Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Almost every nonprofit organization can leverage its success stories to grow giving campaign contributions. The good news?

Campaign 236

Campaign Giving Nonprofit Google 236

TechImpact

JULY 10, 2014

Your website’s content needs to be up to date, engaging, shareable, and relatable to the target audience you’re looking to attract. Well, that all depends on who your target audience is. Stories from the people you serve: Content of this variety will come from the individuals, populations, or demographics your nonprofit is serving.

Websites 216

Websites Generation Nonprofit Press 216

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 94

Social Media Media Tips Social 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

Audience 107

Audience Analysis Nonprofit Facebook 107

Nonprofit Tech for Good

AUGUST 29, 2019

For most of these users, it’s Instagram Stories. . In just one year, the daily user count for Instagram Stories jumped from 400 million (June 2018) to 500 million. That means that more than half of Instagram’s 1 billion users look at and consume Instagram Stories – EVERY DAY! . Here are 6 ways. . Well, it depends!

Donation 279

Donation Money Raise Ideas 279

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

Avatar 116

Avatar Audience Communication Create 116

Nonprofit Tech for Good

MARCH 11, 2023

Your event website is the chance to tell your organization’s story and help people understand what the event is supporting. Sponsors also want to reach this particular audience of potential clients and customers, which you can leverage to sell sponsorships. 2) The right tools automate time-consuming tasks.

Fundraising 317

Fundraising Sponsor Registration Nonprofit 317

sgEngage

NOVEMBER 27, 2024

A single campaign, post, or story has the potential to go viral, bringing awareness to a cause or organization. Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. But don’t think that younger audiences are the only ones donating online!

Online 98

Online Support Fundraising Digital 98

Bloomerang

DECEMBER 6, 2021

Stories help embed a message into context and, often, entertainment. The message is the medication , and the story is the peanut butter. The audience needs to hear the message but wants to consume the peanut butter, so to speak. . In this post, I’ll focus on the strategy behind telling a compelling story. .

Storytelling 132

Storytelling Strategy Develop Help 132

Association Analytics

MARCH 1, 2023

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

Associations 320

Associations Survey Product Data 320

.orgSource

JULY 3, 2023

Giving your association’s stories their 15 minutes of fame has never been easier. I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences.

Video 221

Video Communication Strategy Create 221

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

Fundraising 235

Fundraising Practice Guide Campaign 235

See3

APRIL 9, 2024

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Push your organization to start telling new stories.

Audience 52

Audience Story Chapter Storytelling 52

CauseVox

DECEMBER 5, 2024

Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. It allows you to meet supporters where they already spend time, creating opportunities to share your nonprofit’s story in visually compelling ways. Here are our tips on promoting your matching gift to your audience.

Campaign 100

Campaign Giving Strategy Donor 100

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

Donor 88

Donor Audience Social Media Survey 88

Association Analytics

JANUARY 30, 2023

Key ways to segment your audience may be by demographic, length of membership or by behaviors such as engagement, certification activities and event attendance. Analytics tell the true story of your association, but remember that spreadsheets are not easy to consume.

Experiment 321

Experiment Create Retention Analytics 321

Mashable Tech

FEBRUARY 23, 2025

What happens when entire demographics are missing from rooms where these technologies are being funded, legislated, and created. Diverse teams are better equipped to create inclusive products and services that serve a broader audience. This highlights not just a tech industry issue but a broader societal challenge.

Tech 114

Tech Job Skills Industry 114

Bloomerang

APRIL 27, 2021

Your Who : Your Audience. Human brains engage, absorb, and remember stories better than any other form of communication available. . Human brains engage, absorb, and remember stories better than any other form of communication available. . Taking the time to craft powerful stories will go a long way in your communications.

Communication 134

Communication Nonprofit Social Media Storytelling 134

sgEngage

OCTOBER 15, 2024

By openly sharing their own experiences with giving and volunteering, they can amplify your organization’s message and reach broader audiences. Utilizing social media platforms, community events, and other channels to feature these stories. continues to grow increasingly racially diverse.

Action 103

Action Impact Report Social 103

The Modern Nonprofit

MAY 4, 2021

An effective social media presence is dependent on a well-thought-out strategy that involves knowing your target audience, maintaining a defined and positive voice across platforms, providing compelling content, and consistently engaging with and responding to followers and their feedback. Know Your Audience. billion users.

