Nonprofit Tech for Good

JULY 10, 2019

It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. Set SMART(Smart, Measurable, Achievable, Relevant, Timely) goals to make the tracking of your success easier. 2) Think of your audience – who do you really want to target? 3) Pick the right platforms.

Fundraising 280

Fundraising Social Social Media Channel 280

TechImpact

OCTOBER 30, 2014

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. Almost every nonprofit’s mission is involved with helping a specific person, type of people, or demographic somewhere in the world. If so, how often is it updated? Are you writing daily posts? How about even monthly?

Storytelling 245

Storytelling Brain Story Nonprofit 245

NTEN

APRIL 5, 2011

By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. are changing. I encourage you to read the entire article.

Demographics 87

Demographics United States Baltimore California 87

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

Marketing 242

Marketing Fundraising Nonprofit Social Media 242

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. At the same time, it can be a real challenge for association staff to translate them into something measurable. Pillar: Advocacy What to track?

Associations 169

Associations Track Report Metrics 169

Fast Company Tech

MARCH 18, 2025

There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results. Now, in 2025, the impact of AIs rapid advancement and employee skills gaps due to demographic shifts have put HR leaders front and center once again to drive workforce transformation for their businesses.

ROI 82

ROI Channel Measure Results 82

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

Donor 102

Donor Audience Social Media Survey 102

TechImpact

JULY 29, 2014

My CRM will help us better measure success. We’ve all decided on target niche audiences for specific campaigns and messages. With your CRM, you can record how many people from a specific demographic donated to your nonprofit during your last campaign. But have you ever been certain that group has been reached.

Effective 152

Effective Demographics Interaction Donor 152

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences. Use data to target initiatives and identify audience personas. You’ll confuse the audience.

Video 221

Video Communication Strategy Create 221

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 98

Social Media Media Tips Social 98

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

Fundraising 246

Fundraising Practice Guide Campaign 246

The Next Web

OCTOBER 5, 2013

Measurement overwhelm – Don’t measure every social media metric you can. One of the biggest challenges in doing this is working out exactly what to measure. Working out what you should measure can take a few steps. This gets you one step closer to choosing useful metrics to measure. Define your goals.

Social Media 165

Social Media Media Social Metrics 165

NTEN

NOVEMBER 10, 2011

One of the recommendations often given as a part of any digital strategy process is to take a good look at who your current audience is to find out more about them and what they want, but what about identifying and serving a target audience that you know isn't finding you yet? Identifying New Audiences. How to do that?

Audience 88

Audience Group Websites Strategy 88

sgEngage

NOVEMBER 7, 2023

No matter what donor CRM or engagement platform you use, it should have at least basic segmentation capabilities that allow you to split your audience into a few different groups with varying solicitation frequency. Know your target demographic. Before any appeal, ask yourself: What is your target demographic? Male or female?

Rate 119

Rate Data Demographics Mail 119

Nonprofit Tech for Good

DECEMBER 6, 2018

If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience. You have one chance with a Google Ad, and the best measure of success is a click. 8) Don’t use thousands of keywords.

Grant 275

Grant Profit Google Adwords 275

TechImpact

JUNE 24, 2014

There’s so much talk over where a nonprofit’s audience is online, and where a nonprofit needs to be concentrating their social media marketing efforts. But with over 2 billion users, everyone’s audience is on Facebook. Empower or inspire a certain demographic? Image courtesy of Guardian Liberty Voice. Inform the community?

Facebook 142

Facebook Social Media Meme Content 142

Socialbrite

OCTOBER 31, 2021

So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. So, how do you measure your video marketing efforts? Measuring your video marketing. Measuring the engagement of your videos.

Measure 59

Measure Video Marketing Guide 59

Classy

JUNE 24, 2021

However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. By interacting with your content, a segment of the audience shows you they care about what you have to say. Measuring Engagements on Social Media. Why and How to Measure the Engagement Rate.

Social Media 122

Social Media Conversation Track Media 122

NetWits

DECEMBER 2, 2010

We are breaking the audience and database into manageable groups for the purpose of communicating with them. This is typically accomplished by defining portions or segments of your audience who have similar characteristics or interests. The worst thing you can do: not segment your audience. Next, Determine Who to Contact.

email 149

email Marketing Mail Communication 149

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters . This is ok!

