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5 Email Personalization Strategies for Nonprofits

Nonprofit Tech for Good

A recent Abila study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing. Yes, personalization requires data. It’s not a magic bean.

Personal 327
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Audience Segmentation Tips for Your Peer-to-Peer Fundraising Emails

NonProfit PRO

Segmentation is about talking to different audiences in different ways, depending on who they are and how they might be interested in your cause. Email communications are most effective when you personalize the message, information and asks based on what you know about the audience.

Audience 278
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5 Ways to Build a Digital Community that will Transform Your Nonprofit

Nonprofit Tech for Good

Advocates may not always be able to give in-person time or money, but they help spread awareness and strengthen the cause through their online engagements. Nonprofits can create a welcome message template and personalize it for each new follower, creating a positive first impression. Welcome new followers. Host live events.

Digital 319
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Virtual Fundraising: 5 Tips for Moving In-Person Auctions Online

Nonprofit Tech for Good

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . Once you’ve selected your donor destination site of choice, create a foolproof communication plan to reach your desired audience. 3) Polish your communication plan. .

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The platform, however, is different than Facebook or Twitter. Instagram offers two account types — business and personal profiles. When creating an account for your nonprofit, you should choose a business profile over a personal one.

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How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

Nonprofit Tech for Good

With in-person events postponed for the foreseeable future, digital opportunities own the stage. . When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. Are you ready to innovate? .

Raise 331
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The Power of Personalized Member Engagement: Why It’s Critical for Associations 

.orgSource

Members are looking for more than just membershipthey want personalized experiences that reflect their individual needs, interests, and goals. The key to unlocking this is personalized member engagementa strategy that can strengthen relationships, increase retention, and drive growth.