Social Media 111

Social Media Media Strategy Social 111

The Modern Nonprofit

MAY 23, 2023

Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about. Your messaging, tone, and even the platform you choose should cater to your audience’s preferences. And don’t forget to make your content easily shareable!

Social Media 126

Social Media Donation Media Fundraising 126

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Digital transformation provides the systems and analytics to move beyond demographics and discover behavior. Context is the color that makes facts a story.

Digital 221

Digital Life Data Skills 221

.orgSource

APRIL 8, 2024

Punks and Pinstripes is an executive network for two demographics. What hell looks like for your audience. When that story is the engine of everything you say about yourself, you’re not just promoting an association, you’re building a movement. The stories in Greg’s book revolve around courage.

Associations 251

Associations Alternative Conversation Group 251

.orgSource

JANUARY 9, 2023

The matrix is a diagram that helps the board outline its current characteristics, pinpoints gaps in demographics or talent, and identifies what skills are needed in the future. Enlist your marketing department to craft audience-specific messaging for maximum impact. Tell a Compelling Story. Celebrate Success.

Mentoring 221

Mentoring Director Associations Professional 221

Pamela Grow

DECEMBER 11, 2024

The messages you send are more than fundraising appeals ; theyre opportunities to nurture relationships, share your story, and inspire action. You can create targeted mailing lists based on giving history, demographics, and interests. Evoke emotion with stories. For example, segment your donors within your CRM.

Mail 59

Mail Strategy Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

But with recent changes to Facebook Pages and the newsfeed algorithm that now prevents parts of your audience from seeing everything you share, nonprofits big and small are turning to Facebook ads for as little as $1 per day to ensure eyeballs and engagement. 3. Determine your ideal audience. for your organization.

Facebook 133

Facebook Nonprofit Los Angeles San Francisco 133

See3

OCTOBER 30, 2015

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. How Make-A-Wish is Using Audience Personas .

Audience 40

Audience Story Chapter Hawaii 40

Eric Jacobsen Blog

OCTOBER 27, 2012

From Paul Smith's new book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool: Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

Story 49

Story Authoring Storytelling Ohio 49

Nonprofit Tech for Good

APRIL 2, 2023

This will create a great first draft, but it’s important to personalize the content by adding stories from your community or sharing updates on the progress made towards achieving your mission. 4) Prospect Research Tools The days of endlessly scouring the internet for information on potential donors are long gone.

Tools 359

Tools Fundraising Donor Analytics 359

Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Be clear on: Your target audience. What are their interests and demographics? Where does your target audience spend their time online? But as with any great storyteller, you’ll first need to know your audience.

Advocacy 130

Advocacy Campaign Tips Volunteer 130

Whole Whale

AUGUST 20, 2024

of its global audience aged between 18 and 34, the platform has become a vital tool for nonprofits to engage with their audience, demonstrate impact, and even fundraise. While tools like Linktree are popular, Instagram has introduced native link stickers and expanded options for linking content directly within Stories.

Impact 98

Impact Strategy Social Nonprofit 98

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area.

Giving 122

Giving Retention Fundraising Campaign 122

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. There are more than 1.8

Marketing 52

Marketing Guide Nonprofit Social Media 52

The Next Web

OCTOBER 5, 2013

If I tweeted stories only once, I would lose 75% of the traffic that I could get. The mistake with publishing as soon as we finish creating something new is that we’re not optimizing for our audience. Knowing what the right headline for which audience is is something we’ve explored before , yet there are lots of factors to consider.

Social Media 165

Social Media Media Social Metrics 165

ASU Lodestar Center

APRIL 10, 2017

At the plenary panel discussion, a woman from the audience, an arts teacher, asked, plaintively, “Why do we have to justify the arts in school? I think we have been telling the wrong story. Or more accurately, we have been telling the story wrong. Telling the wrong story. Math doesn’t have to be justified.

Evaluation 56

Evaluation Arts Story Impact 56

Eric Jacobsen Blog

NOVEMBER 12, 2014

CED also shares its motivation and customer stories via Facebook , Twitter and Instagram. Jake : We always had that goal on the board as a focal point and will continue to grow the customer base and audiences over the next year and more.

Advice 76

Advice Share Story Social Media 76

Qgiv

AUGUST 23, 2024

Fundraising is all about connecting with your audience with personal and relevant messages. Demographics like a donor’s age, education level, and occupation are the clearest places to start with donor segmentation. You can segment your audience and craft your next appeal to speak to each group’s motivations based on their responses.

Donor 100

Donor Tips Raise Culture 100