.orgSource

MAY 26, 2021

When marketing got hitched to technology and changed its name to MarTech, their relationship caught fire. The MarTech stack, or the digital platforms that professionals use to understand and reach their audiences, is changing so fast […].

Trend 416

Trend Marketing Technology Associations 416

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

Marketing 203

Marketing Fundraising Test Nonprofit 203

Nonprofits Source

JUNE 24, 2024

Regardless of what type of back-to-school product you sell, it’s your job as a marketer to help potential customers wade through the never-ending options out there to find your company and make a purchase. This data can help you better understand your customers and ensure they receive your marketing communications.

Audience 52

Audience Marketing Student Social Media 52

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The Cirque audience sits under a striped big top.

Strategy 221

Strategy Marketing Detroit Associations 221

Forum One

OCTOBER 1, 2024

Museums and cultural organizations, like the family of Smithsonian institutions and others we’re fortunate to work with at Forum One, have a wealth of opportunities when it comes to digital engagement. Driving and sitting across all these types of in-person and online interactions are digital marketing, social media, and advertising.

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Museum Culture Audience Digital 52

.orgSource

FEBRUARY 27, 2024

In the digital era, this repetitive thinking is even more toxic. The speed and agility required for problem-solving in fast-paced markets don’t leave room for wobbly positions or indecision. Generate Diverse Ideas and Opinions Trust is also foundational to a newer requirement for success in the digital era.

Digital 221

Digital Build North Carolina Attitude 221

sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving.

Digital 106

Digital Report Practice Impact 106

Nonprofit Tech for Good

APRIL 5, 2024

Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Partner marketing. Email campaigns.

Tech 200

Tech Marketing Sponsor Registration 200

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

Audience 111

Audience Effective Tips Newsletter 111

.orgSource

SEPTEMBER 5, 2023

Is digital transformation dead? At this point, any group missing the digital gene is probably extinct. The focus has gone beyond whether or not you will have digital platforms. The focus has gone beyond whether or not you will have digital platforms. Well, for the majority of organizations, the transformation is over.

Trend 221

Trend Digital Gartner Virtual 221

Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing? The rules for opting in are different for nonprofits.

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Lesson Marketing Amazon Mobile 303

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals.

Digital 59

Digital Marketing Create Social Media 59

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement.

Map 52

Map Digital Business Marketing 52

The MatrixFiles

AUGUST 5, 2022

When proposing new initiatives, include the marketing and communications plan in the project budget. If you think about it, a project is more likely to succeed when ALL project components are properly funded, including the marketing needed to promote the new initiative to the proper audiences. Her advice?

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Proposal Communication Marketing Boston 246

Media Cause

APRIL 13, 2023

But what does this all really mean for the platform, and how does it affect your marketing plans? With all these changes, many marketing professionals are thinking about where to go next. In short —don’t focus your marketing efforts on a single platform, and you won’t have to worry if any platforms are affected.

Digital 94

Digital Marketing Strategy Social Media 94

Allegiance Group

FEBRUARY 2, 2024

Similarly, email marketing offers very high returns, enabling organizations to earn an average of $40 for every $1 spent. Note what both of these communication channels have in common: they’re digital. In the internet age, nonprofits need to have a prominent digital presence. What is digital marketing for nonprofits?

Digital 52

Digital Marketing Channel Nonprofit 52

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Meet them where they are. Follow accessibility guidelines!

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Project Digital Marketing Impact 52

Nonprofit Tech for Good

MAY 8, 2020

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. Ideal Digital Storytelling Ecosystem. The selected channels make up part of an organization’s Digital Storytelling Ecosystem. Digital Storytelling Framework.

Storytelling 300

Storytelling Digital Channel Profile 300

Forum One

NOVEMBER 11, 2024

When it comes to embracing digital trends and technologies, the nonprofit sector has historically lagged behind other industries. But that all changed in 2020 when the Covid-19 pandemic forced digital onto the front burner. Suddenly, digital transformation wasn’t just an aspirational goal; it was a mission-critical investment.

Digital 78

Digital Time Nonprofit Product 78

DNL OmniMedia

AUGUST 25, 2021

You’ve certainly seen pieces praising the benefits of digital marketing and lamenting the shortcomings of direct mail (or vice versa). 7 Tips for Effective Storytelling for Nonprofits Using Digital Marketing. 7 Tips for Effective Storytelling for Nonprofits Using Digital Marketing. Let’s get started.

