Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

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Audience Analysis Nonprofit Facebook 107

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. The only constant is change,” saith Heraclitus.

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Online Nonprofit Hunger WordPress 238

sgEngage

OCTOBER 15, 2024

Closing the Generosity Evidence-to-Practice Gap I often hear from nonprofit leaders the importance not just of having research data available, but resources that help them apply it to their organizations. The Generosity Commission’s report highlights the importance of making research more accessible and actionable.

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Action Impact Report Social 103

sgEngage

NOVEMBER 27, 2024

Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. Connection with Younger Audiences Millennials and Gen Z are highly receptive to digital giving and are more likely to engage with causes they see online.

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Online Support Fundraising Digital 98

NTEN

APRIL 5, 2011

By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. are changing. I encourage you to read the entire article.

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Demographics United States Baltimore California 87

Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

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Tips Online Management Help 262

Nonprofit Tech for Good

NOVEMBER 20, 2021

As resources may be limited, it’s best to target items that won’t take a lot of phone calls or research to request. By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic. electronically or via regular mail). 2) Select a site to host your auction.

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Virtual Personal Fundraising Tips 254

Bloomerang

JULY 7, 2022

Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. There are some in the industry who preach that older donors simply won’t accept digital communication, or that young donors reject traditional mail ,” said Ron Sellers, President of Grey Matter Research. Define your audience.

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.orgSource

JUNE 24, 2024

Our paper “ Pathways to Organizational Excellence ” is the distillation of that research. But if those offerings aren’t enticing your audience, then you’re not delivering value. Build a positive culture that includes a spectrum of skills, value diversity, equity, and inclusion in thought and demographics.

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Associations Professional Leadership Skills 221

Association Analytics

OCTOBER 7, 2024

” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Whether saving time in their day-to-day, or building the precise cadence of outreach that will drive optimal engagment with their audience. How do we curate that message?

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Nonprofit Tech for Good

DECEMBER 6, 2018

If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience. Understanding these three concepts is essential to Google Ads success: Always start with keyword research. 6) Conduct keyword research about your organization.

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TechImpact

NOVEMBER 6, 2013

Collecting this type of information and automatically storing it will help you identify stats about the average donation amount, donor demographics, isolate ‘big’ donors, and recognize returning donors, among many other stats–depending on the questions you ask with your forms. Keep the form distraction free.

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CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

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.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Intention, education, and training give teams a broader perspective. Provide training to everyone.

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NTEN

NOVEMBER 10, 2011

One of the recommendations often given as a part of any digital strategy process is to take a good look at who your current audience is to find out more about them and what they want, but what about identifying and serving a target audience that you know isn't finding you yet? Identifying New Audiences. How to do that?

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Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

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Audience Websites Tips Build 64

The Next Web

DECEMBER 7, 2013

In fact, when I recently looked at some of the latest social media statistics , it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. If you’re posting tweets with links, Dan Zarrella’s research shows that 120–130 characters will be your sweet spot. Tweets with hashtags get 2x more engagement.

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Stats Twitter Help Social Media 167

Nonprofit Tech for Good

MAY 18, 2020

Although the program has been available for over a decade, our research shows that more than half of all nonprofit professionals are not aware of the Google Grant and how it can help nonprofits of all sizes. Building an audience by attracting new subscribers to newsletters . A Real-Life Example. Sufficient content. A call to action.

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Nonprofit Tech for Good

APRIL 2, 2023

4) Prospect Research Tools The days of endlessly scouring the internet for information on potential donors are long gone. With the progress of AI in prospect research, you can now access tools that provide valuable insights into your prospects, including wealth indicators and demographic data that would otherwise be difficult to obtain.

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Tools Fundraising Donor Analytics 359

The Verge

JUNE 23, 2020

It’s a startling image that illustrates the deep-rooted biases of AI research. In the case of PULSE, the algorithm doing this work is StyleGAN, which was created by researchers from NVIDIA. Not coincidentally, it’s white men who dominate AI research. Image: Twitter / @Chicken3gg. With default settings, I got this result.

