Get Fully Funded

JUNE 25, 2023

Your success is found in the strength of your nonprofit storytelling. You’ve probably heard this already – that storytelling is important. What do we mean by storytelling? Nonprofit storytelling lets donors and volunteers know that they are making an impact and making life better for real people.

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Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives.

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DNL OmniMedia

AUGUST 25, 2021

That’s where nonprofit storytelling comes into play. That’s why we’ve created this comprehensive guide to nonprofit storytelling, in which you’ll explore the following points: The Importance of Storytelling for Nonprofits. 7 Tips for Effective Storytelling for Nonprofits Using Digital Marketing. Let’s get started.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% YELLOW: Emotional Storytelling Emotional appeals were crucial for tapping donor heartstrings. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. Your audience can’t give if they don’t first see your ask.

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sgEngage

NOVEMBER 30, 2022

No matter the details of your story, you can leverage that sense of empathy to solicit a response from your audience. In fact, storytelling encompasses blog writing, advertising, and stewardship efforts. There are several ways to hone your storytelling craft. Seek inspiration from real storytellers.

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TechImpact

OCTOBER 6, 2014

Google Analytics alone has 9 different categories, with 46 subsections listed underneath them. The easiest way to tell if your content is resonating with your audience is by tracking the number of clicks it’s getting. More clicks = more relevant to your audience. That’s a lot of data. But do your followers mirror that thought?

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Kindful

SEPTEMBER 10, 2021

Whether you’re planning an advocacy or fundraising campaign, using a storytelling framework to create your calls to action can help you make emotional connections with your audience and ultimately move them to act. This storytelling framework asks you to answer three basic questions: Story of Self: Why have you been called to serve?

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sgEngage

DECEMBER 19, 2024

Your Website Is More Than a Digital BrochureIts Your Storyteller In many ways, your website isnt just an online brochure; its the narrator of your mission. Know Your Target Audience(s) Your supporters arent a monolith. Consider their different needs: Audience Segments : Identify whos who and what each group wants from your site.

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If you have an engaged audience on Instagram, encouraging them to donate at year-end by promoting specific posts can get real results. 5) Raise money using Facebook Live.

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Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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CauseVox

NOVEMBER 26, 2023

Whether you’re striving to make a difference in your community, protect the environment, or provide a lifeline to those in need, your storytelling ability can mean the difference between a thriving and well-funded program and one that falls flat. The Power of Storytelling in Fundraising Humans are meaning-making creatures.

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Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. Read on to learn how the World Food Program USA, Partners in Health, and The Mission Continues have customized one story for different platforms so they can reach more people with their impactful work. The page includes several storytelling graphics.

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The Storytelling Non-profit

APRIL 18, 2022

In this article, we’re going to re-visit the importance of conflict in non-profit stories and discuss how to frame your conflict so that it’s motivating to your audience. Causes and Stories with No Conflict There are a variety of different stories you can tell about your non-profit. appeared first on The Storytelling Non-Profit.

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sgEngage

DECEMBER 5, 2024

Once you’ve established a solid fundraising foundation, you can start exploring other avenues, such as peer-to-peer fundraising or crowdfunding to reach a broader audience. These tools help you track donor interactions, segment your audience, and tailor your communications to maximize engagement.

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Pamela Grow

AUGUST 14, 2024

However, navigating storytelling that balances between transparency and respect for privacy can be daunting. These steps have been synthesized from the 2023 Ethical Storytelling Report , which includes the perspectives of 20+ storytelling experts and boots-on-the-ground nonprofit professionals. Use Content Warnings Judiciously.

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Bloomerang

JUNE 2, 2021

In Parts 1 and 2 of this blog series, we discussed identifying your objectives and discussed how to better understand your audience. Your organization or brand may have a slightly different approach than that of another organization—but it’s important your audience learns what to expect from you. Stories are relatable.

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CauseVox

DECEMBER 5, 2024

Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. Segment Your Donors It’s not always advisable to take a “one-size-fits-all” approach to fundraising because your supporters have different income levels, motives for giving, interests, and intended engagement levels.

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Greater Giving

JUNE 19, 2023

An effective case for support is a must-have for any organization that relies on donations to get its work done and make a difference in its community. Your case underpins all of your messaging and is a tool that can be actively used to engage different audiences and motivate action in support of your mission.

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Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. By Julia Campbell .

