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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Start by looking through your customer relationship management (CRM) system to identify current customers who may be interested in back-to-school campaigns.

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4 Ways to Enhance Your Association’s Online Presence

Achieve

In this guide, we’ll explore how you can enhance your association’s online brand and communications to forge deeper relationships with members. Identify and target your audience. First, you’ll need to identify and learn about your target audience. Let’s begin. Create member segments and personas.

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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

Personalized interactions strengthen donor relationships, leading to increased donor engagement and retention! Here are some essential data points to consider: Demographics: Age, gender, location, and occupation can influence donation behavior. Tailoring messages to these demographic segments helps guarantee relevance.

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5 Donor Cycle Stages: A Quick Guide

Qgiv

Your donors are the key to your organization’s success–which is why the relationships you build with your donors are so important! The donor cycle, also known as the donor life cycle, is a systematic approach you can use to manage and nurture your relationships with donors over time.

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Which Event Formats Work Best?

Greater Giving

Tips for How to Choose To maximize attendance and engagement at your next nonprofit event, you need to choose the best event format for your audience. Nurture personal, face-to-face relationships with supporters. Find out whether your audience prefers to gather in person or engage in the comfort of their own homes.

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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Spend time strengthening donor relationships. Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors.