Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The platform, however, is different than Facebook or Twitter. These posts provide both an emotional connection for the audience and a material demonstration of the impact the nonprofit’s work is having. Work With Influencers.

Fundraising 331

Fundraising Nonprofit Influence San Diego 331

sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience.

Digital 116

Digital Impact Practice Report 116

Candid

OCTOBER 24, 2024

It’s ironic: Despite having many more ways to communicate with their constituencies today—through social media, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. But among the first audiences they need to get to know are nonprofit news editors.

Media 115

Media Nonprofit Interview News 115

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 292

Communication Fundraising Audience Donor 292

Nonprofit Tech for Good

FEBRUARY 28, 2021

It can be tough to know how to move forward since your donors have different communication goals than your nonprofit. The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications.

Social Media 312

Social Media Donor Media Social 312

Charity Village

SEPTEMBER 26, 2024

to reach their target audiences, raise brand awareness and visibility and meet other business goals and objectives. In short, communications are vital to the health of every […] The post The difference between communications strategies and communications plans appeared first on CharityVillage. content, plan, strategy etc.)

Communication 105

Communication Difference Strategy Awareness 105

The MatrixFiles

JANUARY 22, 2025

Associations Are Experimenting with New and Different Membership Models Experiment with subscription-based or incremental pricing. Associations are Refining Their Value Proposition, Especially to Different Audiences Highlight exclusive benefits like certifications, networking, and education.

Associations 147

Associations Demographics Trend Professional 147

Nonprofit Tech for Good

JANUARY 10, 2022

Organizations use their Google Grants in a number of different ways. For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience.

Grant 341

Grant Google Nonprofit Guide 341

sgEngage

NOVEMBER 13, 2024

Cross-posting to multiple platforms, like Facebook, LinkedIn, Instagram, and X, can help you reach different segments of your audience, and this audience can be further targeted through paid social campaigns that attract new donors and drive traffic to your website.

Digital 111

Digital Impact Report Marketing 111

The NonProfit Times

NOVEMBER 21, 2024

It’s time to embrace a paradigm shift toward audience-first fundraising. You need to reframe your thinking in three critical areas to get there: budgeting, creative and reporting. 3 key areas for reframing Budgeting: Prioritize audience needs. The future of fundraising lies in prioritizing audiences instead of channels.

Fundraising 75

Fundraising Channel Audience Donor 75

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads offer you lots of different objectives for your campaigns, such as reach, video views, engagement or conversions, and they’re even more sophisticated than you might think. . If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . Get a budget of $500.

Charity 331

Charity Facebook Test Profit 331

NonProfit PRO

SEPTEMBER 20, 2023

AuctionGPT gives charities with limited resources access to the same type of technology as larger nonprofits, making it easier for them to promote their causes to a wider audience and make a meaningful difference.

Nonprofit 246

Nonprofit Charity Audience Mobile 246

Greater Giving

OCTOBER 15, 2024

One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget. Happy fundraising!

Tips 103

Tips Nonprofit Sponsor Audience 103

Nonprofit Tech for Good

MAY 22, 2020

You can use multiple devices to stream to multiple platforms, but you will need one dedicated device (computer, tablet, or phone) for each different platform. With this option, the presenters will need to look directly at the different devices throughout the presentation to have “eye contact” with the audience.

Virtual 328

Virtual Fundraising Tech Broadcast 328

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

Content 294

Content Create Audience Video 294

Nonprofit Tech for Good

MAY 8, 2023

The rules for opting in are different for nonprofits. This is why reiterating your message across several different communication channels is important. There’s a lot to learn from them about text marketing. You can even use outbound messages to solicit donations from your supporters. You can read all about it here.

Lesson 303

Lesson Marketing Nonprofit Mobile 303

Nonprofit Tech for Good

JANUARY 3, 2021

Place CTAs strategically to engage your audience and fulfill each page’s goal. In contrast, fast load times lead to better online experiences and build audience trust. To best engage mobile visitors, your site should adapt to different screen sizes via responsive design. Each page on your website should have a job.

Websites 350

Websites Nonprofit Plugin Search 350

Nonprofit Tech for Good

OCTOBER 12, 2023

However, not all social media content can grab your audience’s attention this effectively, especially with all the changes happening in the social media world. Be strategic with your platforms If you’re only on one or two social media platforms, you may be missing out on audiences who would love to support your organization.

Social Media 328

Social Media Content Media Social 328

Nonprofit Tech for Good

MARCH 4, 2023

2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve. Then do some research on each social media platform to see where your different audiences are engaging. First ask yourself, what demographics do these stakeholders fall into?

Social Media 330

Social Media Media Social Nonprofit 330

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience.

Grant 102

Grant Impact Google Nonprofit 102

Whole Whale

OCTOBER 2, 2024

To make the most of its insights, it’s essential to understand the terminology, particularly the difference between active users, users, sessions, and engaged sessions. This means that the difference in session count between UA and GA4 can vary depending on factors like session timeout and campaign timeout settings.

Active 98

Active Activism Activities Difference 98

Nonprofit Tech for Good

JUNE 16, 2024

It’s a great model for smaller nonprofits looking to forge stronger connections with their audience and drive meaningful change in their communities. People want to know how their contributions will make a difference and how they will personally benefit from their investment. This can lead to disengagement and decreased support.

Nonprofit 297

Nonprofit Problem Consultant Volunteer 297

Nonprofit Tech for Good

MAY 13, 2022

It’s important to understand your traffic sources so you can attribute revenue to different ways you’re trying to find more donors. Investigate how well your audiences perform. Are your conversion rates different for different audiences? It’s a subtle, but important difference. What are UTM s?

Donor 282

Donor Campaign Nonprofit Facebook 282

Candid

FEBRUARY 4, 2025

Motivations for engagement vary by generation Understanding how different generations behave in social spaces is key to building connections and driving meaningful outcomes for nonprofit missions. Yet, there are generational differences. Remember, impact creators dont need millions of followers to make a difference.

Generation 95

Generation Share Social Nonprofit 95

Nonprofit Tech for Good

MARCH 26, 2020

In any case, the livestream is usually an integral component, and it ensures that an organization reaches the broadest possible audience of potential donors. Like GuardianCon, GDQ attracts a substantial audience by providing entertaining livestreams. If you want your nonprofit to run one, there are a few different ways to start.

Donation 294

Donation Fundraising Game Raise 294

Association Analytics

APRIL 4, 2022

Identify characteristics of the people who attended virtual events in high numbers and determine how they are different or the same from those who attended in-person. Establishing a virtual conference with content different from your in-person event. You can still generate revenue but the audience doesn’t pay to attend.

Virtual 321

Virtual Hosting Associations Analytics 321

Association TV

NOVEMBER 16, 2021

There are tons of different instances of microcopy on any given site, like: Form elements including input fields, placeholder text and buttons. You want current and potential members to visit your website and sign up for memberships, subscribe to your newsletter, look at your different pages and watch your videos.

Associations 295

Associations Search Contact Audience 295

Nimble AMS

DECEMBER 18, 2024

When determining the right timing to offer your associations pricing discounts, its crucial to understand your audiences buying behavior. 5 types of discount strategies Just like associations work differently to meet their members needs, pricing discounts offer unique approaches to drive revenue to your organization.

Associations 102

Associations Adopt Registration Tips 102

Nonprofit Tech for Good

MAY 4, 2022

Choose people that have different understandings and relationships with your (new) organization and whose influence with their peer group is notable. What might your target audience get confused about when they think of your organization? Objective comments take into account the audience point of view and desired outcomes.

Tools 279

Tools Effective Nonprofit Evaluation 279

Nonprofit Tech for Good

FEBRUARY 11, 2022

Here are the different types of popups: Entry pop: the pop-up appears when a user first lands on a page, after a time delay. Think about the different “hooks” you can use to compel a user to sign up. You can also use tools such as Zapier to send audience data from place to place. Test out the options.

Websites 301

Websites Work Nonprofit email 301

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Team up with local tv, radio, and print media partners, popular blogs, and social media influencers that reach and represent your target audiences.

Fundraising 326

Fundraising Tips Management Nonprofit 326

Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Short videos . compelling infographics.

Donor 298

Donor Donation Campaign Stats 298

Nonprofit Tech for Good

NOVEMBER 3, 2023

It’s in the form of tags, lists, audience segmentation, etc. 3) Location This is a great way to show your audience that you’re active in their local communities. The most common way to do this is to use the scheduling feature to send the same type of email at different times of day and different days of the week.

email 328

email Personal Strategy Nonprofit 328

Forum One

OCTOBER 1, 2024

For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. In between all-consuming site reboots, omnichannel campaigns can refresh digital experiences and draw in new audiences. Consider all the ways that museums engage online.

Museum 93

Museum Culture Audience Digital 93

Bloomerang

NOVEMBER 22, 2024

How will it make a difference? A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. Why is their support needed now?

Problem 117

Problem Fundraising Mail Gift 117

The NonProfit Times

DECEMBER 10, 2024

Its time to embrace a paradigm shift toward audience-first fundraising. Budgeting: Prioritize audience needs. Rather than allocating budgets by channel, focus on the specific needs of different audience segments. Consider tailoring your approach based on audience behaviors, attributes, and insights.

Fundraising 59

Fundraising Channel Audience Donor 59

CauseVox

DECEMBER 5, 2024

Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. Segment Your Donors It’s not always advisable to take a “one-size-fits-all” approach to fundraising because your supporters have different income levels, motives for giving, interests, and intended engagement levels.

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Campaign Giving Strategy Donor 100