Forum One

NOVEMBER 11, 2024

When it comes to embracing digital trends and technologies, the nonprofit sector has historically lagged behind other industries. But that all changed in 2020 when the Covid-19 pandemic forced digital onto the front burner. Suddenly, digital transformation wasn’t just an aspirational goal; it was a mission-critical investment.

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Digital Time Nonprofit Strategy 104

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. An exception would be digital paid ad campaigns, where expenses run high based on the organization’s ad budget.

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Online Fundraising Support Digital 98

NonProfit PRO

AUGUST 12, 2021

Creating an exceptional digital content experience is important, but promoting it appropriately is the key to engaging your audience. We recommend identifying 3 to 5 reasons why your digital edition matters and then tell your readers about them.

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Digital Audience Content Experiment 246

Nonprofit Tech for Good

JANUARY 9, 2020

Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, Digital Storytelling to Access, Attract and Activate U.S. The next step is for the organization to craft and disseminate a story through the “digital storytelling ecosystem:”. Enable the audience to identify with it. Please follow Ms.

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Storytelling Donor Activities Activism 279

Nonprofit Tech for Good

FEBRUARY 2, 2025

Here’s how nonprofits are using QR codes to engage their audiences effectively: Fundraising: From charity sweepstakes to crowdfunding campaigns, QR codes placed on postcards, flyers, or social media provide a conduit for instant participation.

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Strategy Nonprofit Fundraising Volunteer 288

NonProfit PRO

AUGUST 7, 2023

Social media has transformed the fundraising landscape for nonprofits, providing opportunities for organizations to connect, engage, and rally support from their audience. Here’s how you can optimize your digital marketing efforts this giving season.

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Social Media Digital Media Fundraising 246

Nonprofit Tech for Good

FEBRUARY 23, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. This ensures your communications are always targeted to the right audience at the right time. Create dynamic segments: Don’t just set static lists.

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Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Thank you and Happy New Year!

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Trend Fundraising Digital Marketing 339

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives.

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Digital Life Data Skills 221

.orgSource

MAY 26, 2021

The MarTech stack, or the digital platforms that professionals use to understand and reach their audiences, is changing so fast […]. That marriage is making an indelible impact on the way associations operate and their ability to engage with members.

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Trend Technology Marketing Associations 416

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Are you ready to innovate? .

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Fund Nonprofit Raise Phase 332

Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

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Digital Strategy Marketing Nonprofit 52

.orgSource

FEBRUARY 27, 2024

In the digital era, this repetitive thinking is even more toxic. Generate Diverse Ideas and Opinions Trust is also foundational to a newer requirement for success in the digital era. Innovation is the protein of digital business. The post Build a Board for the Digital Future appeared first on.orgSource.

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Digital Build North Carolina Attitude 221

Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive.

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email Accessibility Practice Nonprofit 334

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. To keep up with current donors and recruit next-generation supporters, you must have a digital presence. Of course, the digital landscape evolves constantly and rapidly. Just the term “digital landscape” can be overwhelming.

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Digital Media Build Social Media 52

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience.

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Grant Impact Google Nonprofit 101

Forum One

OCTOBER 1, 2024

Museums and cultural organizations, like the family of Smithsonian institutions and others we’re fortunate to work with at Forum One, have a wealth of opportunities when it comes to digital engagement. Driving and sitting across all these types of in-person and online interactions are digital marketing, social media, and advertising.

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Museum Culture Audience Digital 93

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. Consistency : Consistency is key when it comes to social media.

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Social Media Media Social Influence 336

.orgSource

MARCH 18, 2025

This cultural evolution helped APICS remain competitive in an environment where digital disruptors could engage their audiences just as effectively as traditional associations. He challenged both staff and board members to move beyond familiar patterns, avoid the bias of selecting like-minded leaders, and foster diversity of thought.

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Government Associations Culture Structure 221

Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. Many of its partners have loyal audiences on social media. Feeding America.

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Social Media Donor Media Social 313

Nonprofit Tech for Good

APRIL 13, 2020

We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. Here are 5 integrations that will take your virtual fundraising to another level and 3 more that’ll get you started if you’re still gearing up to go on that digital journey. 1) Facebook Fundraising. 2)Apple Pay. 6) Mailchimp.

