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How to acquire and engage new advocacy audiences

EveryAction

From our friends at Media Cause If you are an organization that does advocacy—particularly if you’re wondering how to grow your supporter base and build more people power to achieve your purpose—then this is the blog for you. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they?

Advocacy 177
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The difference between communications strategies and communications plans

Charity Village

to reach their target audiences, raise brand awareness and visibility and meet other business goals and objectives. Developing and executing communications is how we connect with people and make meaningful associations between brands, our experiences and ideas. Every nonprofit uses communications (e.g., content, plan, strategy etc.)

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Are We There Yet? Piloting An Audience-First Donor Journey

The NonProfit Times

The planning can be the difference between a family vacation you merely survive and one where you thrive, building memories for a lifetime. Mapping an audience journey can be just like that vacation plan, paying off at every stage of the constituent life cycle. There are differences between a funnel and a journey.

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Design Series: Understanding Audience Needs

Forum One

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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5 Ways to Build a Digital Community that will Transform Your Nonprofit

Nonprofit Tech for Good

Digital communities allow nonprofits to reach more people, amplify their message, and increase their overall impact. Ideally, dedicating 15 minutes each weekday to engagement can make a significant difference in building a supportive online community. Audiences want to see the real, unpolished side of the organization.

Digital 318
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How Documentaries Engage Entirely New Audiences For Maximum Impact

Association TV

Audiences wanted to get informed on current events. Over 73 percent of all Netflix subscribers are watching documentaries — that’s nearly 70 million people on just a single platform. It’s a hard, honest look at the circumstances that lead up to Tilikum's involvement in the deaths of three people. But millions of people didn’t.

Audience 156
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How Documentaries Engage Entirely New Audiences For Maximum Impact

Association TV

Audiences wanted to get informed on current events. Over 73 percent of all Netflix subscribers are watching documentaries — that’s nearly 70 million people on just a single platform. It’s a hard, honest look at the circumstances that lead up to Tilikum's involvement in the deaths of three people. But millions of people didn’t.

Audience 156