Nonprofit Tech for Good

JANUARY 19, 2024

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. When a search engine crawls your site, it sees words and code—not the image. But you can change that.

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Action Practice Tips Seattle 252

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Analyze your CRM.

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Map Digital Business Marketing 52

See3

APRIL 9, 2024

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Push your organization to start telling new stories.

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Nonprofit Tech for Good

NOVEMBER 13, 2023

Sponsored by GalaBid – a digital fundraising platform that helps thousands of nonprofits raise funds through live and online silent auctions, digital raffles, and donations. With a comprehensive fundraising platform , organizations can manage and run an exciting digital auction.

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Tips Online Management Help 254

Eric Jacobsen Blog

JUNE 21, 2023

Image Credit: Ryan Plomp via UnSplash Today, I feature an interview with Debbie Laskey , MBA. Her expertise includes brand marketing, social media, employee engagement, leadership development, and customer experience marketing. Since 2002, Debbie has served as a judge for the Web Marketing Association’s annual web award competition.

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Experiment Leadership Impact Amazon 52

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

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Mail Integration Digital Strategy 75

AccelEvents

MARCH 4, 2021

With the events industry focused on hybrid and virtual events instead of more traditional live events, event producers need to pay careful attention to the attendee experience. At a live event, so much of the attendee experience is related to the venue, the food, and the proximity to other attendees. Define Your Objectives.

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Virtual Experiment Create Poll 98

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Follow SEO best practices.

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Map Digital Business Marketing 52

Forum One

JUNE 18, 2024

So at Forum One, we don’t have to do a lot of convincing about the importance of accessibility, but there are still a lot of questions about how best to build digital experiences that welcome and respect all users. These are the comprehensive standards for making digital content accessible to users with disabilities.

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Accessibility Design Guidelines Delaware 89

Achieve

AUGUST 12, 2021

Add a visual element with images and videos. Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. . Offer a streamlined donation experience.

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Audience Tips Fundraising Social Media 82

Nonprofits Source

DECEMBER 12, 2022

However, if your nonprofit is new to web design, creating a strong digital presence can feel overwhelming. Your nonprofit needs a way to stand out from the digital crowd. To maintain consistent branding across your website, build a digital style guide with your unique elements that you’ll use to communicate your brand.

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Nonprofits Source

JULY 31, 2023

When you think back to your fraternity or sorority recruitment experience , what emotions come to mind? For many prospective members, the experience is exciting, yet overwhelming. However, your chapter can cut through the noise and reach the best matches by leveraging digital marketing. Including member testimonials.

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Digital Chapter Library Video 52

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Our mission is to develop accessible online experiences that empower progressive organizations to thrive.

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Practice Fundraising Guide Channel 230

Nonprofits Source

JULY 22, 2024

As digital natives, technology is an essential resource for Millennials and Gen Zers to stay connected with and up to date about the people and causes they care about. Nonprofits can reach younger members by leaning into the online tools at their disposal and fine-tuning their digital presence.

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Tips Nonprofit Social Media Demonstration 52

Nonprofit Tech for Good

FEBRUARY 11, 2022

Moreover, since pop-ups take up so much real estate on the screen, you can expect to see higher bounce rates and lower overall engagement, which can also hurt brand image. You can also use tools such as Zapier to send audience data from place to place. Test out the options. About the Author.

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Websites Work Test Nonprofit 293

.orgSource

APRIL 29, 2024

Benjamin Franklin’s experiment with lightning, a key, and the kite occurred sometime in the mid-1700s. ENIAC, the first digital computer, was launched in 1945. David, who is CEO and Executive Vice President at the Society of Critical Care Medicine, was describing how that group is experimenting with and using AI. Of course not.

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Learning Brain Associations Childhood 221

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. That said, the best practices below are based on Nonprofit Tech for Good’s experience using Twitter almost daily since 2008. Twitter is not for every nonprofit.

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Volunteer Hub

OCTOBER 16, 2020

Your nonprofit’s digital presence is more important now than ever in order to reach donors and raise funds. One thing we know for sure is that technology and digital marketing are more central than ever to nonprofits’ strategies. Focus on digital fundraising efforts. The hub of your nonprofit’s digital presence is your website.

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Digital Tips Virtual Alternative 86

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There’s no secret trick to instantly improving digital engagement for nonprofits. While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues.

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Nonprofit Tech for Good

JULY 20, 2022

Elevate fundraising tactics to reach a wider audience (AR, Metaverse, etc.). The Metaverse is a virtual reality “world” where users can interact with each other and digital objects in a three-dimensional, simulated space using any internet-connected VR device. Transparency to keep donors updated on how funds are used.

