M+R

MARCH 19, 2021

Have you ever seen this kind of “donor profile”? This kind of profile is the result of a line of thinking based on figuring out (or just plain assuming) what a “typical” donor on your file looks like. Read time: 1 minute. Or relied on one yourself? Sometimes, nonprofits build out a set of personas and plan journeys for them.

Audience 92

Audience Data Profile NTEN 92

Association Analytics

OCTOBER 7, 2024

” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Whether saving time in their day-to-day, or building the precise cadence of outreach that will drive optimal engagment with their audience. How do we curate that message?

Content 169

Content Marketing Data Strategy 169

Nonprofit Tech for Good

NOVEMBER 20, 2021

By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic. Once you’ve selected your donor destination site of choice, create a foolproof communication plan to reach your desired audience. 2) Select a site to host your auction.

Virtual 253

Virtual Personal Tips Online 253

NTEN

NOVEMBER 10, 2011

One of the recommendations often given as a part of any digital strategy process is to take a good look at who your current audience is to find out more about them and what they want, but what about identifying and serving a target audience that you know isn't finding you yet? Identifying New Audiences. How to do that?

Audience 88

Audience Profile Group Spam 88

Amy Sample Ward

JULY 1, 2009

As profiled in the New York Observer , Danah talked to the data uncovered in her four years of research on new media use in a presentation at the Personal Democracy Forum. Maybe you’ve never heard of those platforms, but for some large demographics they are the hot spots online, not Facebook. Boyd explained to the crowd.

Community 100

Community Myspace Social Network Demographics 100

Nonprofit Tech for Good

APRIL 2, 2023

With the progress of AI in prospect research, you can now access tools that provide valuable insights into your prospects, including wealth indicators and demographic data that would otherwise be difficult to obtain. Download Keela’s Major Donor Profile Template to get started with raising more for your cause.

Tools 359

Tools Fundraising Analytics Analysis 359

Association Analytics

AUGUST 15, 2022

What are real-time trends and demographics of our meeting registrants? Go deep with data and determine things like how many events they attended before, how many courses they took while also considering their demographic data. Create You can recommend specific content to target audiences. What products should we sunset?

Analytics 169

Analytics Associations Demographics Picture 169

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Discover Your Groundswell Social Technographics Profile Your Result: Creator. Discover Your Groundswell Social Technographics Profile See All Our Quizzes. For the past year or so, I've included this visual based on Forester Research Social Technographics profile information. What's your profile? created a quiz.

Profile 50

Profile Social Demographics Listserv 50

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

Audience 64

Audience Websites Build Tips 64

NetWits

DECEMBER 2, 2010

We are breaking the audience and database into manageable groups for the purpose of communicating with them. This is typically accomplished by defining portions or segments of your audience who have similar characteristics or interests. Your database system should allow you to build a profile for your top segments.

email 149

email Marketing Mail Metrics 149

.orgSource

DECEMBER 11, 2024

For example, associations can use member data to develop resources tailored to specific demographics, professional sectors, or levels of career experience. By collecting and analyzing data, you can build detailed member profiles that inform your content and communication strategies.

Associations 221

Associations Personal Retention Analytics 221

Whole Whale

AUGUST 20, 2024

of its global audience aged between 18 and 34, the platform has become a vital tool for nonprofits to engage with their audience, demonstrate impact, and even fundraise. Creator Accounts provide unique insights and features tailored to individual branding, which can complement your nonprofit’s main profile.

Impact 98

Impact Strategy Social Profile 98

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g.,

Personal 103

Personal Test Demographics Analytics 103

The Modern Nonprofit

MAY 23, 2023

Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about. Your messaging, tone, and even the platform you choose should cater to your audience’s preferences. And don’t forget to make your content easily shareable!

Social Media 126

Social Media Donation Media Social 126

NetWits

MARCH 1, 2012

Customize your account by adding an avatar and completely filling out your profile. She setup a page at [link] , and started some boards including “DIY for Animals and Pets” and “Cute Animal Photos”, among others, harnessing the essence of the platform’s crafty and animal-loving demographic. Create a products board .

Social 147

Social United States Chad Social Network 147

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 20, 2008

" -- Although when I posted videos of his grandchildren on his profile, he emailed me saying he enjoyed the video. A question I'm often asked is " What are the demographics of social networking users ?" I keep a couple of my links to social network site audience data here , but it is a moving target.

Social Network 50

Social Network Demographics Network Site 50

Qgiv

JUNE 6, 2023

Facebook allows you to target specific demographics for a minimum of one dollar a day. How do you target the right audience for Facebook Ads for nonprofits? If your organization needs some extra help with events or day-to-day tasks, there are options to target a specific demographic to recruit new volunteers for your organization.

Facebook 86

Facebook Guide Nonprofit Demographics 86

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

Marketing 119

Marketing Strategy Guide Sponsor 119

Candid

OCTOBER 17, 2022

By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. Update your nonprofit profile on Candid’s GuideStar. With all that traffic, it’s important to make sure your profile is up to date. Check basic information.

