Forum One

JULY 23, 2024

So, how should you adjust your digital strategy over the next few months? You may also face restrictions on where and how you can invest your marketing dollars due to both competition and rules imposed by social media companies in the lead-up to Election Day. Find a way to connect one-on-one with audience members. Let’s chat.

Digital 75

Digital Strategy Georgia Pennsylvania 75

Media Cause

JUNE 2, 2024

Optimizing content for your nonprofit should start by looking at your audience. The most important thing your content needs to do is connect your audience with your organization or mission. also increases the rate at which audiences remember brands, products, and ads. Humans are drawn to human faces.

Audience 59

Audience Content Create Tips 59

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. There are dozens of ways to attract new members for your association, however one of the most effective methods is using social media. 3) Learn how to use hashtags.

Social Media 336

Social Media Associations Media Social 336

.orgSource

SEPTEMBER 10, 2024

We can decide what experiences and relationships to create.” Putting the user at the center of IT solutions helps teams to foresee frustrations, anxieties, or unintended consequences and to design intuitive experiences. Social media platforms and mobile apps facilitate real-time interactions, keeping members informed and involved.

Technology 221

Technology Collaboration Associations Interaction 221

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Fortunately, getting started doesn’t have to be complicated. Analyze your CRM.

Map 52

Map Digital Business Marketing 52

Nonprofit Tech for Good

NOVEMBER 13, 2023

Sponsored by GalaBid – a digital fundraising platform that helps thousands of nonprofits raise funds through live and online silent auctions, digital raffles, and donations. With a comprehensive fundraising platform , organizations can manage and run an exciting digital auction.

Tips 254

Tips Online Management Help 254

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

Social Media 97

Social Media Media Guide Social 97

Get Fully Funded

SEPTEMBER 20, 2021

Interacting through computers, attending virtual events, and giving digitally means there have been few (if any!) There are a variety of different ways that nonprofits use social media on a daily basis. How To Create Digital Supporter Communities on Facebook. Getting Supporters to Join a Group (While Fundraising!).

Social Media 59

Social Media Digital Support Community 59

sgEngage

APRIL 20, 2021

Here at Donately, we’ve helped thousands of organizations take charge of their digital fundraising and grow their revenue. Based on this firsthand experience, we’ve created a quick guide to help organizations build out their programs. Here’s what we’ll cover: Prioritize the donor experience. Prioritize the donor experience.

Digital 119

Digital Strategy Giving Gift 119

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter? Add a little incentive!

Audience 85

Audience Donor Survey Demographics 85

Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. But not all nonprofits are effective on social media.

Social Media 332

Social Media Support Media Social 332

Eric Jacobsen Blog

JUNE 21, 2023

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Be sure to visit both her website and her blog.

Experiment 52

Experiment Leadership Impact Amazon 52

Media Cause

FEBRUARY 21, 2024

At Media Cause, we conceptualize advocacy as shifting the balance of power. Effective advocacy, which leads to systemic and cultural change, starts with the stories we tell—and believe—about our own experiences, community, and world. Which audience is key in taking the actions needed to achieve your advocacy goal?

Advocacy 52

Advocacy Digital Campaign San Francisco 52

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

AccelEvents

NOVEMBER 11, 2020

However, what works on a stage rarely translates well to digital. Michelle Manafy Editorial Director Michelle Manafy is the editorial director of media trade association Digital Content Next and a regular contributor to Inc. To succeed in virtual events we need to reimagine what is possible.

Virtual 52

Virtual Audience Experiment Create 52

DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake.

Digital 52

Digital Google Grant Social Media 52

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.” Marginalized users and organizations have been impacted in multiple ways.

Social Media 94

Social Media Media Strategy Social 94

Nonprofit Tech for Good

APRIL 5, 2024

It should be mobile-responsive, attractive, and include features like: Online registration with secure payment processing Customizable text, imagery, and URL The ability to collect donations Sponsor onboarding and digital exposure Live leaderboards 1. Online Registration is Expected It’s an online world.

Tech 196

Tech Marketing Sponsor Registration 196

Nonprofits Source

NOVEMBER 7, 2023

If someone was scrolling through their social media account and came across a post from your nonprofit, would they like, comment, or share it? Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Let’s dive in!

Social Media 52

Social Media Media Build Social 52

AccelEvents

MARCH 4, 2021

With the events industry focused on hybrid and virtual events instead of more traditional live events, event producers need to pay careful attention to the attendee experience. At a live event, so much of the attendee experience is related to the venue, the food, and the proximity to other attendees. Define Your Objectives.

