Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. To keep up with current donors and recruit next-generation supporters, you must have a digital presence. Of course, the digital landscape evolves constantly and rapidly. Just the term “digital landscape” can be overwhelming.

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Digital Build Media Social Media 52

sgEngage

NOVEMBER 13, 2024

If you’ve done all the work to compile compelling stories, gather impressive statistics, and produce a visually engaging digital report, then why only use that report once? Here are five ways to use your digital impact report as a marketing tool: 1.

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Digital Report Impact Marketing 92

Forum One

OCTOBER 1, 2024

Museums and cultural organizations, like the family of Smithsonian institutions and others we’re fortunate to work with at Forum One, have a wealth of opportunities when it comes to digital engagement. Driving and sitting across all these types of in-person and online interactions are digital marketing, social media, and advertising.

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Museum Culture Audience Digital 52

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Social media posts.

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Audience Effective Tips Newsletter 111

Nonprofit Tech for Good

MAY 8, 2020

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. billion WhatsApp users exchanging more than 60 billion messages every day and that unlike other media, it has an astounding 99% open rate and 40%+ response rate.

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Storytelling Digital Channel Profile 300

Nonprofit Tech for Good

FEBRUARY 28, 2021

Deciding how to handle donor recognition on social media is a complex exercise. Read on to learn how Feeding America and The Global FoodBanking Network have recently stewarded their corporate donors on social media. The company generously took the first step in sharing their recent donations on social media. Feeding America.

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Social Media Hunger Donor Media 313

Bloomerang

MAY 22, 2024

For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.

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Storytelling Digital Integration Blended 83

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Thank you and Happy New Year!

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Trend Digital Marketing Fundraising 311

TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. You have to first make sure you understand exactly who’s using that outlet, then optimize your content for that unique audience from there.

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Social Media Stats Audience Media 250

EveryAction

AUGUST 25, 2022

In this 6-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. This week’s topic: digital advocacy forms. What are digital advocacy forms? Why should nonprofits use digital advocacy forms now? Advocacy is for everyone.

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Advocacy Digital Fundraising Channel 130

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Once you’ve rounded out your CRM through a data append, consider whether you have enough customer information to reach your intended audience. Run social media campaigns.

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Audience Marketing Student Social Media 52

Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns. Highlight each sponsor on social media as soon as they sign on.

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Sponsor Tech ROI Social Media 290

Candid

APRIL 13, 2023

However, in today’s online world, it’s easy to get lost in the digital noise. This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? The post 4 storytelling tips to inspire and engage your nonprofit audience appeared first on Candid Blog.

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Storytelling Audience Tips Captivate 105

The NonProfit Times

SEPTEMBER 10, 2024

It’s generally safe to continue digital communications, with a few exceptions to note, according to according to digital strategist Jenn Thompson and media strategist Emily Ajalla at fundraising and audience firm RKD Group: * The only “blackout date” truly is November 5.

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Digital Ideas Fundraising Children 59

fusionSpan

SEPTEMBER 24, 2024

What if your association could turn every digital interaction into a member recruitment or retention opportunity? In a world where having an online presence is vital, your association must consider how every digital touchpoint can help attract and retain members. Rather, it’s about creating a complete digital experience for members.

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Associations Digital Strategy Search 52

Forum One

JULY 23, 2024

So, how should you adjust your digital strategy over the next few months? You may also face restrictions on where and how you can invest your marketing dollars due to both competition and rules imposed by social media companies in the lead-up to Election Day. Find a way to connect one-on-one with audience members. Let’s chat.

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Digital Strategy Georgia Pennsylvania 79

Media Cause

JUNE 2, 2024

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. also increases the rate at which audiences remember brands, products, and ads. Humans are drawn to human faces.

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Audience Content Create Tips 59

Bonterra

APRIL 11, 2024

Digital fundraising Increase engagement Build your base by giving them the cohesive, personalized experience they deserve. Bonterra’s supporter engagement platform puts a comprehensive profile of every audience member at your fingertips, so you can have intuitive interactions that lead to lifelong connections.

