skills to win over supporters this giving season and beyond, we’ve got you covered with this list of 12 free nonprofit books. So is almost every other nonprofit.

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Free Help Fundraising Storytelling 114

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Social media is in a weird transition right now.

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Social Media Media Social St. Louis 100

Media Cause

JUNE 22, 2021

Some people might even call them the peas and carrots of digital engagement. We helped Pathfinder leverage advocacy to great effect, connecting their audience to issues that resonate — and driving considerable growth in their individual giving program. Direct fundraising asks are part of a well-rounded digital calendar.

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Advocacy Digital Fundraising Global 101