Grant 336

Grant Google Guide Websites 336

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. 3. Determine your ideal audience. Note From Beth: Here’s some quick tips on using Facebook Ads. 2. Make every penny count.

Facebook 133

Facebook Nonprofit Los Angeles San Francisco 133

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Second, social media isn’t enough on its own to expose your organization to a new audience.

Digital 111

Digital Marketing Guide Nonprofit 111

.orgSource

DECEMBER 26, 2023

Changing member demographics adds to the complexity.” They are a measure of your own ability to be an effective leader and the way your team works together to accomplish goals: Self-awareness to assess your own strengths and weaknesses and how they are impacted by your beliefs and motivations. I don’t underestimate the value of staff.

Associations 221

Associations Skills Culture Leadership 221

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. our demographics and interest areas). Segment your audience on social media. Building a personalization strategy: crawl, walk, run.

Personal 107

Personal Demographics Analytics Social Media 107

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Shows ad performance data like impressions, spend, and demographic reach. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics.

Library 104

Library Nonprofit Influence Demographics 104

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

The following excerpt from it offers a brief look at how to clearly define the goals you hope to pursue through social media, and the specific audiences you’re trying to reach with them. Defining Social Media Goals and Audiences. Measurable : You should be able to quantify goals with a numeric benchmark. Try asking them.

Social Media 100

Social Media Guide Media Social 100

Bloomerang

JANUARY 3, 2022

In this post, I’ll walk you through why that’s important and what metrics you should measure. . This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Donor demographics . Why you should evaluate your end-of-year fundraising campaign .

Evaluation 131

Evaluation Metrics Campaign Fundraising 131

Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Once you’ve rounded out your CRM through a data append, consider whether you have enough customer information to reach your intended audience. Conduct a data append.

Audience 52

Audience Marketing Social Media Student 52

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. Start with broader objectives, then narrow in on SMART (Specific, Measurable, Actionable, Realistic, Timely) goals that fall under each.

Fundraising 246

Fundraising Practice Tips Sponsor 246

Bloomerang

MAY 30, 2022

Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. The best goals are SMART goals: specific, measurable, attainable, relevant, and time-bound. Refresh your organization’s case for support by: Conducting audience research. Define goals. Incorporating storytelling.

Fundraising 140

Fundraising Guide Social Media Donor 140

TechCrunch

JULY 15, 2021

There’s a growing ad-blocking movement and key demographics are spending less time in front of TVs. AIfluence is a two-year-old startup with an AI-driven influencer marketing approach to measuring these campaigns. According to CEO Aseka, AIfluence is developed for an audience-first approach.

Influence 97

Influence Marketing Platform Africa 97

Whole Whale

MARCH 24, 2021

Currently, every app impacted by Apple’s update is going to have to come up with their own solution to these new data privacy measures. Smaller Retargeting Audiences. How will iOS14.5 impact advertising on Facebook? Change in amount of conversions attributed to ads. This one is first because it’s a big one. 8-event Limit.

Facebook 98

Facebook Conversation Social Media Aggregator 98

Care2

OCTOBER 31, 2011

traffic it’s social networks networks like Facebook, YouTube, and Twitter that dominate, according to Quantcast, one of the biggest analytics companies for measuring websites. So how diverse are the audiences on some of the most trafficked websites in the U.S.? LinkedIn has the oldest demographics.

Social Network 77

Social Network Network Social YouTube 77

Museum 2.0

JUNE 25, 2019

Today, OF/BY/FOR ALL is introducing a new free resource - a guide to creating and implementing demographic audience surveys that are accurate, respectful, and useful. I remember the first time I understood how powerful it was to have demographic data about our participants. What gets measured gets done.

Audience 38

Audience Survey Free Demographics 38

Byte Technology

NOVEMBER 5, 2015

To that end, Mobile for Good has provided an “estimate of how much time mobile and social media require” for successes to be measured in money earned, volunteers recruited and so on. Writing a blog and keeping the content fresh and engaging can be hard work, but it pays off.

Social Media 100

Social Media Profit Media Social 100

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. There are more than 1.8

Marketing 52

Marketing Guide Nonprofit Social Media 52

BoardAssist

JUNE 24, 2014

has its own demographic makeup. Your first step, before choosing a social media channel, should be to define your goals and your target audience. Which audience will bring you the most volunteers? Which audience will bring you the most volunteers? Which audience will help you raise the most money?

Social Media 94

Social Media Media Social Philadelphia 94