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The Looming Membership Cliff: What Associations Can and Should Be Doing

The MatrixFiles

Heres what we learned: Demographic Shifts are Accelerating Demographics are playing a significant role in shaping membership trends. Less investment in associations : Private equity firms frequently provide internal training, certifications, and resources, diminishing the perceived need for association offerings.

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

Digital 305
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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

Avatar 116
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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

Audience 107
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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? Change, for nonprofits, can be both internal and external—from a shift in mission to a change in political or economic winds. Have there been demographic, economic, or policy changes that affect your messages and offerings?

Online 241
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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? Can you look at previous purchasers, create demographic profiles and market to others like them? The post How to Make Your AMS a Revenue Generator, not a Cost Center appeared first on Matrix Group International. Hard to know.

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7 Secrets to Increasing Online Fundraising Results and Wowing Donors

NetWits

The only vertical experiencing a decline from 2010 to 2011 was International Affairs organizations. Despite the large drop in online fundraising for International Affairs organizations since 2009, nonprofits in all verticals have seen double-digit growth with International Affairs organizations leading the way, realizing 75 percent growth.

Results 230