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Learning Tool Tools Learning Research 145

BoardAssist

MARCH 13, 2014

Your Nonprofit’s Newsletter: You Are Not the Target Audience. Me: Your board members are not the target audience for your newsletter, so their opinions about it aren’t that important. 1. Understand Who the Target Audience Really Is. It takes research, and listening, and practice. What do you think? It’s tough.

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sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. You can create a research-based fundraising strategy. . You can get a head start on prospect research. .

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Amy Sample Ward

JULY 1, 2009

As profiled in the New York Observer , Danah talked to the data uncovered in her four years of research on new media use in a presentation at the Personal Democracy Forum. Maybe you’ve never heard of those platforms, but for some large demographics they are the hot spots online, not Facebook. Did you consider MySpace ?

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Nonprofits Source

JANUARY 13, 2017

In this post, you’ll learn 8 research-backed ways that are proven to improve the reach and impact of your content. This is why persona research is so important. It ensures you’re writing content that will attract and retain your audience’s attention. This provides additional ways for your audience to consume content.

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Marketing Research Nonprofit Content 89

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

But with recent changes to Facebook Pages and the newsfeed algorithm that now prevents parts of your audience from seeing everything you share, nonprofits big and small are turning to Facebook ads for as little as $1 per day to ensure eyeballs and engagement. 3. Determine your ideal audience.

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Bloomerang

APRIL 27, 2021

Your Who : Your Audience. Chances are good your audience members are not hanging out on all of your available platforms, so it is likely you will be reaching fresh eyes each time. Which brings us to the next factor, the audience. Understanding Your Audience. Does your audience respond well to direct mail?

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Communication Nonprofit Social Media Storytelling 134

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. Understanding the Audience: Who will use the data and for what purpose? ” It’s helpful to break these high-level goals down into measurable components.

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Associations Track Report Metrics 169

TechCrunch

JANUARY 9, 2023

For brands, it gives them a way to conduct market research and collect first-party data, which is important as marketers prepare for a post-cookie world. Over 200 consumer brands use Supermom for marketing research, including Kimberly Clark, Procter & Gamble and Philips.

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Singapore Help Asia Demographics 91

Association Analytics

AUGUST 15, 2022

What are real-time trends and demographics of our meeting registrants? Research shows that people remember 80% of what they see and do. Go deep with data and determine things like how many events they attended before, how many courses they took while also considering their demographic data. What products should we sunset?

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Analytics Associations Demographics Data 169

Achieve

DECEMBER 11, 2017

Pew Research Center. billion users, how do you locate your target audience and direct their gaze your way? geolocation” the marketing buzzword of 2017, and we don’t disagree – so we looked closer at two ways geolocation can activate Facebook audiences around your nonprofit. refine your audience by location. Fortune named.

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DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Research shows that 32% of donors are most inspired to give by social media marketing, followed by email (30%), nonprofits’ websites (17%), and printed materials (15%). There are more than 1.8

Marketing 52

Marketing Guide Nonprofit Social Media 52

AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. Access to a MORE targeted audience. Virtual event organizers and planners design their event content and marketing strategy with very specific audiences in mind. But does the same hold true for virtual events? .

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Sponsor Virtual Audience Demographics 98

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Second, social media isn’t enough on its own to expose your organization to a new audience.

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Digital Marketing Guide Nonprofit 111

The Next Web

DECEMBER 3, 2013

age group varies according to source, but the generation is roughly composed of those born between 1981 and 2000, according to Pew Research. Chamber of Commerce Foundation’s 2012 report The Millennial Generation Research Review cites 80 percent of millennials sleep with their phone next to the bed. Test for the best.

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The Modern Nonprofit

MAY 23, 2023

Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about. Your messaging, tone, and even the platform you choose should cater to your audience’s preferences. And don’t forget to make your content easily shareable!

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sgEngage

APRIL 10, 2023

To help you get started, this article will explore four ways you can plan ahead now, including: Create a research-based fundraising strategy. Get a head start on prospect research. Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives.

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Donor Campaign Demographics Fundraising 96

Bloomerang

MAY 30, 2022

Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Incorporating storytelling. Direct mail. Google Ads.

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