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The Looming Membership Cliff: What Associations Can and Should Be Doing

The MatrixFiles

CEOs in the healthcare space were worried about nurses and technicians leaving the industry. Heres what we learned: Demographic Shifts are Accelerating Demographics are playing a significant role in shaping membership trends. These shifts mean fewer professionals are entering industries and, by extension, associations.

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5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. to start engaging with their audience and growing its group of ardent followers.

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 305
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5 Ways to Ensure Your Social Media Content Works in Time for Giving Tuesday

Nonprofit Tech for Good

Don’t post just to post Most social media platforms have best practices about how often you should post content to boost your audience reach, but your posts need to be intentional as well as consistent. Choose your social media platforms based on your supporters’ demographics and the demographics of supporters you want to attract.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

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The 5 Ways Your Nonprofit’s Website Generates Traffic

TechImpact

For the vast majority of this demographic, they will land on your webpage, snoop around for a moment, then return quickly back to Facebook, Twitter, or whichever outlet they were scrolling. Discern who their target audience is and figure out who is being sent to your site from their site, and create content accordingly.

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8 Lessons Learned from Hosting Golf Event Fundraisers During COVID-19

Nonprofit Tech for Good

There’s no doubting it: 2020 has forced organizations, industries, and entire sectors to adapt. 1) Focus on audience. Demographics and networks are important, and golf’s demographic tends to include high-capacity donors with powerful networks. 3) Have a website for your golf event.