Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters.

Practice 230

Practice Fundraising Guide Channel 230

Nonprofits Source

JULY 22, 2024

For nonprofits, recruiting Millennial and Generation Z members can lead to a lifetime of support and engagement from these passionate individuals. Since these generations look for ways to channel their passion for activism, human rights, and volunteering, your nonprofit can help them carry out the change they seek.

Tips 52

Tips Nonprofit Social Media Demonstration 52

Get Fully Funded

AUGUST 19, 2024

Donor segmentation is the process of dividing a nonprofit’s donor base into distinct groups based on shared characteristics or behaviors. While retaining donors is far more cost-effective than acquiring new donors, nonprofits face a challenge as only 40-45% of donors typically continue their support.

Data 59

Data Marketing Donor Mail 59

TechImpact

JUNE 18, 2014

You’ve had blogs yelling at you for years, urging you to take advantage of social media to help promote your nonprofit. Yes, it’s true your nonprofit should have some form of a social component, it certainly does not need all of them. I should promote my nonprofit M-F only. Social media only helps engage younger audiences.

Social Media 177

Social Media Media Social Demographics 177

Nonprofits Source

OCTOBER 25, 2023

It’s no mystery that nonprofits must promote their missions to raise awareness for their causes. Technology is increasingly changing the future of nonprofit marketing , which is why your organization must leverage its software to keep up. Personalized Communication Ideally, your marketing efforts will reach vast audiences.

Marketing 52

Marketing Support Demographics Nonprofit 52

Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Your Who : Your Audience. Potential locality.

Communication 129

Communication Storytelling Indianapolis Nonprofit 129

Pamela Grow

JULY 24, 2024

Auctions are among the most engaging and lucrative fundraising events your nonprofit could host. Donor engagement at auctions looks different depending on your target audience’s demographics, preferences, and lifestyles. Seeking out nonprofit discounts.

Impact 52

Impact Tips Organization Nonprofit 52

Qgiv

SEPTEMBER 4, 2024

The donor life cycle provides your nonprofit with a way to organize your donors into different stages of engagement to help you get better results. It’s crucial to your nonprofit’s success because the donor cycle can help you increase your donor retention rates which saves your organization time and money.

Donor 52

Donor Guide Retention History 52

Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. Many nonprofits across the country see great results from their marketing efforts. A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

MARCH 17, 2020

They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” But Facebook has a lot more information about its users than the relatively blunt demographics that your database can provide. And then it will start showing that audience your ads.

Test 332

Test Facebook Charity Profit 332

Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Core Nonprofit Marketing Channels. Integrating Nonprofit Marketing Channels.

Digital 75

Digital Marketing Donor Channel 75

Whole Whale

AUGUST 25, 2021

Small nonprofits saw a 17% decline in donations during April, May, and June 2020 compared to the prior year. The outlook for nonprofits in 2021 and 2022 seeking more donations is optimistic—this is especially true if your nonprofit is flexible and willing to adapt to the online donation ecosystem. Mail stats. Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Nonprofits Source

JUNE 29, 2023

Silent auctions are popular nonprofit fundraising events for several reasons. Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests. To get a full understanding of your audience, try segmenting them based on shared characteristics.

Marketing 52

Marketing Tips Channel Audience 52

Bloomerang

JUNE 1, 2022

50% of nonprofits receive the majority of donations from October through December, so it’s critical that you have a plan in place to maximize your fundraising efforts during this time. Most nonprofits begin their year-end fundraising planning in November, but 7.7% Direct mail is the most popular year-end giving marketing method.

Guide 110

Guide Giving Nonprofit Mail 110

Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . With the entire world affected by the COVID-19 pandemic and the subsequent economic fallout, the vital services and resources that nonprofits provide are in historically high demand.

Virtual 247

Virtual Personal Tips Online 247

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

Donor 98

Donor Strategy Nonprofit Phone 98

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . Buying mailing lists.

email 84

email Marketing Spam Rate 84

Nonprofits Source

JUNE 26, 2024

You invest in nonprofit fundraising software and purchase or rent prospect lists—but have you considered first looking toward your existing base of support? By asking your existing supporters to bring a “plus one” to your events, you’ll tap into a whole new audience of potential donors with their own giving affinities and capacities.

Gift 52

Gift Program Marketing Strategy 52

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. Golf fundraisers are a huge opportunity for outreach, stewardship, and certainly for fundraising.

Practice 243

Practice Tips Fundraising Sponsor 243

Nonprofits Source

JULY 2, 2024

Live auctions create amazing opportunities for nonprofits, generating revenue, engagement, and fun memories for everyone involved. Results hinge on attendance, especially for live formats that are less likely to take place virtually and are targeted to smaller audiences than most silent auctions. Its audience.

Marketing 52

Marketing Strategy Registration Channel 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe.

