TechImpact

JULY 30, 2014

Want to know how many people landed on your website this month? Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. No problem. How about how much time was spent on a specific page. Use funnel conversion tools.

Analytics 223

Analytics Statistics Google Nonprofit 223

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives.

Avatar 116

Avatar Audience Communication Create 116

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 238

Online Nonprofit Hunger WordPress 238

TechImpact

OCTOBER 30, 2014

According to a recent study published by the Harvard Business Review , a “trust chemical” is produced by your brain called Oxytocin, when you meet new people who you can identify as trustworthy. According to this study, the amount of Oxytocin the brain actually produces effectively predicted how willing people were to help others.

Brain 245

Brain Storytelling Story Nonprofit 245

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 341

Grant Google Guide Nonprofit 341

TechImpact

JULY 10, 2014

In previous blog posts, we’ve discussed how to make a beautiful website, what people are looking for in a website, and how to keep a web visitor’s interest. Your website’s content needs to be up to date, engaging, shareable, and relatable to the target audience you’re looking to attract.

Websites 216

Websites Generation Nonprofit Press 216

Nonprofit Tech for Good

JULY 12, 2020

1) Focus on audience. Any seasoned event planner knows that it’s not just about how many people you attract to a key fundraiser—but whom. Demographics and networks are important, and golf’s demographic tends to include high-capacity donors with powerful networks. 3) Have a website for your golf event.

Fundraising 276

Fundraising Hosting Lesson Learning 276

sgEngage

NOVEMBER 27, 2024

Social media: Platforms like Facebook, Instagram, and TikTok have the unique power to reach people who might not have heard of an organization’s cause. Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics.

Online 98

Online Support Fundraising Digital 98

Association Analytics

MARCH 1, 2023

Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event.

Associations 320

Associations Survey Product Data 320

TechImpact

APRIL 23, 2014

So, of course you want people to see all that great content. For the vast majority of this demographic, they will land on your webpage, snoop around for a moment, then return quickly back to Facebook, Twitter, or whichever outlet they were scrolling. Social media is a less used, but no less important, means of generating web traffic.

Websites 234

Websites Generation Social Media Search 234

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 94

Social Media Media Tips Social 94

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. In addition, hundreds of people complete the online screening. .

Grant 336

Grant Google Guide Websites 336

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Partnerships of any size help extend nonprofit audience reach and giving campaign awareness.

Campaign 236

Campaign Giving Nonprofit Google 236

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. Human-centered design, design thinking, and research best practices all champion the value of putting people first.

Audience 88

Audience Test Research Survey 88

Mashable Tech

FEBRUARY 23, 2025

Then there's the desire of Meta's Mark Zuckerberg for more "masculine energy" in corporate America, which only added to the feeling that Silicon Valley was growing ever more hostile to women and People of Color. One thing we are really focused on this year is expanding our impact to reach more people and continuing to enhance our curriculum.

Tech 114

Tech Job Skills Industry 114

Nonprofit Tech for Good

MARCH 11, 2023

Your event website is the chance to tell your organization’s story and help people understand what the event is supporting. Sponsors also want to reach this particular audience of potential clients and customers, which you can leverage to sell sponsorships. 2) The right tools automate time-consuming tasks.

Fundraising 317

Fundraising Sponsor Registration Nonprofit 317

Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

Tips 262

Tips Online Management Help 262

Fast Company Tech

MARCH 18, 2025

Just like marketing leaders had to establish their digital campaigns values, HR pros now need to demonstrate how their tech-forward people programs drive business results. In 2020, when COVID hit, people became the scarcest resource for many companies, and HR became the most powerful function overnight. The good news?

ROI 78

ROI Channel Measure Results 78

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

Marketing 204

Marketing Fundraising Nonprofit Social Media 204

TechImpact

APRIL 28, 2014

The truth is, there are certain things your nonprofit can do to increase your chances of getting noticed, and getting more people out to your event. It is important when doing any social media campaign that your define a target audience. Are you and your team just throwing Tweets and posts out there hoping something will stick?

Social Media 201

Social Media Media Social Guide 201

sgEngage

OCTOBER 15, 2024

I encourage you to think expansively about your data—every donor interaction is an opportunity to learn more about what inspires people to give so that we can reach donors with the right messages at the right time. Empowering The Next Generation of Givers and Volunteers I’m especially passionate about engaging young people in philanthropy.