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Nonprofit Tech for Good

NOVEMBER 11, 2022

This message is going to be different from any other advertising or marketing message as PSAs have stipulations. . You also need to talk to everyone, not a specific audience. By creating an informative message that appeals to the general public, you can promote your mission and incite change. Step 1: Create the message.

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sgEngage

DECEMBER 13, 2023

As the coach of a youth sports team or the leader of a school-affiliated academic bowl team, you know that there are some aspects of team fundraising that make it different—and often more challenging—than other types of fundraising. Here are a few of the different types of supporters your team might have: Parents and family members.

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Difference Team Fundraising Donation 101

sgEngage

JULY 20, 2023

You’ve done your due diligence and you know they are making a real difference. Here are five ways to prove impact through storytelling—and how you, the grantmaker, can help. It is important to note that not all people are natural-born storytellers. Their staff members are intelligent and engaging. Their volunteers are energized.

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Bloomerang

APRIL 27, 2021

Your Who : Your Audience. It’s important to note that one of the best forms of messaging is through storytelling. Chances are good your audience members are not hanging out on all of your available platforms, so it is likely you will be reaching fresh eyes each time. Which brings us to the next factor, the audience.

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Bloomerang

FEBRUARY 27, 2025

They bring energy, fresh ideas, and an eagerness to make a difference. Organizing hands-on volunteering events like community clean-ups, food drives, or shelter support days offers students the opportunity to make an immediate difference while connecting to the nonprofits mission. Students are bursting with potential.

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CauseVox

JUNE 5, 2023

We’ve all been there: staring at a blank screen, desperately trying to create captivating social media fundraising content that resonates with our audience, while keeping up with the latest algorithms and trends. The Importance of Storytelling It’s no secret that a great story can generate movers and shakers.

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . It helps solidify your nonprofit brand and build rapport with your audience.

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CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter?

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Greater Giving

OCTOBER 31, 2023

Nonprofit storytelling remains a timeless and powerful tool for connecting with potential donors. The Power of Nonprofit Storytelling In a world inundated with information, your nonprofit’s story is what sets you apart. Know Your Audience Before penning down your story, it’s imperative to understand your audience.

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The Fundraising Authority

NOVEMBER 1, 2022

You’ve heard that the power of storytelling is essential when it comes to educating people about your cause and converting people into supporters. Our audience is no longer taking our word for it. Uncover the Benefits of Maps for Nonprofit Fundraising. They see it and make the connections for themselves.

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Nonprofit Tech for Good

DECEMBER 3, 2020

Posts on Sunday perform slightly better, but with organic reach at an all-time low, it makes little difference which day your nonprofit posts on Facebook. Then, target a global, open audience. For Nonprofit Tech for Good, the average cost for one engagement in an engagement ad with a global audience is $.005.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage. Local businesses that pitch in to make a difference.

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Bloomerang

NOVEMBER 28, 2023

The answer lies in the power of storytelling. Pattern recognition: A storytelling superpower Our brains are wired to recognize patterns. Amplify impact through storytelling Storytelling in fundraising isn’t just about what you tell; it’s about how you tell it. Understand your audience Your event is a story.

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Allegiance Group

NOVEMBER 12, 2024

How are you using my gift to make a difference?” “You But by combining technology with storytelling, the organization can draw a clear line to the people their donors are helping. Interactive and immersive experiences are another growing way to utilize technology in storytelling. “Where does my donation go?” “How

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DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Increased involvement in other areas of operation: Giving a monetary gift isn’t the only way your supporters can make a difference for your mission. There are more than 1.8

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Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Develop a strategy for data storytelling. Know your audience. Understand your capacity. Commit to a schedule.

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Neon CRM

NOVEMBER 30, 2023

Storytelling for nonprofits is an avenue to connect with donors and help them relate to your work. Ethical storytelling for nonprofits produces stories that not only help nonprofits share their work and inspire donors but also honor the dignity of those the story is about. What is Nonprofit Storytelling? Stories are powerful.

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Storytelling Nonprofit Guide Social Media 52

Allegiance Group

MARCH 17, 2025

Imagine the impact your nonprofit could have if audiences better recalled its stories and messages or made better use of your organizations tools and services. Towards a Solution: User Research To understand how the Scorecard could better resonate with users, AARP took a step familiar to the best content creators: audience research.

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