Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Almost every nonprofit organization can leverage its success stories to grow giving campaign contributions. The good news?

Campaign 226

Campaign Google Giving Nonprofit 226

Nonprofit Tech for Good

AUGUST 29, 2019

For most of these users, it’s Instagram Stories. . In just one year, the daily user count for Instagram Stories jumped from 400 million (June 2018) to 500 million. That means that more than half of Instagram’s 1 billion users look at and consume Instagram Stories – EVERY DAY! . Here are 6 ways. . Well, it depends!

Money 279

Money Raise Donation Ideas 279

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

Analysis 107

Analysis Audience Test China 107

Nonprofit Tech for Good

MARCH 11, 2023

Your event website is the chance to tell your organization’s story and help people understand what the event is supporting. Sponsors also want to reach this particular audience of potential clients and customers, which you can leverage to sell sponsorships. 2) The right tools automate time-consuming tasks.

Fundraising 308

Fundraising Sponsor Registration Platform 308

Association Analytics

MARCH 1, 2023

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

Associations 320

Associations Product Virtual Survey 320

.orgSource

JULY 3, 2023

Giving your association’s stories their 15 minutes of fame has never been easier. I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences.

Video 221

Video Communication Create Strategy 221

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

Practice 228

Practice Fundraising Guide Channel 228

Association Analytics

JANUARY 30, 2023

Key ways to segment your audience may be by demographic, length of membership or by behaviors such as engagement, certification activities and event attendance. Analytics tell the true story of your association, but remember that spreadsheets are not easy to consume.

Experiment 321

Experiment Create Aggregator Retention 321

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

Audience 85

Audience Donor Survey Social Media 85

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

Avatar 91

Avatar Audience Communication Create 91

Bloomerang

DECEMBER 6, 2021

Stories help embed a message into context and, often, entertainment. The message is the medication , and the story is the peanut butter. The audience needs to hear the message but wants to consume the peanut butter, so to speak. . In this post, I’ll focus on the strategy behind telling a compelling story. .

Storytelling 115

Storytelling Develop Strategy Help 115

See3

APRIL 9, 2024

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Push your organization to start telling new stories.

Audience 52

Audience Story Chapter Hawaii 52

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Digital transformation provides the systems and analytics to move beyond demographics and discover behavior. Context is the color that makes facts a story.

Life 221

Life Digital Data Skills 221

sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving. This will help build trust between your organization and your stakeholders, promoting donor retention.

Digital 110

Digital Report Practice Impact 110

Bloomerang

APRIL 27, 2021

Your Who : Your Audience. Human brains engage, absorb, and remember stories better than any other form of communication available. . Human brains engage, absorb, and remember stories better than any other form of communication available. . Taking the time to craft powerful stories will go a long way in your communications.

Communication 132

Communication Storytelling Indianapolis Nonprofit 132

.orgSource

APRIL 8, 2024

Punks and Pinstripes is an executive network for two demographics. What hell looks like for your audience. When that story is the engine of everything you say about yourself, you’re not just promoting an association, you’re building a movement. The stories in Greg’s book revolve around courage.

Associations 251

Associations Alternative Industry Articulate 251

The Modern Nonprofit

MAY 4, 2021

An effective social media presence is dependent on a well-thought-out strategy that involves knowing your target audience, maintaining a defined and positive voice across platforms, providing compelling content, and consistently engaging with and responding to followers and their feedback. Know Your Audience. billion users.

Social Media 111

Social Media Strategy Media Social 111

.orgSource

JANUARY 9, 2023

The matrix is a diagram that helps the board outline its current characteristics, pinpoints gaps in demographics or talent, and identifies what skills are needed in the future. Enlist your marketing department to craft audience-specific messaging for maximum impact. Tell a Compelling Story. Celebrate Success.

Mentoring 221

Mentoring Director Associations Professional 221

The Modern Nonprofit

MAY 23, 2023

Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about. Your messaging, tone, and even the platform you choose should cater to your audience’s preferences. And don’t forget to make your content easily shareable!