Campaign 75

Campaign Digital Profile Social Media 75

See3

APRIL 9, 2024

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

Audience 52

Audience Story Chapter Hawaii 52

Bloomerang

JUNE 20, 2023

Understand your audience to identify target sponsors The first step in event sponsorship success is to understand the audience for your event. Identify and describe your event attendees, including interests and demographic profiles. Your audience data should always drive your sponsor outreach.

Tips 83

Tips Sponsor Demographics Audience 83

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

I’m now on the prowl for examples from the nonprofit world of “Little Bets” and was excited to read about how Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of Sierra Leone. Pinterest has only been around for short time.

Sierra Leone 129

Sierra Leone Case Study Benchmark Comparison 129

Byte Technology

NOVEMBER 5, 2015

To that end, Mobile for Good has provided an “estimate of how much time mobile and social media require” for successes to be measured in money earned, volunteers recruited and so on. For one hour a week upload video, manage playlists and subscribe to channels on YouTube.

Social Media 100

Social Media Profit Media Time 100

Bloomerang

MAY 30, 2022

Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Incorporating storytelling. Connecting donations to impact.

Guide 133

Guide Fundraising Social Media Channel 133

ASU Lodestar Center

JULY 6, 2011

Social media is a powerful marketing tool for businesses of all types, and it is especially useful for nonprofit organizations, which typically struggle more to reach a large audience on a tighter budget. Facebook is a leader in social media, with approximately 500 million users across various demographics.

Facebook 84

Facebook Organization Social Media Blogger 84

Qgiv

NOVEMBER 13, 2023

Your team can create specific donor profiles and find similar traits between your supporters that allow you to provide more personalized interactions for each donor segment. Each of your donor segments should have a donor profile of common characteristics, and you can target potential new donors by marketing directly to those shared traits.

Effective 109

Effective Donor Guide Social Media 109

Cloud 4 Good

APRIL 27, 2021

While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter – over 90% of the individuals are classified as male within the social platform. How Inferred Demographics Can Skew Analytics.

Social Media 68

Social Media Personal Demographics Media 68

Classy

MAY 17, 2021

Know Your Audience. In addition to solidifying your organization’s goals, understand who your audience is and what their values are. Match Your Demographic Profiles. Aligning demographics is another telling way to determine if a partner is going to be a good fit. What companies do they engage with, and why?

Giving 94

Giving Demographics Nonprofit Companies 94

AccelEvents

JULY 19, 2020

Wider audience reach. Without the need to travel to the event and spend money on accommodations or put their health at risk, an online event is more accessible to a much wider audience. A larger audience and higher attendance rates won’t matter, however, if you do not know how to take advantage of them. Higher attendance rates.

Virtual 96

Virtual Sponsor Registration United States 96

Forum One

JANUARY 26, 2024

Forum One works hand-in-hand with major civic and social organizations to ensure that their online content is effective and reaches target audiences. By strategically incorporating keywords, websites align with user queries, attracting the right audience and improving overall online presence.

International 94

International Strategy Search Structure 94

Museum 2.0

MAY 23, 2008

People who create content for the public try to appeal to a wide range of people, both in terms of demographics and usage styles. The demographic differences are interesting to explore (women aren't collectors?), No matter the demographic slice, the sum of percentages of people in each user category add up to more 100%.

Profile 26

Profile Audience Participatory Tools 26

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

As rapid demographic shifts powerfully reshape the cultural and political landscape of California, they also give rise to anxieties that may render immigrants vulnerable. Latinos, who comprise the bulk of California’s immigrant population, tend to be younger and less affluent than the state population as a whole.

Social 110

Social Organization San Francisco California 110

AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. Why are you hosting this event and who is your target audience? Immersive technologies are a way to get your audience involved in the event experience.

Virtual 98

Virtual Experiment Create Poll 98

AccelEvents

SEPTEMBER 1, 2020

Fortunately, there are a handful of techniques you can use for boosting attendance for both the virtual and physical audience segments. . Define Your Audience. When it comes to planning and marketing your event, you need to know and understand your target audience. . How to Boost Attendance at Your Next Hybrid Event.

Virtual 98

Virtual Audience Technique Industry 98

Forum One

MAY 12, 2021

Forum One is currently developing such a tool to empower content administrators to better shape the content that their audiences need, and in turn, increase the value of their websites. Integrating customized content and compelling experiences goes a long way in making your website memorable and satisfying for your target audiences.

Open Source 79

Open Source Personal Websites Open 79

Beth's Blog: How Nonprofits Can Use Social Media

JULY 4, 2011

Features are one thing, but the big question a nonprofit has to also answer: where is their audience ? Geoff Livingston says it better : “Social media is entering a period where certain communities and demographics will migrate to some networks in favor of others. And that’s why it is critical to be strategic.

Google 124

Google Community Social Stumbleupon 124

Candid

APRIL 11, 2023

In return, the nonprofit will provide advertising and publicity opportunities to help the company reach and engage their event’s audience. It also promises to benefit your nonprofit’s fundraising event by: Opening up and attracting new audiences to attend your gathering. A summary of your fundraising event needs.

Sponsor 98

Sponsor Fundraising Companies Demonstration 98