NonProfit PRO

SEPTEMBER 30, 2022

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Simply upload your file — we’ll analyze it, match specific criteria to your records and send you the results.

Donor 246

Donor Demographics Files Audience 246

NonProfit PRO

MAY 9, 2022

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Simply upload your file - we’ll analyze it, match specific criteria to your records and send you the results.

Donor 246

Donor Demographics Files Audience 246

Candid

JULY 9, 2024

nonprofits are engaging with demographic data about their staff, leadership, and board members—but what does quality demographic data look like? A study we recently conducted on behalf of Candid found that, in line with previous research , nonprofits are using demographic data to inform their work and sharing it.

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Demographics Data Issue Question 105

Nonprofit Tech for Good

JULY 2, 2020

By Kayla Matthews , writer at ProductivityTheory.com – a blog dedicated to helping others better their productivity. Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. They also appeal to different audience segments. Other orgs take different approaches. Work With Influencers.

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Fundraising Nonprofit Influence San Diego 331

.orgSource

JANUARY 2, 2024

They have identified new audiences while remaining true to their core values. Support Adaptation Emotional intelligence offers a path to support teams and helps them acquire the skills to become digitally proficient. Building these skills helps teams to be comfortable in environments that are characterized by change.

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Team Technology Help Skills 221

Nonprofit Tech for Good

OCTOBER 12, 2023

It can help you quickly reach millions of people directly on their phones and motivate them to give to your organization! However, not all social media content can grab your audience’s attention this effectively, especially with all the changes happening in the social media world.

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Social Media Content Media Social 328

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 304

Digital Strategy Guide Create 304

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Demographics.

Audience 111

Audience Effective Tips Database 111

Greater Giving

OCTOBER 15, 2024

One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget. Happy fundraising!

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Tips Nonprofit Sponsor Audience 103

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” And then it will start showing that audience your ads.

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Charity Facebook Test Profit 331

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Demographics includes hundreds of attributes, such as age, gender, education, and socioeconomic factors.

Audience 94

Audience Donor Demographics Maryland 94

TechImpact

JULY 30, 2014

Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Applying a customer audience segment to your overall traffic, or to specific webpages grants even more donor insight than you’d get when looking at total aggregated results.

Analytics 223

Analytics Statistics Google Nonprofit 223

Bloomerang

DECEMBER 6, 2021

Good communication is the key to being an effective fundraiser, building strong relationships, leading well, and serving the people you’re working to help. Stories help embed a message into context and, often, entertainment. The audience needs to hear the message but wants to consume the peanut butter, so to speak. .

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Storytelling Strategy Develop Help 132

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives.

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Avatar Audience Communication Create 116

Nonprofit Tech for Good

MARCH 11, 2023

How Technology Helps: The right management platform will have fundraising tools baked right in. Your event website is the chance to tell your organization’s story and help people understand what the event is supporting. How Technology Helps: Collecting accurate donor data is a crucial part of engaging with the golfer donor.

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Fundraising Sponsor Registration Nonprofit 317

Nonprofit Tech for Good

JULY 12, 2020

1) Focus on audience. Demographics and networks are important, and golf’s demographic tends to include high-capacity donors with powerful networks. Live leaderboards also save the golf facility time, help organizers avoid that awkward downtime after the outing, and keep competitive players more engaged in the outing.

Fundraising 276

Fundraising Hosting Lesson Learning 276

TechImpact

OCTOBER 30, 2014

According to this study, the amount of Oxytocin the brain actually produces effectively predicted how willing people were to help others. Essentially, storytelling is something that not only helps nonprofits engage with their communities, but it also harbors the potential to help nonprofits fundraise, too. What’s your story?

Brain 245

Brain Storytelling Story Nonprofit 245

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Emotional Connection: The campaign raised awareness about ALS, a debilitating disease, fostering empathy and a desire to help.

Campaign 236

Campaign Giving Nonprofit Google 236

Association Analytics

MARCH 1, 2023

Customer segmentation is another helpful approach to consider. Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. Read more about their story. What Can You Be the Best At?

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Associations Survey Product Data 320

sgEngage

NOVEMBER 27, 2024

Regular updates, personalized appeals, and segmented lists can help build lasting relationships with donors and drive consistent contributions. Want to learn which methods are helping organizations the most? But don’t think that younger audiences are the only ones donating online!