Action 103

Action Impact Report Social 103

Bloomerang

JULY 7, 2022

Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy. But what about people who say that direct mail isn’t worth the investment? Define your audience.

Mail 130

Mail Retention Donor Practice 130

Association Analytics

OCTOBER 7, 2024

” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Whether saving time in their day-to-day, or building the precise cadence of outreach that will drive optimal engagment with their audience. How do we curate that message?

Content 169

Content Strategy Marketing Data 169

Bloomerang

DECEMBER 6, 2021

Good communication is the key to being an effective fundraiser, building strong relationships, leading well, and serving the people you’re working to help. The audience needs to hear the message but wants to consume the peanut butter, so to speak. . Assessing your audience: Figuring out who you’re talking to . I have good news!

Storytelling 132

Storytelling Strategy Develop Help 132

Nonprofit Tech for Good

AUGUST 29, 2019

The site shows no sign of slowing down, with 1 billion people using Instagram every month, 71% of them under the age of 35. Médecins Sans Frontières (MSF) shares attention-grabbing staff stories from the front lines, to raise awareness of international crises such as the violent campaign against the Rohingya people in Myanmar: View Story.

Donation 279

Donation Money Raise Ideas 279

CauseVox

DECEMBER 5, 2024

Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. Send out targeted messages that help to turn these people into returning or recurring donors. How many people do you need to serve? Here are our tips on promoting your matching gift to your audience.

Campaign 100

Campaign Giving Strategy Donor 100

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

Donor 88

Donor Audience Social Media Survey 88

.orgSource

JANUARY 22, 2024

We need to build technology that makes a difference in people’s lives. Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Ask Questions What’s the first advice that people give about networking?

Digital 221

Digital Life Data Skills 221

AccelEvents

AUGUST 19, 2021

Online events draw in audiences from around the globe. Virtual trade shows , virtual career fairs , remote school fairs, online networking events , and virtual conferences, and other academic events are great opportunities to meet with people all over the world. 6 Ways to Get People to Visit Your Virtual Exhibitor Booth.

Virtual 98

Virtual People Badge Sponsor 98

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

Fundraising 235

Fundraising Practice Guide Campaign 235

sgEngage

NOVEMBER 7, 2023

This doesn’t reflect the reality that some people are highly unlikely to respond no matter how many solicitations they receive, while others will reward you for engaging them more frequently. Know your target demographic. Before any appeal, ask yourself: What is your target demographic? Male or female? Young or old?

Rate 117

Rate Data Demographics Mail 117

Nonprofit Tech for Good

DECEMBER 6, 2018

Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account. If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience.

Grant 254

Grant Profit Google Adwords 254

Association Analytics

JANUARY 30, 2023

Key ways to segment your audience may be by demographic, length of membership or by behaviors such as engagement, certification activities and event attendance. Your survey may have been right for the 200 people who took it, but not reflective of what the other 2,500 attendees actually want from their member experience.

Experiment 321

Experiment Create Retention Analytics 321

.orgSource

APRIL 8, 2024

It happens when smart people with guts and irrepressible creative energy are left to their own devices. Punks and Pinstripes is an executive network for two demographics. They are irreverent and have a vision of where the company and the industry needs to go that is hard for other people to hear. Most of us enjoy being liked.

Associations 251

Associations Alternative Conversation Group 251

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. The people who visit your website or blog, subscribe to your emails, and follow you on social media are essentially giving you permission to communicate with them. With paid, you can guarantee that people will see your message.

Digital 52

Digital Media Build Social Media 52

Nonprofit Tech for Good

APRIL 2, 2023

But quick technological advancements can be overwhelming, causing many people to feel uncertain about where to begin. By creating personalized emails, it can help you streamline processes, share updates, and ensure that the right people are getting the necessary information they need to support your organization.

Tools 359

Tools Fundraising Donor Analytics 359

.orgSource

JANUARY 2, 2024

Instead of becoming butterflies and exploring what it’s like to fly, your people prefer the safety of their cocoons. And what do people fear most? This time from Travis Bradberry , author and Chief People Scientist, LeadX, “Digital transformation is not just about technology; it’s about people.

Team 221

Team Technology Help Skills 221