Nonprofit Tech for Good

MARCH 11, 2023

By Jennifer Wemhoff , Communications Manager at GolfStatus.org – the leading event management platform for golf fundraisers. How Technology Helps: The right management platform will have fundraising tools baked right in. A technology platform built just for golf ensures all the golf details are handled appropriately.

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Fundraising Sponsor Registration Platform 308

TechImpact

JUNE 18, 2014

There are so many social media platforms available to us now, it is not necessary to have active accounts on all of them. Understand what your goals are for the account, what audience you’re trying to engage, and how that account will help you accomplish that goal. All platforms are the same. Direct mail is enough.

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Social Media Media Social Demographics 177

TechImpact

JULY 30, 2014

Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Applying a customer audience segment to your overall traffic, or to specific webpages grants even more donor insight than you’d get when looking at total aggregated results.

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Analytics Statistics Google Demographics 223

Nonprofit Tech for Good

NOVEMBER 13, 2023

Sponsored by GalaBid – a digital fundraising platform that helps thousands of nonprofits raise funds through live and online silent auctions, digital raffles, and donations. With a comprehensive fundraising platform , organizations can manage and run an exciting digital auction.

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Tips Online Management Help 252

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Demographics.

Audience 111

Audience Effective Tips Newsletter 111

Nonprofit Tech for Good

SEPTEMBER 19, 2024

Legend: 30% BLUE: Partnerships with Corporate & Digital Platforms Partnerships played a critical role in extending reach and credibility. Many campaigns relied heavily on corporate relationships and digital platform integration to boost their visibility and engagement, making this a significant factor.

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Campaign Google Giving Nonprofit 226

Nonprofit Tech for Good

JULY 12, 2020

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. 1) Focus on audience. Demographics and networks are important, and golf’s demographic tends to include high-capacity donors with powerful networks. 3) Have a website for your golf event.

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Hosting Lesson Fundraising Learning 267

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 231

Online Hunger Metrics Drupal 231

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Marketing Automation for Nonprofits Modern digital marketing platforms offer a range of tools to help you do your job better.

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Marketing Fundraising Test Nonprofit 195

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. Video and other electronic content allow owners to format the information for different tasks and platforms. Dan was determined to make us see the light.

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Video Communication Create Strategy 221

TechImpact

JANUARY 16, 2014

The one demographic that is increasingly difficult for nonprofits to reach is the nation’s youth. With shortening attention spans and so many other outlets vying for their attention, reaching the youth audience may seem like a daunting task. The audience is there, it is up to you to take advantage of their presence.

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Social Media Flash Attention Nonprofit 165

TechImpact

JANUARY 27, 2014

Additionally, you need to make it a priority to not only populate your new blog with content, but with applicable content that will resonate with a certain demographic. Defining your target audience should be your first step. Put yourself in their shoes, and decide whether the content you’re putting on your blog is applicable.

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Tech Strategy Fundraising Nonprofit 218

The Modern Nonprofit

JANUARY 25, 2022

Estimated Reading Time: 4 minutes Social Media Platforms for Nonprofits. It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. Each platform has its unique set of uses and capabilities, reaching different kinds of networks.

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Social Media Platform Media Social 98

sgEngage

DECEMBER 27, 2021

Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . How are these social fundraising tools different to peer-to-peer fundraising platforms? Can Facebook fundraising and Peer-to-Peer Platforms work together? .

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Platform Facebook Tips Social Media 103

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. One unpleasant experience jumpstarts the leap to another platform, product, or service.” Bring Technology Up to Speed My first recommendation is, if your software puts walls between your team and your audience, begin opening doors.

Game 44

Game Experiment Marketing Gartner 44

Association Analytics

JANUARY 30, 2023

Key ways to segment your audience may be by demographic, length of membership or by behaviors such as engagement, certification activities and event attendance. You can break down and identify which members are not engaging with your association during the renewal period.

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Experiment Create Aggregator Retention 321

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Digital transformation provides the systems and analytics to move beyond demographics and discover behavior. What platforms are they using?

Life 221

Life Digital Data Skills 221

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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Test Audience Research Interview 87

Nonprofit Tech for Good

NOVEMBER 20, 2021

By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic. Selecting a reputable online fundraising platform that enables you to connect with your donors in a meaningful way is critical. 2) Select a site to host your auction.

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Virtual Personal Tips Online 244

Nonprofit Tech for Good

AUGUST 29, 2019

While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. . Instagram, like the other social media platforms, rewards a consistent posting schedule. Here are 6 ways. . 1) Post Stories regularly to ramp up your following.