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Storytelling Digital Marketing Guide 98

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Integrating Marketing Channels . Analyzing Marketing Results.

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Digital Marketing Donor Channel 75

fusionSpan

SEPTEMBER 24, 2024

What if your association could turn every digital interaction into a member recruitment or retention opportunity? In a world where having an online presence is vital, your association must consider how every digital touchpoint can help attract and retain members. Rather, it’s about creating a complete digital experience for members.

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Associations Digital Strategy Search 52

Nonprofits Source

OCTOBER 7, 2024

As a small business owner, you know that marketing is crucial to keeping your business afloat. To effectively reach and retain customers , your business needs a robust plan incorporating marketing best practices. By the end, you’ll have a firm understanding of how you can level up your marketing efforts. Let’s get started!

Business 52

Business Marketing Strategy Channel 52

Allegiance Group

NOVEMBER 1, 2024

Much has changed in fundraising and marketing. A simple direct mail piece is no longer enough to reach your audience. To keep up with current donors and recruit next-generation supporters, you must have a digital presence. Of course, the digital landscape evolves constantly and rapidly.

Digital 52

Digital Build Media Social Media 52

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day.

Map 52

Map Digital Business Marketing 52

Tech Soup

MARCH 3, 2022

Marketing is a key component of any organization's business strategy. It is how a company's value is shown to the unique audiences it serves. Marketing ultimately answers the questions of what is offered, who it is offered to, where one can obtain it, and how much of an investment is required.

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Question Marketing Digital Voice 109

Greater Giving

NOVEMBER 14, 2024

Masterful Marketing Strategies for Auction Success For nonprofit professionals planning auction fundraising events, the art of marketing your packages effectively can make or break your event’s success. Tailoring to Your Audience Knowing your audience is key. Ready to supercharge your next auction event?

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Marketing Strategy Captivate Photography 52

Nonprofits Source

NOVEMBER 4, 2024

As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support.

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Campaign Marketing Social Media Nonprofit 52

Bonterra

APRIL 11, 2024

Digital fundraising Increase engagement Build your base by giving them the cohesive, personalized experience they deserve. Bonterra’s supporter engagement platform puts a comprehensive profile of every audience member at your fingertips, so you can have intuitive interactions that lead to lifelong connections.

Digital 52

Digital Fundraising Case Study Advocacy 52

Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. The evolution of golf event-specific technology has elevated the game, making golf event sponsorships even more appealing to businesses looking for high ROI on their marketing or charitable dollars.

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Sponsor Tech ROI Social Media 290

Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive.

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Accessibility email Practice Ratio 319

The NonProfit Times

SEPTEMBER 10, 2024

The presidential election is set for November 5, and the good news for fundraisers and nonprofit marketers is that elections don’t tend to hurt charitable giving. The post Digital Fundraising Ideas As The Election Approaches appeared first on The NonProfit Times.

Digital 59

Digital Ideas Fundraising Children 59

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers.

Social Media 329

Social Media Media Social Influence 329

The MatrixFiles

AUGUST 13, 2022

When proposing new initiatives, include the marketing and communications plan in the project budget. If you think about it, a project is more likely to succeed when ALL project components are properly funded, including the marketing needed to promote the new initiative to the proper audiences. Her advice?

Proposal 130

Proposal Communication Marketing Boston 130

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Legend: 30% BLUE: Partnerships with Corporate & Digital Platforms Partnerships played a critical role in extending reach and credibility.

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Campaign Google Giving Nonprofit 196

Forum One

JULY 23, 2024

So, how should you adjust your digital strategy over the next few months? You may also face restrictions on where and how you can invest your marketing dollars due to both competition and rules imposed by social media companies in the lead-up to Election Day. Find a way to connect one-on-one with audience members. Let’s chat.

Digital 79

Digital Strategy Georgia Pennsylvania 79

Nonprofits Source

JULY 2, 2024

Results hinge on attendance, especially for live formats that are less likely to take place virtually and are targeted to smaller audiences than most silent auctions. Today, multichannel is the watchword for marketing success. Start by outlining some essentials for your event that will shape how you market it. Its audience.

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Marketing Strategy Registration Channel 52