Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. So, how do we monetize this?

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Fund Raise Nonprofit Phase 331

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. Build a Content Strategy. Your Instagram strategy won’t get very far without high-quality content. Work With Influencers.

Fundraising 331

Fundraising Nonprofit Influence San Diego 331

TechImpact

JANUARY 27, 2014

Additionally, you need to make it a priority to not only populate your new blog with content, but with applicable content that will resonate with a certain demographic. Defining your target audience should be your first step. Put yourself in their shoes, and decide whether the content you’re putting on your blog is applicable.

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Tech Fundraising Strategy Nonprofit 218

Association Analytics

OCTOBER 7, 2024

During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? ” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. How do we curate that message?

Content 169

Content Strategy Marketing Data 169

Candid

JULY 9, 2024

nonprofits are engaging with demographic data about their staff, leadership, and board members—but what does quality demographic data look like? A study we recently conducted on behalf of Candid found that, in line with previous research , nonprofits are using demographic data to inform their work and sharing it.

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Demographics Data Issue Question 106

Greater Giving

OCTOBER 15, 2024

One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget. Happy fundraising!

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Tips Nonprofit Sponsor Audience 103

Nonprofit Tech for Good

MARCH 4, 2023

That’s why it’s imperative for your nonprofit organization to have a presence on these platforms: the right social media strategy will allow you to meet supporters where they are and make sure your organization is easy to access and interact with. 2) You can tailor social media to your audience.

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Social Media Media Social Nonprofit 333

Pamela Grow

DECEMBER 11, 2024

To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach. You can create targeted mailing lists based on giving history, demographics, and interests. Personalize for Maximum Impact.

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Mail Strategy Fundraising Nonprofit 59

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Any strong strategy starts with goal-setting. Demographics. Let’s get started! Define your segmentation goals.

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Audience Effective Tips Database 111

Nonprofit Tech for Good

OCTOBER 12, 2023

As you prepare for Giving Tuesday , look into what changes you need to make to your social media strategy to make sure your content is seen by potential donors. Be strategic with your platforms If you’re only on one or two social media platforms, you may be missing out on audiences who would love to support your organization.

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Social Media Content Media Social 328

Nonprofits Source

APRIL 1, 2025

Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. This guide will provide tips for how your organization can develop a robust data marketing strategy that allows you to reach your target audience and fulfill your mission without compromising supporter data privacy.

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Strategy Data Marketing Build 52

Nonprofit Tech for Good

MAY 8, 2019

For more insights on branding, messaging, strategy, print and web design, sign up to receive Bureau for Good’s once-monthly articles here. Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? How often do you revisit your nonprofit website with an eye to better engagement?

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Online Nonprofit Hunger WordPress 241

TechImpact

JULY 30, 2014

The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message.

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Analytics Statistics Google Nonprofit 223

Bloomerang

DECEMBER 6, 2021

The audience needs to hear the message but wants to consume the peanut butter, so to speak. . The things I’ll cover in this series—strategy, creativity, and logistics— are the building blocks for how to share quality stories that change minds, win hearts, and improve relationships. The strategy behind the stories you tell.

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Storytelling Strategy Develop Help 131

Association Analytics

MARCH 1, 2023

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

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Associations Survey Product Data 320

The Modern Nonprofit

MAY 4, 2021

Estimated Reading Time: 3 minutes Your Social Media Strategy: What You Need to Know. Looking to improve your strategy? Know Your Audience. Your posts need to cater to an identified audience, taking into account supporter demographics and their values, which should align with your organization’s mission.

Social Media 111

Social Media Media Strategy Social 111

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

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Strategy Marketing Guide Sponsor 119

The MatrixFiles

MARCH 25, 2024

So why isn’t your AMS part of YOUR association’s non-dues revenue strategy? Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? Can you look at previous purchasers, create demographic profiles and market to others like them? This is a mistake. confusing directions, bad login page).

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Generation Registration Associations Track 264

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

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Grant Google Nonprofit Guide 345

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement. Give your audience one thing to focus on.