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EveryAction

JUNE 8, 2023

The goal is to move your position forward while engaging your supporter audience. Through integrated multichannel campaigns and intense optimization based on audience and key performance metrics, MESG Marketing helps nonprofits raise more money, grow and cultivate constituent bases, drive advocacy actions, and develop their online brands.

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Advocacy Local Poll Audience 143

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. 2) Identify your target audience. For your copy, consider which appeals have worked best in other digital channels.

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Facebook Fundraising ROI Metrics 224

Qgiv

JUNE 10, 2022

She has over 20 years of marketing, advertising, and branding experience. The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Why Do You Need It?

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Digital Marketing Online Fundraising 52

AccelEvents

MARCH 4, 2021

With the events industry focused on hybrid and virtual events instead of more traditional live events, event producers need to pay careful attention to the attendee experience. At a live event, so much of the attendee experience is related to the venue, the food, and the proximity to other attendees. Define Your Objectives.

Virtual 52

Virtual Experiment Create Poll 52

CauseVox

OCTOBER 11, 2023

A captivating fundraising site and donation page make all the difference, but not every nonprofit has the resources or technical know-how to create an eye-catching digital home. CauseVox’s New Site Editor allows you to craft your perfect page without any design or tech experience and elevate your visual storytelling.

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Site Product Captivate Module 86

Nonprofits Source

MARCH 27, 2023

When it comes to your charity golf tournament, a digital strategy is crucial for attracting golfers and selling sponsorships to make the event a success. Your nonprofit’s website is the hub of your digital presence. And while you likely update content regularly, do you consider the user’s experience? Reduce load speeds.

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Charity Marketing Online Tips 78

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. The first thing that you’ll need to do is start creating content that will attract your target audience. 1) Establish a presence on social media for your association.

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Social Media Associations Media Social 336

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan. Chapter 3: Digital Promotion Strategies.

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Beginner Digital Marketing Guide 91

The Modern Nonprofit

AUGUST 22, 2023

In this fast-paced, ever-evolving digital world, it’s important to adapt and harness the power of technology to engage with and benefit from different income sources. This can enhance the donor experience, making them feel they’re getting value for their contribution. Over time, these customers can be nurtured into loyal donors.

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Stream Online Nonprofit Integration 98

Media Cause

AUGUST 9, 2021

We develop our skills by seeking, absorbing, questioning, adapting, and experimenting, oftentimes bringing diverse influences together to create something that’s unique for our clients’ needs, but with connections to other relevant spaces. In a strange way, reading this article was a validating experience for many of us.

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Design Experiment Nonprofit Collaboration 52

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. Blog Design Best Practices.

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Practice Nonprofit Newsletter News 353

Forum One

NOVEMBER 2, 2023

Forum One has partnered with NRDC to develop its website as well as additional digital assets, such as an immersive storytelling experience to celebrate the organization’s 50th anniversary in 2020 and an offshore drilling position tracking tool to help constituents easily find their legislators’ positions on offshore drilling.

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Award Museum Kansas City Drupal 93

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

The changes have also prompted nonprofits to reevaluate their digital strategies and make changes in strategies and tactics. For example, my one colleague replaced her profile photo with a black and white image that states “Away.” How has your nonprofit adjusted it digital strategy in light of Facebook News Feed changes?

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Facebook Digital Strategy Social Media 77

Bloomerang

SEPTEMBER 20, 2023

When you’re fundraising online , your nonprofit donation page is often one of the first interactions people have with your organization, so it’s important to create an effective donation experience. Use impact images and statements Humans are visual creatures—we’re drawn to images, especially ones that feature other humans.

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Donation Effective Practice Build 87

Socialbrite

SEPTEMBER 26, 2022

Image by Cam Miller (CC BY NC ND). Go where your audiences are most comfortable. It is especially important to meet our audiences where they already are. That is, if your users are on digital platforms, that is where you should spread your message. Your audience is your most valuable asset. Post by Eric Anderson.

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Activities Activism Active Colorado 111

Forum One

AUGUST 31, 2023

The new American Jazz Museum brand positions the museum to be a beacon of rich history and vibrancy for the community and neighborhood and attract audiences from around the country to experience music from a range of eras and artists. These include awards for best-in-industry websites and even an app.

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Museum Kansas City North America Wisconsin 85

Nonprofits Source

JUNE 22, 2023

By using narrative and storytelling techniques, you’ll be able to communicate your nonprofit’s mission and impact while building stronger emotional connections with your audience. 3 Top Nonprofit Storytelling Strategies Well-crafted nonprofit stories will help you engage with your audience and inspire them to take further action.

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