sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience.

Digital 116

Digital Impact Practice Report 116

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Organic reach on Facebook declines year on year, but there are still so many charities spending valuable time every week trying to make it work. And then it will start showing that audience your ads.

Charity 332

Charity Facebook Test Profit 332

Fast Company Tech

MARCH 25, 2025

Maher also reveals NPRs strategy for reengaging with their audience, how the organization can better frame its identity as an outlet for all Americans, and more. When you joined NPR last year, the organization faced plenty of business challenges: audience engagement, business model. I heard Glass used to work at NPR.

Public 117

Public Broadcast Local Audience 117

Greater Giving

OCTOBER 15, 2024

One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget. Happy fundraising!

Tips 103

Tips Nonprofit Sponsor Audience 103

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 312

Digital Strategy Create Guide 312

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 257

Online Nonprofit Hunger WordPress 257

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Artificial intelligence is simplifying the nonprofit slog work that ties up enormous banks of time and resources. Please cite sources.”

Campaign 260

Campaign Giving Nonprofit Google 260

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

Avatar 114

Avatar Audience Communication Create 114

Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

Tips 294

Tips Online Management Help 294

The MatrixFiles

MARCH 25, 2024

Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? Can you look at previous purchasers, create demographic profiles and market to others like them? Once you have some answers, work with your team and/or digital partner to make your customer journeys better. Hard to know. Keep tweaking.

Generation 264

Generation Registration Associations Track 264

TechImpact

JULY 10, 2014

Your website’s content needs to be up to date, engaging, shareable, and relatable to the target audience you’re looking to attract. Well, that all depends on who your target audience is. Stories from the people you serve: Content of this variety will come from the individuals, populations, or demographics your nonprofit is serving.

Websites 216

Websites Generation Nonprofit Press 216

CauseVox

DECEMBER 5, 2024

In fact, a community needs organizations working together to ensure a healthy support system for all. You may find that it’s in your best interest to work together on a year-end fundraising campaign. Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources.

Campaign 105

Campaign Giving Strategy Donor 105

TechImpact

OCTOBER 30, 2014

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. Almost every nonprofit’s mission is involved with helping a specific person, type of people, or demographic somewhere in the world. These people your nonprofit is working to provide help to are people with stories.

Storytelling 245

Storytelling Brain Story Nonprofit 245

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. , Test both!

Marketing 238

Marketing Fundraising Nonprofit Social Media 238

sgEngage

NOVEMBER 27, 2024

Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. Connection with Younger Audiences Millennials and Gen Z are highly receptive to digital giving and are more likely to engage with causes they see online.

Online 98

Online Support Fundraising Digital 98

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 98

Social Media Media Tips Social 98

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Audience 88

Audience Test Research Survey 88

Greater Giving

JULY 5, 2024

Which Event Formats Work Best? Tips for How to Choose To maximize attendance and engagement at your next nonprofit event, you need to choose the best event format for your audience. Assemble your event planning team and ask yourselves the following questions: What common demographic characteristics do potential attendees have?

Work 98

Work Virtual Poll Audience 98

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. You can gather some data (especially demographic data) from other analytics.

Donor 102

Donor Audience Social Media Survey 102

Nonprofit Tech for Good

JULY 10, 2019

It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. 2) Think of your audience – who do you really want to target? A good way to improve your social media fundraising success is to be clear on your target audience. 3) Pick the right platforms.

Fundraising 280

Fundraising Social Social Media Channel 280

Association Analytics

OCTOBER 7, 2024

” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. This content personalization and curation is vital to associations, as members look more and more for the information that matters to them with having to work for it. So keep an eye on that.

Content 169

Content Strategy Marketing Data 169

Association Analytics

MARCH 1, 2023

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

Associations 320

Associations Survey Data Product 320

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. Make Content Work Harder One piece of content can become a sales funnel. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences. My goal with WorkerBee.TV

Video 221

Video Communication Strategy Create 221

Fast Company Tech

MARCH 18, 2025

In 2009, when I worked at Gaps newly formed digital division, the finance team set benchmarks for success in e-commerce. Now, in 2025, the impact of AIs rapid advancement and employee skills gaps due to demographic shifts have put HR leaders front and center once again to drive workforce transformation for their businesses.