Social Media 126

Social Media Donation Media Social 126

Nonprofit Tech for Good

APRIL 2, 2023

This will create a great first draft, but it’s important to personalize the content by adding stories from your community or sharing updates on the progress made towards achieving your mission. 4) Prospect Research Tools The days of endlessly scouring the internet for information on potential donors are long gone.

Tools 356

Tools Fundraising Analytics Analysis 356

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

But with recent changes to Facebook Pages and the newsfeed algorithm that now prevents parts of your audience from seeing everything you share, nonprofits big and small are turning to Facebook ads for as little as $1 per day to ensure eyeballs and engagement. 3. Determine your ideal audience. for your organization.

Facebook 133

Facebook Los Angeles San Francisco Demographics 133

Eric Jacobsen Blog

OCTOBER 27, 2012

From Paul Smith's new book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool: Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

Story 49

Story Authoring Ohio Storytelling 49

See3

OCTOBER 30, 2015

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. How Make-A-Wish is Using Audience Personas .

Audience 40

Audience Story Chapter Hawaii 40

Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Be clear on: Your target audience. What are their interests and demographics? Where does your target audience spend their time online? But as with any great storyteller, you’ll first need to know your audience.

Advocacy 130

Advocacy Campaign Tips Storytelling 130

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area.

Giving 122

Giving Metrics Retention Demographics 122

Qgiv

AUGUST 23, 2024

Fundraising is all about connecting with your audience with personal and relevant messages. Demographics like a donor’s age, education level, and occupation are the clearest places to start with donor segmentation. You can segment your audience and craft your next appeal to speak to each group’s motivations based on their responses.

Donor 104

Donor Raise Tips New Jersey 104

Whole Whale

AUGUST 20, 2024

of its global audience aged between 18 and 34, the platform has become a vital tool for nonprofits to engage with their audience, demonstrate impact, and even fundraise. While tools like Linktree are popular, Instagram has introduced native link stickers and expanded options for linking content directly within Stories.

Impact 98

Impact Strategy Social Profile 98

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 356

Linkedin Practice Social Media Sponsor 356

Eric Jacobsen Blog

NOVEMBER 12, 2014

CED also shares its motivation and customer stories via Facebook , Twitter and Instagram. Jake : We always had that goal on the board as a focal point and will continue to grow the customer base and audiences over the next year and more.

Advice 76

Advice Share Story Social Media 76

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 92

Social Media Media Tips Social 92

ASU Lodestar Center

APRIL 10, 2017

At the plenary panel discussion, a woman from the audience, an arts teacher, asked, plaintively, “Why do we have to justify the arts in school? I think we have been telling the wrong story. Or more accurately, we have been telling the story wrong. Telling the wrong story. Math doesn’t have to be justified.

Evaluation 56

Evaluation Arts Story Impact 56

Qgiv

JUNE 6, 2023

Facebook allows you to target specific demographics for a minimum of one dollar a day. How do you target the right audience for Facebook Ads for nonprofits? If your organization needs some extra help with events or day-to-day tasks, there are options to target a specific demographic to recruit new volunteers for your organization.

Facebook 86

Facebook Guide Nonprofit Demographics 86

Bloomerang

MAY 30, 2022

Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Incorporating storytelling. Connecting donations to impact.

Guide 135

Guide Fundraising Social Media Channel 135

Classy

MAY 17, 2021

Know Your Audience. In addition to solidifying your organization’s goals, understand who your audience is and what their values are. Match Your Demographic Profiles. Aligning demographics is another telling way to determine if a partner is going to be a good fit. What companies do they engage with, and why?

Giving 94

Giving Demographics Nonprofit Companies 94

Amy Sample Ward

APRIL 30, 2009

Speak directly to your users and interact with them; they have amazing stories and experiences. Below are a few simple thoughts of my own: Use the social media tools that are appropriate for your work and that will connect you to your target audience. A passionate user base is invaluable. Your approach should be integrative.

San Francisco 100

San Francisco Netsquared Flickr Myspace 100

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

Social Media 97

Social Media Media Guide Social 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2010

The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business that deliberately target that demographic, often using new technology. I shared the story of how Pratham Books used Twitter to help get children's books to children in rural India.

Social Media 94

Social Media India Media Social 94