Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

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Digital Strategy Guide Create 305

Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

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Nonprofit Tech for Good

MAY 8, 2020

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. Ideal Digital Storytelling Ecosystem. The selected channels make up part of an organization’s Digital Storytelling Ecosystem. Digital Storytelling Framework.

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Storytelling Digital Channel Audience 303

Forum One

NOVEMBER 11, 2024

When it comes to embracing digital trends and technologies, the nonprofit sector has historically lagged behind other industries. But that all changed in 2020 when the Covid-19 pandemic forced digital onto the front burner. Suddenly, digital transformation wasn’t just an aspirational goal; it was a mission-critical investment.

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Digital Time Nonprofit Strategy 104

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. An exception would be digital paid ad campaigns, where expenses run high based on the organization’s ad budget.

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Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing? The rules for opting in are different for nonprofits.

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Nonprofit Tech for Good

FEBRUARY 2, 2025

Here’s how nonprofits are using QR codes to engage their audiences effectively: Fundraising: From charity sweepstakes to crowdfunding campaigns, QR codes placed on postcards, flyers, or social media provide a conduit for instant participation.

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Strategy Nonprofit Fundraising Volunteer 245

The MatrixFiles

AUGUST 5, 2022

When proposing new initiatives, include the marketing and communications plan in the project budget. If you think about it, a project is more likely to succeed when ALL project components are properly funded, including the marketing needed to promote the new initiative to the proper audiences. Her advice?

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Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

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Marketing Fundraising Nonprofit Social Media 208

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives.

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Digital Life Data Skills 221

Nonprofit Tech for Good

APRIL 5, 2024

Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Partner marketing. Email campaigns.

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Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive.

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.orgSource

SEPTEMBER 5, 2023

Is digital transformation dead? At this point, any group missing the digital gene is probably extinct. The focus has gone beyond whether or not you will have digital platforms. The focus has gone beyond whether or not you will have digital platforms. Well, for the majority of organizations, the transformation is over.

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Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers.

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.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. Digital transformation allows organizations to aggregate information across systems.

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Experiment Marketing Game Gartner 44

Engadget

MARCH 25, 2025

Infinite Reality CEO John Acunto says itll be used for marketing in the metaverse. In addition to Napster, it purchased the Drone Racing League , the metaverse marketing platform Landvault and the VR shopping platform Obsess. A company called Infinite Reality ponied up the cash. That sounds about right.

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.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The Cirque audience sits under a striped big top.

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.orgSource

FEBRUARY 27, 2024

In the digital era, this repetitive thinking is even more toxic. The speed and agility required for problem-solving in fast-paced markets don’t leave room for wobbly positions or indecision. Generate Diverse Ideas and Opinions Trust is also foundational to a newer requirement for success in the digital era.

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Digital Build North Carolina Attitude 221

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

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Content Strategy Marketing Data 169

Fast Company Tech

MARCH 18, 2025

Effectively engaging with culture in this pursuit has never been more important or desired by brands and marketers than it is right now, thanks to an ever-fragmented media landscape. Yetis product quality is its baseline, but it wears its heart on its sleeve with films that can defy marketing logic yet make perfect brand emotional sense.

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Culture Companies Marketing Celebrate 99

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

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Marketing Guide Nonprofit Social Media 52

Nonprofits Source

NOVEMBER 4, 2024

As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support.

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Campaign Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. The evolution of golf event-specific technology has elevated the game, making golf event sponsorships even more appealing to businesses looking for high ROI on their marketing or charitable dollars.

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Sponsor Tech Social Media ROI 289

Allegiance Group

NOVEMBER 1, 2024

Much has changed in fundraising and marketing. A simple direct mail piece is no longer enough to reach your audience. To keep up with current donors and recruit next-generation supporters, you must have a digital presence. Of course, the digital landscape evolves constantly and rapidly.

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Digital Media Build Social Media 52

Forum One

OCTOBER 1, 2024

Museums and cultural organizations, like the family of Smithsonian institutions and others we’re fortunate to work with at Forum One, have a wealth of opportunities when it comes to digital engagement. Driving and sitting across all these types of in-person and online interactions are digital marketing, social media, and advertising.

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Museum Culture Audience Digital 93

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience.

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Grant Impact Google Nonprofit 102

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

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Nonprofit Tech for Good

FEBRUARY 11, 2022

Make sure you integrate your pop-up submission with your CRM or email marketing software so that users can begin getting drip and nurture campaigns. You can also use tools such as Zapier to send audience data from place to place. Here are some specific tools that make it easy to do this: Hubspot. Attentive (for mobile SMS sign-up).

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Nonprofit Tech for Good

FEBRUARY 28, 2021

They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. The digital team works hard to produce social content that balances sharing stories of the people they serve, the impact of their work, and the generosity of their supporters. Feeding America.

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Nonprofit Tech for Good

AUGUST 13, 2021

Presented by: Christy Noel , VP of Digital Marketing Services at MobileCause. – Creative virtual strategies to engage your audience on #GivingTuesday. Date: Tuesday, October 19, 2021. Time: 1pm EDT / 10am PDT. Cost: Free. GivingTuesday is right around the corner, but don’t stress!

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Legend: 30% BLUE: Partnerships with Corporate & Digital Platforms Partnerships played a critical role in extending reach and credibility.

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Bloomerang

AUGUST 29, 2022

At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest.

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Digital Program Tips Nonprofit 134

Bloomerang

JANUARY 21, 2022

Successful marketing means updating approaches. In today’s media environment where and how you communicate to your audiences is always changing. Staying up-to-date on the latest trends can help you expand your nonprofit marketing and achieve your goals in new ways. Video Has to Be a Part of Your Marketing Mix.

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Marketing Nonprofit Audience Audio 137

Nonprofit Tech for Good

JUNE 4, 2022

Nonprofits now have a range of remote and hybrid events to choose between, and they can make the most of them thanks to platforms like PayBee that facilitate streaming and other digital tools. It’s also a great marketing campaign for the main event. 9 Modern Nonprofit Fundraising Methods. 4) Live auctions. 5) Silent auctions.

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Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

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Audience Effective Tips Database 111

Fast Company Tech

MARCH 18, 2025

Uptown Funk was blaring on digital music outlets, Snapchat filters were laid over every selfie, and hoverboards were all the rage. Just like marketing leaders had to establish their digital campaigns values, HR pros now need to demonstrate how their tech-forward people programs drive business results. The good news?

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Nonprofit Tech for Good

NOVEMBER 7, 2020

You’ll reach donors where they’re at and maximize your marketing budget. Share your best stories—but go beyond just posting them on one platform. Tailor your most compelling narratives for different channels to share them widely. A number of nonprofits are already doing an incredible job of this—and you can easily follow their lead.

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