ROI 84

ROI Channel Measure Results 84

Nonprofit Tech for Good

DECEMBER 6, 2018

She also works part time as Head of Digital for Barnardos Ireland and does freelance consulting. . Over a 12 month period for one charity I work with,13% of all goals were driven by Google Ads (noted here as Paid Search); over four times as many as by social media. . 1) You can get $10k per month in free advertising from Google.

Grant 274

Grant Profit Google Adwords 274

Mashable Tech

FEBRUARY 23, 2025

Mancini: For those who aren’t familiar, Black Girls Code is an organization that works to inspire, educate, and launch the next generation of technologists by equipping them with the skills and confidence to lead in a field where they’ve historically been underrepresented.

Tech 114

Tech Job Skills Industry 114

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

Grant 336

Grant Google Guide Websites 336

.orgSource

JUNE 24, 2024

Being identified as the best in anything from soccer to sales requires commitment and hard work. But if those offerings aren’t enticing your audience, then you’re not delivering value. Build a positive culture that includes a spectrum of skills, value diversity, equity, and inclusion in thought and demographics.

Associations 221

Associations Professional Leadership Skills 221

Bloomerang

DECEMBER 6, 2021

Good communication is the key to being an effective fundraiser, building strong relationships, leading well, and serving the people you’re working to help. And one way I’ve found to be a good communicator is to work on your storytelling abilities. . Assessing your audience: Figuring out who you’re talking to . I have good news!

Storytelling 131

Storytelling Strategy Develop Help 131

sgEngage

NOVEMBER 7, 2023

In the face of inflationary pressure and constrained budgets largely out of your control, focus on what you can control and ask yourself how you can work smarter. Know your target demographic. Before any appeal, ask yourself: What is your target demographic? It is expressed as a numerical value from 0 to 1,000. Male or female?

Rate 119

Rate Data Demographics Mail 119

Nonprofit Tech for Good

DECEMBER 2, 2023

1) AI in fundraising Fundraisers’ opinions on using AI tools in their work vary. AI and fundraising automations can help fundraisers work smarter, not harder while simultaneously saving tons of time! Some of the hard work may already be done with pre-established relationships.

Trend 328

Trend Fundraising Donor Donation 328

Bloomerang

APRIL 10, 2025

Well cover the following topics: Volunteer recruitment FAQs 18+ creative and effective volunteer recruitment strategies Every nonprofit is unique, meaning volunteer recruitment strategies that work for some organizations arent always as effective for others. Develop your volunteer recruitment plan with a specific audience in mind.

Volunteer 59

Volunteer Ideas Skills Social Media 59

Nonprofit Tech for Good

NOVEMBER 20, 2021

For example, if you work at an animal shelter, ask local pet stores or boutiques for grooming gift certificates, dog and cat toys or pet sitting services. By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic.

Virtual 283

Virtual Personal Fundraising Tips 283

Nonprofit Tech for Good

APRIL 2, 2023

Does it seem like everyone you know is raving about a new tool that’s revolutionizing the way employees in all industries are doing their work? Doing this work for your fundraisers helps to grow your nonprofit’s reach and engage new potential donors through your existing fundraisers.

Tools 362

Tools Fundraising Donor Analytics 362

sgEngage

OCTOBER 15, 2024

By openly sharing their own experiences with giving and volunteering, they can amplify your organization’s message and reach broader audiences. We’re approaching a significant shift in donor demographics with Generation X entering their 60s and Baby Boomers turning 80. continues to grow increasingly racially diverse.

Action 105

Action Impact Report Social 105

Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Your Who : Your Audience. Potential locality.

Communication 134

Communication Nonprofit Social Media Storytelling 134

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Digital transformation provides the systems and analytics to move beyond demographics and discover behavior. Increase loyalty and engagement with thoughtfulness and concern.

Digital 221

Digital Life Data Skills 221