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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Demographics.

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5 Ways to Build a Digital Community that will Transform Your Nonprofit

Nonprofit Tech for Good

A digital community consists of active supporters such as staff, volunteers, partners, donors, and advocates connected through various social media platforms. Audiences want to see the real, unpolished side of the organization. This ensures the organization can reach its community on the platforms their audience uses most frequently.

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professionals

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GivingTuesday: How to Choose a Fundraising Platform

CauseVox

It’s a chance to connect with supporters, reach new audiences, and make a big difference—all within 24 hours. With this year’s GivingTuesday quickly approaching on Dec 3, 2024 , choosing the right fundraising platform is more important than ever. In 2023 alone, GivingTuesday raised $3.1 billion in the U.S.,

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Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.

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5 Ways to Ensure Your Social Media Content Works in Time for Giving Tuesday

Nonprofit Tech for Good

By Megan Allison , Content Marketing Specialist for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Going overboard on hashtags can restrict your reach on social media platforms because algorithms may read the excess of hashtags as spam content.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

Sponsored by Network for Good – an easy-to-use all-in-one nonprofit fundraising platform. According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. 2) You can tailor social media to your audience. 3) It’s a great relationship builder.