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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Chances are, your nonprofit offers many different services, covers several different sub-causes, or runs various projects at once.

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How to acquire and engage new advocacy audiences

EveryAction

From our friends at Media Cause If you are an organization that does advocacy—particularly if you’re wondering how to grow your supporter base and build more people power to achieve your purpose—then this is the blog for you. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they?

Advocacy 177
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4 Ways to Get to Know Your Audience

NonProfit PRO

As your organization prepares for the year-end, it's important to remember that your constituents may have different priorities now. Here are some tools you can use to assess your current donor database.

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Are We There Yet? Piloting An Audience-First Donor Journey

The NonProfit Times

The planning can be the difference between a family vacation you merely survive and one where you thrive, building memories for a lifetime. Mapping an audience journey can be just like that vacation plan, paying off at every stage of the constituent life cycle. There are differences between a funnel and a journey.

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Making Mid-Level Donors Your Target Audience

The NonProfit Times

The description of a mid-level donor is different for every organization. It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Next is audiences.

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Five Digital Trends and Strategies to Help Museums and Cultural Organizations Reach Audiences Today

Forum One

Museums and cultural organizations, like the family of Smithsonian institutions and others we’re fortunate to work with at Forum One, have a wealth of opportunities when it comes to digital engagement. In between all-consuming site reboots, omnichannel campaigns can refresh digital experiences and draw in new audiences.

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Active Users vs. Sessions vs Engaged Sessions in GA4: What’s the difference?

Whole Whale

To make the most of its insights, it’s essential to understand the terminology, particularly the difference between active users, users, sessions, and engaged sessions. This means that the difference in session count between UA and GA4 can vary depending on factors like session timeout and campaign timeout settings.

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