Donor Personas: How to Identify Your Unique Donor Audience
CauseVox
MARCH 1, 2024
And for Oatly, that is on purpose; I am exactly the customer they have in mind. Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences.
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