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Digital Fundraising Case Study Advocacy 52

Media Cause

APRIL 13, 2023

TikTok is just the latest social media platform to be under scrutiny. Your social media strategy should be connected to a larger user journey —you should never run your social media efforts in isolation. Most recently, their CEO went before Congress to answer questions about data collection and the platform’s ties to China.

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Digital Marketing Strategy Social Media 94

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. There are dozens of ways to attract new members for your association, however one of the most effective methods is using social media. 3) Learn how to use hashtags.

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Social Media Associations Media Social 336

Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

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Advocacy Digital Campaign Build 59

Nonprofit Tech for Good

SEPTEMBER 19, 2024

Legend: 30% BLUE: Partnerships with Corporate & Digital Platforms Partnerships played a critical role in extending reach and credibility. Many campaigns relied heavily on corporate relationships and digital platform integration to boost their visibility and engagement, making this a significant factor.

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Campaign Google Giving Nonprofit 196

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Segment your audience.

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Digital Marketing Create Social Media 59

Forum One

JUNE 21, 2023

Use regular check-ins to make sure your digital strategy and digital ecosystem are working for you We’re about halfway through the calendar year, which is a good reminder that regular reviews of your digital strategy and digital ecosystem are essential to the health of your organization.

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Digital Case Study Map Review 71

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Fortunately, getting started doesn’t have to be complicated. Analyze your CRM.

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Map Digital Business Marketing 52

NonProfit Hub

SEPTEMBER 24, 2020

There is one area, however, that will need an adjustment: digital media. . More demand will lead to an increase in costs across the board for digital media. If you want to compete, you will need to increase your digital media budget to fight through the noise in September and October. Narrow your audience.

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Digital Media Strategy Change 84

The Modern Nonprofit

MAY 23, 2023

Estimated Reading Time: 5 minutes From Likes to Donations: How Nonprofits Can Win at Social Media Fundraising In the digital age, social media is an indispensable tool for any nonprofit. With its vast reach and interactive nature, social media platforms offer innovative ways to connect with potential donors and supporters.

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Social Media Donation Media Social 126

M+R

DECEMBER 8, 2023

As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. This update will likely have the biggest effect on digital ads on Meta, making tracking even worse.

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Track Digital Change Fundraising 111

Bloomerang

AUGUST 29, 2022

Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade. in digital ads for every dollar raised in online revenue.”

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Digital Program Tips Nonprofit 123

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

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Social Media Media Guide Social 97

Allegiance Group

MAY 13, 2024

Dr. Kristen Gwinn-Becker is on a mission to help nonprofits preserve their history through digital archiving. Gwinn-Becker outlines the two core components of a robust digital archive and explains how fundraisers can use the archive to discover, reach, and engage more donors. What Types of Organizations Should Create a Digital Archive?

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History Digital Files Fundraising 52

sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. Another client created a digital calendar with tips on how to care for a specific disease in each month of the year. Extend it to social media platforms, too. You could also consider making the email address optional.

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Digital Donor Work Calendar 93

Get Fully Funded

SEPTEMBER 20, 2021

Interacting through computers, attending virtual events, and giving digitally means there have been few (if any!) There are a variety of different ways that nonprofits use social media on a daily basis. How To Create Digital Supporter Communities on Facebook. Getting Supporters to Join a Group (While Fundraising!).

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Social Media Digital Support Community 59

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Actively seek input from the audiences to ensure voices are heard.

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Project Digital Marketing Impact 52

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter? Add a little incentive!

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Audience Donor Survey Demographics 85

Bloomerang

JANUARY 25, 2023

How can nonprofits showcase their year-end results in a digital report? Whether you’re reaching your supporters via email, or social media, end-of-year results are a great way to kick off a new year and build off the momentum from the holidays. Mobile giving has spiked and digital natives have become target donors.

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Report Digital Fundraising Nonprofit 117

Allegiance Group

FEBRUARY 2, 2024

Note what both of these communication channels have in common: they’re digital. In the internet age, nonprofits need to have a prominent digital presence. Digital marketing also promotes higher retention and engagement by establishing more donor touchpoints. What are the benefits of digital marketing for nonprofits?

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Digital Marketing Channel Nonprofit 52