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Integration Nonprofit Fundraising Donation 363

Association TV

FEBRUARY 23, 2021

Enter - virtual events… or in its most foundational form, a single or series of livestreams with interactive digital tools integrated for audience participation. Right or wrong – my guess is, “How do I engage with my members if we can’t meet in per.

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Virtual Foundation Associations Audience 284

Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. Digital sponsor exposure provides a level of professionalism that other forms of exposure simply can’t match. 4) Premium, Professional Exposure Above all, you want to make your tournament’s sponsors look good.

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Sponsor Tech Social Media ROI 291

Engadget

MARCH 25, 2025

The software company Roxio purchased the platform in 2002 and relaunched it as a legitimate e-commerce venture that sold digital music files. It only took a couple of years for mounting legal battles to catch up to the platform and it declared bankruptcy in 2001. However, that was just the beginning.

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Music Artist Virtual Environment 124

Bloomerang

MAY 22, 2024

For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.

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Storytelling Digital Donation Audience 105

Bloomerang

APRIL 18, 2025

Strategic and well-thought out print and digital marketing can make an initial connection with a potential donor, strengthen an existing relationship, or inspire an important stakeholder to take action. Understand your mission and audience The first step is to know your WHY, that is, your mission.

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Action Design Marketing Audience 94

Nonprofit Tech for Good

NOVEMBER 13, 2023

Sponsored by GalaBid – a digital fundraising platform that helps thousands of nonprofits raise funds through live and online silent auctions, digital raffles, and donations. With a comprehensive fundraising platform , organizations can manage and run an exciting digital auction. Want to see for yourself?

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Tips Online Management Help 302

Association TV

APRIL 20, 2022

Digital engagement is the direct line into your audience’s unfiltered and unbiased opinion. Because this helps you understand what your audience loves about you, and what they don’t like so much. Why measure engagement in 2022? Okay, so why would you want an unfiltered and unbiased opinion?

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Measure Audience Digital Help 257

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Communication Fundraising Audience Donor 323

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. 2) Identify your target audience. For your copy, consider which appeals have worked best in other digital channels.

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Facebook Fundraising ROI Metrics 263

Nonprofit Tech for Good

NOVEMBER 7, 2020

Through working at Feeding America, the nation’s largest domestic hunger-relief organization, and Opportunity International, one of the first nonprofits focused on providing banking services in developing countries, she’s developed the skills to write for a variety of audiences and channels.

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Channel Story Sierra Leone Digital 253

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

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Audience Effective Tips Database 111

Nonprofit Tech for Good

JANUARY 3, 2021

Elliot Olson , Lead Web Strategist at Studio Anansi — website designs and digital strategies to empower mission-driven organizations and drive real results. Your website is your nonprofit’s digital home. Place CTAs strategically to engage your audience and fulfill each page’s goal. Each page on your website should have a job.

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sgEngage

DECEMBER 19, 2024

Partnering with a nonprofit design agency can help elevate your digital presence, but before you jump in, lets explore a few key stepsand why that online investment is worth every penny. Your Website Is More Than a Digital BrochureIts Your Storyteller In many ways, your website isnt just an online brochure; its the narrator of your mission.

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Websites Design Collaboration Nonprofit 96

Nonprofit Tech for Good

DECEMBER 13, 2020

By Beth Singer , Principal at Beth Singer Design, LLC – a design firm that specializes in creating digital slide decks with editorial clarity and design that enable nonprofits to connect with audiences and move them from interest to action. Be succinct: The less you have on a slide, the more your audience will remember.

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Design Tips Online Slides 291

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. And then it will start showing that audience your ads.

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Charity Facebook Test Profit 332

Allegiance Group

NOVEMBER 7, 2024

Now is the perfect time to ensure your digital campaigns and websites comply with accessibility standards. With end-of-the-year appeals being developed and sent out before you know it, you’ll want to ensure that every piece is fully optimized for its target audience. Let’s dig in. What Do We Mean by “Accessibility”?

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Accessibility Campaign Digital Websites 52