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Money Raise Donation Ideas 279

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

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Audience Donor Survey Social Media 85

.orgSource

SEPTEMBER 5, 2023

The focus has gone beyond whether or not you will have digital platforms. Or to create FAQs for each of your platforms based on trending inquiries. The software typically wins as a result of the resources that are required to build a custom platform. The following are a few providers of point-and-click platform builders.:

Trend 221

Trend Digital Gartner Virtual 221

Association Analytics

AUGUST 15, 2022

One of the main reasons it’s challenging to answer more complex questions using your data is because it’s strewn between multiple platforms like your website, email, event management, community and online learning systems. What are real-time trends and demographics of our meeting registrants? Which programs matter most to our members?

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Analytics Associations Demographics Picture 169

CauseVox

OCTOBER 8, 2024

It’s a chance to connect with supporters, reach new audiences, and make a big difference—all within 24 hours. With this year’s GivingTuesday quickly approaching on Dec 3, 2024 , choosing the right fundraising platform is more important than ever. In 2023 alone, GivingTuesday raised $3.1 billion in the U.S.,

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Platform Fundraising Gift Campaign 82

Nonprofit Tech for Good

APRIL 2, 2023

With the progress of AI in prospect research, you can now access tools that provide valuable insights into your prospects, including wealth indicators and demographic data that would otherwise be difficult to obtain. 4) Prospect Research Tools The days of endlessly scouring the internet for information on potential donors are long gone.

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Tools Fundraising Analytics Analysis 356

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

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Practice Fundraising Guide Channel 228

EveryAction

JANUARY 25, 2023

Having a strong brand helps your organization set itself apart from every other nonprofit out there, lends credibility, and builds trust with your audience. Make sure you cover your bases and set up accounts on multiple social platforms (Facebook, Instagram, TikTok, Twitter, etc.) to maximize visibility across different demographics.

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Volunteer Free Donor Grant 209

Nonprofit Tech for Good

DECEMBER 6, 2019

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic.

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Practice Tips Fundraising Sponsor 242

sgEngage

APRIL 26, 2023

Esports and livestreaming You would be hard pressed to find an organization that did not want to attract a younger donor base, as most organizations rely heavily on aging demographics, such as Boomers and Matures. These enhancements can also help you reach a larger audience.

Platform 85

Platform Charity Trend Virtual 85

The Modern Nonprofit

MAY 4, 2021

An effective social media presence is dependent on a well-thought-out strategy that involves knowing your target audience, maintaining a defined and positive voice across platforms, providing compelling content, and consistently engaging with and responding to followers and their feedback. Know Your Audience. billion users.

Social Media 111

Social Media Strategy Media Social 111

Bloomerang

APRIL 27, 2021

Your Who : Your Audience. Remember, you can repurpose these stories on various platforms by making a few minor tweaks to keep them fresh while also saving you work. Chances are good your audience members are not hanging out on all of your available platforms, so it is likely you will be reaching fresh eyes each time.

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Communication Storytelling Indianapolis Nonprofit 132

The Modern Nonprofit

MAY 23, 2023

With its vast reach and interactive nature, social media platforms offer innovative ways to connect with potential donors and supporters. Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about.

Social Media 126

Social Media Donation Media Social 126

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. our demographics and interest areas). This includes: Email databases Website analytics CRM systems Online giving platforms.

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Personal Test Demographics Analytics 105

.orgSource

JANUARY 2, 2024

They’ve created their own cloud computing platform, revolutionized logistics with prime delivery, and invested in AI and robotics. They have identified new audiences while remaining true to their core values. It supports diversity in demographics and thought and is essential for building trust, transparency, and honest communication.

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Team Technology Help Digital 221

Whole Whale

APRIL 5, 2024

List of Transparent Ad Platforms that let you analyze competitors: Meta (Facebook/Instagram) Ad Library: [link] Allows filtering ads by country, region, disclaimer type, and spend. Shows ad performance data like impressions, spend, and demographic reach. Allows viewing ad creatives and analyzing spend patterns over time.

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Library Influence Demographics Nonprofit 104

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. December is an important month for nonprofit fundraisers. Local celebrities can increase awareness of an organization tremendously.

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Trend Fundraising Digital Celebrate 289

Nonprofit Tech for Good

DECEMBER 6, 2018

Google Ad Grants is an in-kind programme that gives non-profits free access to Google business tools, and incredibly, $10,000 per month in free advertising on their Google Ads platform. 2) It’s one of the easiest grants to get.

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Google Grant Profit Adwords 246