Virtual 98

Virtual Experiment Create Poll 98

Forum One

APRIL 18, 2023

Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives. The “front stage” journey is what you, the customer, experiences.

Map 75

Map Service Design Digital 75

EveryAction

JUNE 21, 2023

” Technology like a unified constituent relationship management (CRM) platform with easy-to-use targeting functionality can help an organization running that issue awareness campaign to easily track and store the new and existing supporters who engage with their digital ads and social media posts. .”

Advocacy 199

Advocacy Generation Strategy Awareness 199

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. Let’s jump into how you can realize these benefits and successfully connect your social media with your site.

Social Media 86

Social Media Integration Websites Media 86

Nonprofit Tech for Good

JULY 30, 2023

In the digital age, where information travels rapidly and online interactions shape public perception, nonprofits that prioritize their online presence build trust, attract support, and foster long-term engagement. 6) Improved Email Response Rates: Nonprofits using storytelling in their email campaigns experience better response rates.

Storytelling 221

Storytelling Action Roles Hunger 221

Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Society’s shift to digital experiences has resulted in an almost continuous increase in online purchase rates.

Lesson 301

Lesson Marketing Amazon Channel 301

Media Cause

FEBRUARY 7, 2023

At Media Cause, we’re truly passionate about our clients and the causes they represent. What is Paid Media and Paid Media ROI? Paid media is any form of advertising that has a cost associated with it. This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

ROI 52

ROI Media Nonprofit Measure 52

AccelEvents

APRIL 23, 2021

There are ways that your brand can go about improving this energy and improving the hybrid experience. Better digitization of virtual attendee data. Show your virtual audience that effective corporate networking is possible in a hybrid event. You want your audience to come back from your hybrid event with rave reviews.

Experiment 98

Experiment Marketing Strategy Virtual 98

Achieve

AUGUST 12, 2021

Use social media to increase campaign visibility. Communicate with your audience by showing engaging photos of your work or a testimonial. Use social media to increase campaign visibility. are active on social media due to their strong desire to connect and socialize with others. Offer a streamlined donation experience.

Audience 82

Audience Tips Fundraising Social Media 82

Forum One

NOVEMBER 1, 2022

We’re continuing to explore the ideas sparked at the Digital Impact Summit this fall when we were joined by more than 200 leaders and doers from the nonprofit and public sectors who shared what’s working and what’s not within their organizations. End-to-end brand experiences. Communications and awareness.

Digital 58

Digital Strategy Student Education 58

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day.

Map 52

Map Digital Business Marketing 52

Media Cause

JULY 19, 2022

When it comes to marketing and brand presence in digital spaces, it is imperative that content and messaging are available and accessible to all audiences—including those who rely on inclusive technology like screen readers, text-to-speech programs, and/or captioning to engage with digital content.

Social Media 52

Social Media Accessibility Media Social 52

M+R

MAY 31, 2024

Earlier this month, Google began rolling out their generative AI experience in search to everyone in the US. If you’ve Googled, well, anything lately, you’ve probably seen Google’s generative AI experience, aka an AI-generated answer at the very top of the search page (above ads and organic results). What is this? Why does it matter?

Search 45

Search Experiment Google Benchmark 45

Media Cause

OCTOBER 13, 2021

Over the course of my career, I’ve sat on nonprofit advocacy, fundraising, and communications teams—all in an overall digital engagement capacity. It might surprise you, but as Media Cause’s Director of Advocacy, I’m on board with a fundraising-centric approach to nonprofit strategy and journey building. The Money is the Mission.

Audience 52

Audience Integration Advocacy Phase 52

Media Cause

NOVEMBER 7, 2022

Your paid advertising team has been hard at work defining which audiences and channels they want to target this new campaign with, and your social media team has been prepping your profiles and planning out a strong content schedule to make a splash. Create Consistency for a Strong Foundation.

Social Media 52

Social Media Create Strategy Media 52

Nonprofits Source

JULY 31, 2023

When you think back to your fraternity or sorority recruitment experience , what emotions come to mind? For many prospective members, the experience is exciting, yet overwhelming. However, your chapter can cut through the noise and reach the best matches by leveraging digital marketing.

Digital 52

Digital Chapter Library Video 52

AccelEvents

APRIL 23, 2021

There are ways that your brand can go about improving this energy and improving the hybrid experience. Better digitization of virtual attendee data. Show your virtual audience that effective corporate networking is possible in a hybrid event. You want your audience to come back from your hybrid event with rave reviews.

Experiment 90

Experiment Marketing Strategy Virtual 90