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Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake.

Digital 52
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7 Tips For Building Nonprofit Supporter Profiles

TechImpact

Collect profile information with technology resources. Populating a profile with information from a web-based donation form, supporter survey, mobile app, Facebook’s open graph, and text message subscriptions or donations can help you build unique profiles and really understand your audience. Review analytics.

Profile 188
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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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Get ready for GivingTuesday with a cohesive digital campaign 

Candid

By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. Update your nonprofit profile on Candid’s GuideStar. With all that traffic, it’s important to make sure your profile is up to date.

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Growing Your Nonprofit’s Digital Footprint Through Multi-Channel Marketing

Media Cause

How To Increase Brand Equity + Reach With The Google Ad Grant + Paid Advertising . Marketing as a nonprofit organization in the digital age can seem like an intimidating piece of the business that takes expertise, resources, and a large budget. What platform is the audience you’re trying to reach engaging with most?

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Creating an Incredible Annual Report for Your Organization

sgEngage

I came into an organization that had very quickly grown its donor base and major fundraising results, as well as its brand profile and marketing. We speak very clearly about how much is being granted to the actual hospital network. Sometimes, leadership feels the need to share internal wins with the broad audience.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In years past, if a staff member or volunteer added your organization to their profile and were the first to do so, LinkedIn automatically created a LinkedIn Page for your nonprofit.

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