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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Even though you may be reaching out to the same supporters, your segments may look very different based on what you’re trying to accomplish.

Audience 111
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How to acquire and engage new advocacy audiences

EveryAction

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they? Where are they?

Advocacy 177
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Are We There Yet? Piloting An Audience-First Donor Journey

The NonProfit Times

The planning can be the difference between a family vacation you merely survive and one where you thrive, building memories for a lifetime. Mapping an audience journey can be just like that vacation plan, paying off at every stage of the constituent life cycle. There are differences between a funnel and a journey.

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Making Mid-Level Donors Your Target Audience

The NonProfit Times

The description of a mid-level donor is different for every organization. It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Next is audiences.

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Active Users vs. Sessions vs Engaged Sessions in GA4: What’s the difference?

Whole Whale

To make the most of its insights, it’s essential to understand the terminology, particularly the difference between active users, users, sessions, and engaged sessions. If someone visits your site multiple times using the same device or browser, they are still counted as one user.

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5 Ways to Ensure Your Social Media Content Works in Time for Giving Tuesday

Nonprofit Tech for Good

However, not all social media content can grab your audience’s attention this effectively, especially with all the changes happening in the social media world. Be strategic with your platforms If you’re only on one or two social media platforms, you may be missing out on audiences who would love to support your organization.

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Design Series: Understanding Audience Needs

Forum One

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.