Fund 52

Fund Donor Strategy Search 52

sgEngage

SEPTEMBER 11, 2023

Adding a golf tournament to your fundraising event roster is a win-win for your nonprofit and your donors—your nonprofit adds a reliable income stream and your donors get to support your mission through a fun activity. Why should my nonprofit host a charity golf tournament? Partner with local influencers and celebrities.

Charity 87

Charity Create Sponsor Sample 87

sgEngage

APRIL 10, 2023

Whether you’re brand new to nonprofit work or a veteran of the sector, you know that Giving Tuesday is one of the most important fundraising days of the year. This is because Giving Tuesday gets nonprofits real results. Giving Tuesday began in 2012, raising an estimated $10 million in its first year, according to Nonprofits Source.

Demographics 81

Demographics Retention Donor Research 81

Whole Whale

MARCH 30, 2023

This is a great question to play with for creating a unique prompt for creating draft personas for your nonprofit. We know you are probably impatient so let’s just right to the fun stuff, enter the name and general mission of your nonprofit, followed by the general audience that you’d like a profile for in this AI tool. ×

Donor 52

Donor Build Demographics New York City 52

Bloomerang

MAY 26, 2021

What specific demographic information do they have in common (gender, age, location, income level, etc.)? Options could include: Direct mail. While money does control a lot of our decisions, you really want to use the channel or channels where your target audience is located as often as possible. Be as thorough as you can.

Program 119

Program Donor Tips Channel 119

TechImpact

JULY 29, 2014

But if someone were to ask: “How will your new CRM help your nonprofit accomplish its mission?” While a CRM can help organizations accomplish micro-goals, it should ultimately be thought of as a tool that helps nonprofits accomplish goals at the organizational level. would you have an immediate answer?

Effective 152

Effective Demographics Tech Interaction 152

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

Guide 52

Guide Donor Fundraising Social Media 52

The Modern Nonprofit

SEPTEMBER 18, 2024

Estimated Reading Time: 8 minutes boost Your Fall Fundraising: Leveraging Campaign Management Tools As the crisp autumn air begins to roll in, so does one of the most critical times for nonprofits—fall fundraising season. The Importance of Fall Fundraising The fall season is a critical time for nonprofits when it comes to fundraising efforts.

Campaign 52

Campaign Tools Management Fundraising 52

Qgiv

JANUARY 3, 2024

There are many reasons your nonprofit should utilize text-to-donate tools. Mobile fundraising helps you reach a broader audience while also encouraging spontaneous giving. 8 text-to-give platforms for nonprofits 1. Despite their differences, text-to-give and text-to-donate are often used interchangeably.

Platform 59

Platform Giving Plugin Pledge 59

Nonprofits Source

MARCH 27, 2023

For nonprofits, building a strong online presence is a key part of effectively raising mission-critical funds and activating community support. Online marketing is not only cost-effective, but it expands your organization’s reach beyond traditional mailed invitations and posted flyers. Segment your audience to target your invitations.

Charity 78

Charity Marketing Online Tips 78

Qgiv

AUGUST 23, 2022

While it may be tempting to stick to one marketing channel, a multi-channel strategy uses email, social media, text messaging, and direct mail, to reach a wider audience and generate more excitement for your auction. One place to start is by looking at the demographics of your donors and supporters. Direct mail marketing.

Social Media 52

Social Media Mail Channel Registration 52

Bloomerang

JANUARY 3, 2022

This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Donor demographics . Number of new donors acquired .

Evaluation 111

Evaluation Metrics Campaign Fundraising 111

DNL OmniMedia

JULY 14, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Your nonprofit needs to collect donations, message donors, host events, manage volunteers, and much, more more. Juggling all of these tasks is where nonprofit database software comes in. It can help segment your audience.

Database 52

Database Software Template Nonprofit 52

sgEngage

JULY 20, 2023

By using storytelling, nonprofits can translate abstract concepts into relatable narratives that capture the attention and empathy of their audience. By incorporating diverse multimedia elements, your grantees can deliver a personalized and engaging experience for each audience.

Storytelling 68

Storytelling Impact Help Demonstration 68

Qgiv

NOVEMBER 17, 2022

Navigating the world of nonprofit tools can be tough. This guide is here to help you learn more about nonprofit fundraising platforms, what’s available to your organization, and when you should consider using each. Nonprofit Tools. What are the most important nonprofit tools? Nonprofit Fundraising Tools.

Platform 52

Platform Guide Fundraising Nonprofit 52

Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. As a best practice, use a constituent relationship manager (CRM) such as those included in EveryAction’s guide to picking a nonprofit CRM to help organize and monitor your campaign’s success. Be clear on: Your target audience.

Advocacy 130

Advocacy Campaign Tips Storytelling 130

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. By recognizing and learning from the marketing mistakes that hold nonprofits back , you’ll have everything you need to drive success. . It’s about strategically planning how you’re going to get your nonprofit in front of the people who will best connect with your mission. . Demographics .

Marketing 52

Marketing Social Media Nonprofit Integration 52