TechImpact

JULY 30, 2014

The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message.

Analytics 223

Analytics Statistics Google Demographics 223

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Demographics.

Audience 111

Audience Effective Tips Newsletter 111

TechImpact

JUNE 18, 2014

While it’s true social media’s an important component of a successful content marketing strategy, we’re here today to clear up a few misconceptions about the various social networks, and the impact they have on your nonprofit. Each platform has a unique audience, a different set of dedicated users, and has different types of content go viral.

Social Media 177

Social Media Media Social Demographics 177

Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” And then it will start showing that audience your ads.

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Test Facebook Charity Profit 331

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Demographics includes hundreds of attributes, such as age, gender, education, and socioeconomic factors.

Audience 94

Audience Donor Demographics Maryland 94

Nonprofit Tech for Good

OCTOBER 12, 2023

By Megan Allison , Content Marketing Specialist for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Choose your social media platforms based on your supporters’ demographics and the demographics of supporters you want to attract.

Social Media 328

Social Media Content Media Giving 328

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 303

Digital Strategy Guide Create 303

Nonprofit Tech for Good

JULY 12, 2020

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. 1) Focus on audience. Demographics and networks are important, and golf’s demographic tends to include high-capacity donors with powerful networks. 3) Have a website for your golf event.

Hosting 276

Hosting Lesson Fundraising Learning 276

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. Brands are finding innovative ways to reach their target audiences. What is Event Marketing? Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. .

Marketing 119

Marketing Strategy Guide Sponsor 119

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 237

Online Hunger Metrics Drupal 237

Candid

AUGUST 5, 2024

Many nonprofit organizations believe market research is beyond their reach due to lack of staff, budget, and time. But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones.

Research 106

Research Marketing Impact Tips 106

TechImpact

OCTOBER 30, 2014

If you’re not updating it often, you’re missing out on a huge opportunity to engage audiences, tell compelling stories, and get the oxytocin levels of potential donors, volunteers, employees and other constituents to spike, and inspire action. If so, how often is it updated? Are you writing daily posts? How about even monthly? The formula.

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Brain Storytelling Story Nonprofit 245

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving.

Campaign 195

Campaign Google Giving Nonprofit 195

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. So what are Google Ad Grants ? Getting Your Site Ready for Google Ads.

Google 341

Google Grant Guide Nonprofit 341

TechImpact

JANUARY 27, 2014

As a result of the highly competitive, tech driven, contemporary fundraising market it is important to stay ahead of the trends. Blogging, or content marketing, is one of the best ways to promote traffic to your site, build relationships, and cultivate your position within whatever community you are trying to establish yourself.

Tech 218

Tech Strategy Fundraising Nonprofit 218

TechImpact

APRIL 23, 2014

You’ve invested in it, consistently update the content, post to your blog, and market events through your website. For the vast majority of this demographic, they will land on your webpage, snoop around for a moment, then return quickly back to Facebook, Twitter, or whichever outlet they were scrolling.

Generation 234

Generation Websites Social Media Search 234

AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . It’s possible to effectively market your event while sticking to a budget, it just takes a little planning. Developing Your Event Marketing Plan.

Marketing 105

Marketing Virtual Sponsor Social Media 105

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing.

Video 221

Video Communication Create Strategy 221

M+R

MARCH 19, 2021

It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Find the Hidden Markets that will expand your donor universe. Sometimes, nonprofits build out a set of personas and plan journeys for them. Want to know more?

Audience 92

Audience Data Profile NTEN 92

AccelEvents

JULY 7, 2021

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. With them, you can refine your marketing efforts and get prospects to convert through a sales funnel. . Can Event Marketing Be Optimized For B2B Sales?

Marketing 97

Marketing Virtual Awareness Audience 97

AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 95

Virtual Marketing Guide Stream 95

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. About the Sponsor Firefly Partners is a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency.

Practice 235

Practice Fundraising Guide Channel 235

EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. to maximize visibility across different demographics. Run multiple campaigns concurrently.

Volunteer 209

Volunteer Free Donor Grant 209

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. This involves looking at demographics, motivations, and preferences.

Audience 85

Audience Donor Survey Social Media 85

.orgSource

JUNE 24, 2024

And, without guidance, trying to keep pace in an unpredictable digital market can be a frustrating exercise. But if those offerings aren’t enticing your audience, then you’re not delivering value. Build a positive culture that includes a spectrum of skills, value diversity, equity, and inclusion in thought and demographics.

Associations 221

Associations Metrics Professional Digital 221

Association Analytics

JANUARY 30, 2023

Key ways to segment your audience may be by demographic, length of membership or by behaviors such as engagement, certification activities and event attendance. You can break down and identify which members are not engaging with your association during the renewal period.

Experiment 321

Experiment Create Aggregator Retention 321

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Digital transformation provides the systems and analytics to move beyond demographics and discover behavior. Increase loyalty and engagement with thoughtfulness and concern.

Life 221

Life Digital Data Skills 221

Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic.

Virtual 253

Virtual Personal Tips Online 253

Nonprofit Tech for Good

AUGUST 29, 2019

If you are not tapping this Instagram market, you may be leaving a lot of potential on the table. Marketers are doubling down on Instagram Stories popularity with ad spend as well. Setting aside even a tiny budget to put into Instagram Stories Ads will help build your audience and get more views on your Stories. .

Money 279

Money Raise Donation Ideas 279

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points.

Avatar 89

Avatar Audience Communication Create 89

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. If you are considering creating a group for mass marketing reasons, its likely that another organization or individual has beat you to it.

Linkedin 359

Linkedin Practice Social Media Sponsor 359

Nonprofits Source

JUNE 24, 2024

Regardless of what type of back-to-school product you sell, it’s your job as a marketer to help potential customers wade through the never-ending options out there to find your company and make a purchase. This data can help you better understand your customers and ensure they receive your marketing communications.

Audience 52

Audience Marketing Student Social Media 52

Classy

MAY 12, 2021

7 Tips to Create Your Nonprofit Social Media Marketing Plan . It also makes it more challenging than ever to target specific audiences. The first step is looking into the latest user demographic insights per channel. . There’s a wide variety of post ideas to choose from when you build your nonprofit social media marketing plan.

Social Media 99

Social Media Template Marketing Create 99

NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. According to Mailchimp ?

email 84

email Marketing Spam Rate 84

Nonprofit Tech for Good

MAY 18, 2020

The Google Ad Grant is one of the most powerful, yet under-appreciated tools in nearly every nonprofit’s marketing toolbox. Building an audience by attracting new subscribers to newsletters . There are huge numbers of very small nonprofits who serve large audiences and have the website content their target population is looking for.

Google 336

Google Grant Guide Adopt 336

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. This information can then be given to your donors and used on your marketing channels.

Tools 359

Tools Fundraising Analytics Analysis 359

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. In this blog, we’ll talk about the importance of getting to know your audience and how you can use purpose-driven communications to build lasting relationships. Let’s dive in.

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Communication email Marketing Museum 77