TechImpact

JUNE 18, 2014

Understand what your goals are for the account, what audience you’re trying to engage, and how that account will help you accomplish that goal. If the audience you’re trying to engage is not typically active on that social media platform, why spend the time, effort, and make the investment? All platforms are the same.

Social Media 177

Social Media Media Social Nonprofit 177

CauseVox

DECEMBER 5, 2024

Since you probably raise a good percentage of your fundraising goal during the month of December, you have to make the time count! Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. