Defining Impact Beyond Attendance Numbers at the MCA Denver
Museum 2.0
DECEMBER 5, 2012
I was visiting with Adam Lerner, Director and Chief Animator of the Museum of Contemporary Art Denver. The MCA Denver has had a big impact on the art world with its fresh approach to programming, and it is located in a large city with a vibrant art scene. So I was surprised to hear its annual attendance is about 50,000. It sounds wild.
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