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Campaign Giving Nonprofit Google 239

.orgSource

JUNE 24, 2024

Relying on outdated patterns of member engagement, employer-based dues payments, and annual meeting revenues is the opposite of a strategy for success. In fact, it’s not a strategy at all. But if those offerings aren’t enticing your audience, then you’re not delivering value. But here’s the difference. Yes, that’s a tall order.

Associations 221

Associations Professional Leadership Skills 221

TechImpact

JULY 10, 2014

Your website’s content needs to be up to date, engaging, shareable, and relatable to the target audience you’re looking to attract. Well, that all depends on who your target audience is. Stories from the people you serve: Content of this variety will come from the individuals, populations, or demographics your nonprofit is serving.

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Websites Generation Nonprofit Press 216

sgEngage

OCTOBER 15, 2024

By investing in training and resources, nonprofits can adopt data-driven strategies that enhance participation from givers and volunteers. By openly sharing their own experiences with giving and volunteering, they can amplify your organization’s message and reach broader audiences. continues to grow increasingly racially diverse.

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Action Impact Report Social 104

sgEngage

NOVEMBER 27, 2024

Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. Organizations can use this data to adjust their strategies in real-time, optimizing campaigns for better results. But don’t think that younger audiences are the only ones donating online!

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Online Support Fundraising Digital 98

Nonprofit Tech for Good

MAY 25, 2024

After all, the difference between a decent strategy and a great strategy could be the difference between failure and success. Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible.

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Marketing Fundraising Nonprofit Social Media 208

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

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Fundraising Practice Guide Campaign 238

CauseVox

OCTOBER 10, 2024

Luckily, there are a few strategies CauseVox has put together so that you can become a GivingTuesday social media master. And in order to tell stories effectively you need to understand who your audience is. These metrics can unveil which stories or content pieces resonate most with your audience.

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Social Media Media Tips Social 96

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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Audience Test Research Survey 88

Bloomerang

JULY 7, 2022

Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy. To do so, we recommend sharing the extensive research on the effectiveness of this fundraising strategy. Define your audience.

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Mail Retention Donor Practice 130

TechImpact

APRIL 28, 2014

We all know this is something that we need to do, but how effective are your current strategies? It is important when doing any social media campaign that your define a target audience. With over 1 billion users on Twitter and Facebook, you need to target a demographic to influence to start your campaign. During the even.

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Social Media Media Social Guide 201

Forum One

JANUARY 26, 2024

How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines? SEO strategies and approaches continue to shift and evolve year after year.

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International Strategy Nonprofit Search 104

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

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Donor Audience Social Media Survey 91

Whole Whale

AUGUST 20, 2024

of its global audience aged between 18 and 34, the platform has become a vital tool for nonprofits to engage with their audience, demonstrate impact, and even fundraise. From utilizing new features like Reels and donation stickers to optimizing your posting strategy, these tips will set you on the path to success.

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Impact Strategy Social Nonprofit 98

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Deliver creative and impactful solutions by evaluating the emotional impact of strategies. A service approach is a holdover from the analog era of engagement strategies.

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Digital Life Data Skills 221

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Bring Technology Up to Speed My first recommendation is, if your software puts walls between your team and your audience, begin opening doors. These are strategies that can help leaders use the power of the group to create memorable member experiences.

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Experiment Marketing Game Gartner 44

Neon CRM

JUNE 27, 2023

A nonprofit social media strategy helps make sure your efforts are effective in putting your organization’s mission out there and reaching the people you want to reach. Social media platforms offer a large audience and a way to connect with current and potential supporters online. Why Should Nonprofits Invest in Social Media?

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Social Media Strategy Media Create 87

sgEngage

NOVEMBER 7, 2023

Too many organizations employ a “one-size-fits-all” solicitation strategy. No matter what donor CRM or engagement platform you use, it should have at least basic segmentation capabilities that allow you to split your audience into a few different groups with varying solicitation frequency. Know your target demographic.

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Rate Data Demographics Mail 117