Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

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Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives.

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The MatrixFiles

MARCH 25, 2024

Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? Can you look at previous purchasers, create demographic profiles and market to others like them? We’d love to show you MatrixMaxx , Matrix Group’s AMS. confusing directions, bad login page). Hard to know.

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Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. These so-called LYBUNT donors (those who gave last year but unfortunately not this year) are a vital group that can be reengaged with the right email campaign.

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Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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Nonprofit Tech for Good

AUGUST 9, 2021

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. 9) Join and participate in LinkedIn Groups. Strangely, nonprofits have been slow to embrace LinkedIn.

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.orgSource

JUNE 24, 2024

We’ve interviewed icons and iconoclasts of association leadership, conducted focus groups, and developed surveys. But if those offerings aren’t enticing your audience, then you’re not delivering value. Build a positive culture that includes a spectrum of skills, value diversity, equity, and inclusion in thought and demographics.

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Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

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Association Analytics

MARCH 1, 2023

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

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NTEN

NOVEMBER 10, 2011

One of the recommendations often given as a part of any digital strategy process is to take a good look at who your current audience is to find out more about them and what they want, but what about identifying and serving a target audience that you know isn't finding you yet? Identifying New Audiences. How to do that?

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CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

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Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

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.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. Many groups still print a magazine. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences. Use data to target initiatives and identify audience personas.

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The Next Web

FEBRUARY 18, 2014

Email presents an opportunity to get your content seen by an audience that chose to subscribe to your messaging, which is one of the best circumstances to be in as a marketer. Share links to this content on the social channels with the most relevant audiences for your content. . Participate in targeted groups.

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Care2

FEBRUARY 19, 2014

In fact, instead of targeting obvious audiences (e.g. young moms), it is often more effective to try to identify lateral audiences that aren’t targeted as heavily. The percentage of users that click might be lower and the audience might be lower, but the lower cost per user can lead to a healthier return on investment (ROI).

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TechImpact

JULY 29, 2014

We’ve all decided on target niche audiences for specific campaigns and messages. But have you ever been certain that group has been reached. With your CRM, you can record how many people from a specific demographic donated to your nonprofit during your last campaign. My CRM will help us better measure success.

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Bloomerang

JULY 7, 2022

According to Big Fundraising Ideas, one way school groups can take advantage of this method of communication is by sending fundraising letters that invite supporters to make a donation. Define your audience. Consider both demographic and psychographic characteristics when defining your segments.

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CauseVox

DECEMBER 5, 2024

Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. Interactive content , such as polls, live Q&A sessions, or countdown posts, can further engage your audience. Here are our tips on promoting your matching gift to your audience.

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.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Although most small to mid-sized groups probably do not have the resources to hire a dedicated customer experience professional to evaluate those activities. The distance between great marketing and great customer experience is only as wide as you make it.

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.orgSource

JANUARY 9, 2023

The matrix is a diagram that helps the board outline its current characteristics, pinpoints gaps in demographics or talent, and identifies what skills are needed in the future. My colleague Joanna Pineda, Founder, CEO, and Chief Troublemaker at Matrix Group International, Inc. Respect for the group and their time.

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Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. You can create lookalike audiences based on your current followers through paid social media outreach and target them with paid ads. An Audience-First, Data-Driven Approach Today’s digital landscape puts your audience front and center.

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sgEngage

NOVEMBER 7, 2023

No matter what donor CRM or engagement platform you use, it should have at least basic segmentation capabilities that allow you to split your audience into a few different groups with varying solicitation frequency. Know your target demographic. Before any appeal, ask yourself: What is your target demographic?

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Bloomerang

APRIL 27, 2021

Your Who : Your Audience. Chances are good your audience members are not hanging out on all of your available platforms, so it is likely you will be reaching fresh eyes each time. Which brings us to the next factor, the audience. Understanding Your Audience. Decide on the likely age groupings. Potential locality.

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.orgSource

FEBRUARY 27, 2024

It’s a shift that many groups struggle to implement. We’ve incorporated the structure that many groups say they want. Although there are still groups that look too much alike, every association is a brighter rainbow than it once was. It’s not just a question of demographics. Begin with this simple recommendation.

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Bloomerang

APRIL 10, 2025

As you read through this guide, note the ideas you think will work best for your unique target audience. An optimal volunteer recruitment plan should include the following components: A well-defined target audience. Develop your volunteer recruitment plan with a specific audience in mind. Target the right audience.

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NetWits

DECEMBER 2, 2010

Segmentation is essentially a methodology by which we distribute the constituents we want to communicate with into various buckets or groupings. We are breaking the audience and database into manageable groups for the purpose of communicating with them. The worst thing you can do: not segment your audience.

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Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

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.orgSource

DECEMBER 26, 2023

As a consultant, I’ve worked with associations of every description, and I’ve learned that the organizations that are most successful with digital transformation are also groups that value the human skills. Changing member demographics adds to the complexity.” It’s not just in the United States, it’s throughout the globe.

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Nonprofit Tech for Good

DECEMBER 6, 2018

If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience. Use Google’s Broad Match Modifier to ensure your keywords match lots of different searches, but restrict the keywords to two or three per Ad Group. .

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Nonprofit Tech for Good

DECEMBER 2, 2023

4) Unconventional Donors Utilizing unconventional supporters and up-and-coming donors gives fundraisers the opportunity to reach new audiences and raise more money. This group is known for vetting an organization by looking into their impact reports and online presence.

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TechCrunch

SEPTEMBER 30, 2022

As younger consumers are shifting to social apps that focus on video and more personal forms of social networking, a new social app called Studio , launching today, is introducing a group camcorder experience that allows groups of friends to share videos with one another in private albums. million in seed funding led by GV’s M.G.

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Candid

AUGUST 5, 2024

So, they conducted market research, starting with in-depth interviews with target audiences—LGBTQ+ and ally parents and educators. They also surveyed their email subscribers, gathering detailed information that allowed them to better segment their audience and tailor their offerings. How does this resonate with your nonprofit?

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Achieve

DECEMBER 11, 2017

billion users, how do you locate your target audience and direct their gaze your way? geolocation” the marketing buzzword of 2017, and we don’t disagree – so we looked closer at two ways geolocation can activate Facebook audiences around your nonprofit. refine your audience by location. refine your audience by location.

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Mashable Tech

FEBRUARY 23, 2025

What happens when entire demographics are missing from rooms where these technologies are being funded, legislated, and created. Without intentional efforts to include underrepresented groups, tech risks becoming a field that reinforces existing inequalities.

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Nonprofits Source

JUNE 24, 2024

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Once you’ve rounded out your CRM through a data append, consider whether you have enough customer information to reach your intended audience. Conduct a data append.

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sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area.

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Byte Technology

JANUARY 27, 2016

Facebook is the virtual expression of social cooperation, or acting in a way that is mutually advantageous for the group. Taking these ideas into consideration, consider this when crafting and honing your non-profit’s Facebook page: • Know the preferences of your target audience and try to understand those you’re connecting with.

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