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Of course NPO brochures and web pages have long used pictures to draw in readers, but such imagery should be seen as something to use across all marketing platforms. In reality, NPO principals should take the time to study their supporter bases and determine what marketing tools work best.
With Snapchat, all you have is a fleeting moment to captivate your audience. Snapchat Can Work for Your NPO if the Demographic is There. Colleen Wormsley, DoSomething.org’s Marketing Associate, added that Snapchat’s demographic is the same as theirs. Don’t waste valuable time and resources on an audience that isn’t there.
If you haven’t started with social media yet and have nothing to review, this is a great time to realize the potential that you have with your digital presence and start thinking about the message you want your NPO to convey. Know Your Audience. And does this coincide with the research you found about your target audience?
» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Facebook : Fastest growing demographic is 55+.
» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Facebook : Fastest growing demographic is 55+.
Whatever you’re posting, from quirky videos at the office to educational infographics, your social media should have a defined goal—and that starts with identifying an audience. Your audience impacts your social media strategy and content choices, both of which are working together to achieve your goals. Step 1: Knowing Your Audience.
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