Online 98

Online Support Fundraising Digital 98

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? The only constant is change,” saith Heraclitus.

Online 238

Online Nonprofit Hunger WordPress 238

Association Analytics

JANUARY 30, 2023

While anecdotal observations can be helpful, there’s often an unseen gap between what members say and their actual behavior (like when you tell your friends you mostly watch documentaries on Netflix but you’re actually watching reality TV). Data analytics helps you to uncover insights that are otherwise hard to see or understand.

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Experiment Create Retention Analytics 321

The MatrixFiles

MARCH 25, 2024

Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? Can you look at previous purchasers, create demographic profiles and market to others like them? confusing directions, bad login page). Hard to know. Track progress, celebrate results. Track progress, celebrate results. Keep tweaking.

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Generation Registration Associations Track 264

CauseVox

DECEMBER 5, 2024

Try these 13 successful, yet underutilized strategies to help you raise more money and create stronger relationships this year-end. Mobilize Your Closest Friends We often forget to ask our nonprofit or charity’s most loyal friends for help before a fundraiser begins. Here are our tips on promoting your matching gift to your audience.

Campaign 100

Campaign Giving Strategy Donor 100

Nonprofit Tech for Good

JANUARY 10, 2022

The ads can be used to drive additional traffic to your website, increase your organization’s reach, and help get out your message. For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. How Can You Use a Google Grant?

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Grant Google Guide Nonprofit 341

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. ,

Marketing 204

Marketing Fundraising Nonprofit Social Media 204

TechImpact

APRIL 23, 2014

For the vast majority of this demographic, they will land on your webpage, snoop around for a moment, then return quickly back to Facebook, Twitter, or whichever outlet they were scrolling. Discern who their target audience is and figure out who is being sent to your site from their site, and create content accordingly. Direct traffic.

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Websites Generation Social Media Search 234

CauseVox

OCTOBER 10, 2024

After the commercialism craze of Black Friday and Cyber Monday is over, GivingTuesday is a day to help us all refocus. And in order to tell stories effectively you need to understand who your audience is. These metrics can unveil which stories or content pieces resonate most with your audience. So, what exactly is GivingTuesday?

Social Media 94

Social Media Media Tips Social 94

.orgSource

JULY 3, 2023

Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences.

Video 221

Video Communication Strategy Create 221

sgEngage

OCTOBER 15, 2024

.” This analysis not only highlights the current state of generosity but also offers a set of actionable recommendations aimed at empowering nonprofits, foundations, companies and policy makers to help promote and protect generosity.

Action 103

Action Impact Report Social 103

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Audience 88

Audience Test Research Survey 88

Nonprofit Tech for Good

APRIL 2, 2023

We’ve done the legwork and compiled the top ways Chat GPT and AI can help your team save resources, perform tasks, and raise more funds. ChatGPT may prompt you for more context, so providing as much detail as possible will help with the copywriting process and save you valuable time.

Tools 359

Tools Fundraising Donor Analytics 359

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. The process of creating donor personas is important because it helps you truly understand and connect with your supporters on a personal level.

Donor 88

Donor Audience Social Media Survey 88

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Fundraising Practice Guide Campaign 235

Nonprofit Tech for Good

MAY 18, 2020

Although the program has been available for over a decade, our research shows that more than half of all nonprofit professionals are not aware of the Google Grant and how it can help nonprofits of all sizes. Building an audience by attracting new subscribers to newsletters . A Real-Life Example. Website Readiness for the Google Grant.

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Grant Google Guide Websites 336

Association Analytics

OCTOBER 7, 2024

” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Leveraging predictive analytics can help associations anticipate member needs and behaviors, and be the proactive organization that modern members are searching for.

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Content Strategy Marketing Data 169

Nonprofit Tech for Good

DECEMBER 2, 2023

Reflecting on the past success of your fundraising efforts while also learning about emerging fundraising trends can help you decide how to best allocate resources for the upcoming year. Some feel as though the new technology is helpful, while some believe AI can be inauthentic—and others simply don’t know enough about it to fully trust it.

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Trend Fundraising Donor Digital 300