Greater Giving

OCTOBER 15, 2024

One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget. Happy fundraising!

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Tips Nonprofit Sponsor Audience 103

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Demographics.

Audience 111

Audience Effective Tips Database 111

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key.

Digital 304

Digital Strategy Guide Create 304

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” 5) You need more creative variations than you think.

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Charity Facebook Test Profit 331

Nonprofit Tech for Good

OCTOBER 12, 2023

Don’t post just to post Most social media platforms have best practices about how often you should post content to boost your audience reach, but your posts need to be intentional as well as consistent. Choose your social media platforms based on your supporters’ demographics and the demographics of supporters you want to attract.

Social Media 328

Social Media Content Media Social 328

Nonprofit Tech for Good

JULY 12, 2020

1) Focus on audience. Demographics and networks are important, and golf’s demographic tends to include high-capacity donors with powerful networks. The event website is also an easy place to display and share live leaderboards and post final results. 3) Have a website for your golf event. 4) Utilize live leaderboards.

Fundraising 276

Fundraising Hosting Lesson Learning 276

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

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Avatar Audience Communication Create 116

sgEngage

NOVEMBER 27, 2024

Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. Campaigns can start on a dedicated fundraising page, be shared on social media, and followed up through email or text, creating multiple touchpoints for supporters.

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Online Support Fundraising Digital 98

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 238

Online Nonprofit Hunger WordPress 238

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Partnerships of any size help extend nonprofit audience reach and giving campaign awareness. Give your audience one thing to focus on.

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Campaign Giving Nonprofit Google 236

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

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Social Media Media Tips Social 94

CauseVox

DECEMBER 5, 2024

By using community-driven fundraising techniques, such as peer-to-peer fundraising , making phone calls, sharing the campaign online, connecting you with prospective donors, or using their community connections to broaden your campaign’s scope, your board can kickstart the fundraising efforts.

Campaign 100

Campaign Giving Strategy Donor 100

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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Audience Test Research Survey 88

Association Analytics

MARCH 1, 2023

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

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Associations Survey Data Product 320

Nonprofit Tech for Good

MARCH 11, 2023

This makes it easy to collaborate with the rest of your planning team and even the golf facility by sharing access to the software. Sponsors also want to reach this particular audience of potential clients and customers, which you can leverage to sell sponsorships.

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Fundraising Sponsor Registration Nonprofit 317

sgEngage

OCTOBER 15, 2024

I’m excited to share some key insights from this report that I believe can help us all drive greater impact and ensure long-term sustainability in the sector. By openly sharing their own experiences with giving and volunteering, they can amplify your organization’s message and reach broader audiences.

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Action Impact Report Social 103

.orgSource

JUNE 24, 2024

Although I might need more than one ride to share it with you. But if those offerings aren’t enticing your audience, then you’re not delivering value. Associations must focus on deeply listening to these three groups; then, understanding and addressing their unique needs: To deliver value, your offerings must entice the audience.

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Associations Professional Leadership Skills 221

Bloomerang

DECEMBER 6, 2021

The audience needs to hear the message but wants to consume the peanut butter, so to speak. . The things I’ll cover in this series—strategy, creativity, and logistics— are the building blocks for how to share quality stories that change minds, win hearts, and improve relationships. What are the short-term goals of sharing this story?

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Storytelling Strategy Develop Help 132

TechImpact

APRIL 28, 2014

It is important when doing any social media campaign that your define a target audience. With over 1 billion users on Twitter and Facebook, you need to target a demographic to influence to start your campaign. Step 3: Decide who you want to be attractive via social media, and focus your campaign around targeting them. During the even.

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Social Media Media Social Guide 201

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences. Use data to target initiatives and identify audience personas. My goal with WorkerBee.TV

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Video Communication Strategy Create 221

Association Analytics

OCTOBER 7, 2024

” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Whether saving time in their day-to-day, or building the precise cadence of outreach that will drive optimal engagment with their audience. How do we curate that message?

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Content Strategy Marketing Data 169

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

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Marketing Fundraising Nonprofit Social Media 204

TechImpact

NOVEMBER 6, 2013

Collecting this type of information and automatically storing it will help you identify stats about the average donation amount, donor demographics, isolate ‘big’ donors, and recognize returning donors, among many other stats–depending on the questions you ask with your forms. Keep the form distraction free.

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Donation Tips Create Donor 197

Nonprofit Tech for Good

AUGUST 29, 2019

Médecins Sans Frontières (MSF) shares attention-grabbing staff stories from the front lines, to raise awareness of international crises such as the violent campaign against the Rohingya people in Myanmar: View Story. Share helpful, valuable information on the issue. 3) Run Instagram Stories Ads. . Go to Ads Manager and select + Create.

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Donation Money Raise Ideas 279

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

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Donor Audience Social Media Survey 88

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

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Linkedin Practice Nonprofit Social Media 360

Nonprofit Tech for Good

NOVEMBER 20, 2021

By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic. Once you’ve selected your donor destination site of choice, create a foolproof communication plan to reach your desired audience. 2) Select a site to host your auction.

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Virtual Personal Fundraising Tips 254

Fast Company Tech

MARCH 18, 2025

Now, in 2025, the impact of AIs rapid advancement and employee skills gaps due to demographic shifts have put HR leaders front and center once again to drive workforce transformation for their businesses. All of a sudden, employee safety, well-being, and retention at all costs were part of HRs already heavy workload.

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ROI Channel Measure Metrics 80

Bloomerang

JULY 7, 2022

To do so, we recommend sharing the extensive research on the effectiveness of this fundraising strategy. After you collect the relevant data, look at your school’s fundraising history and donor demographics to better predict the success you could have with direct appeals. Define your audience. Refer to the data.

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Mail Retention Donor Practice 130

Nonprofit Tech for Good

APRIL 2, 2023

This will create a great first draft, but it’s important to personalize the content by adding stories from your community or sharing updates on the progress made towards achieving your mission. This information can then be given to your donors and used on your marketing channels.

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Tools Fundraising Donor Analytics 359

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

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Audience Websites Tips Build 64

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. This blog post will break down the essential steps for aligning KPIs with strategic goals and designing dashboards to monitor and share performance.

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Associations Track Report Metrics 169

The Modern Nonprofit

MAY 23, 2023

However, transforming likes and shares into real-life donations can be a challenging feat. Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about. Do your research and understand the strengths and weaknesses of each platform.

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Social Media Donation Media Fundraising 126

Mashable Tech

FEBRUARY 23, 2025

What happens when entire demographics are missing from rooms where these technologies are being funded, legislated, and created. As always, we need to stay connected, share resources, and think critically about what we put our energy and our money towards. This highlights not just a tech industry issue but a broader societal challenge.

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Tech Job Skills Industry 114

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Promotes culture—maximizes the connection between shared values and customer loyalty. Bring Technology Up to Speed My first recommendation is, if your software puts walls between your team and your audience, begin opening doors.

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Experiment Marketing Game Gartner 44

Bloomerang

JUNE 20, 2023

Understand your audience to identify target sponsors The first step in event sponsorship success is to understand the audience for your event. Identify and describe your event attendees, including interests and demographic profiles. Your audience data should always drive your sponsor outreach.

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Tips Sponsor Demographics Audience 109

The Modern Nonprofit

MAY 4, 2021

An effective social media presence is dependent on a well-thought-out strategy that involves knowing your target audience, maintaining a defined and positive voice across platforms, providing compelling content, and consistently engaging with and responding to followers and their feedback. Know Your Audience. billion users.

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Social Media Media Strategy Social 111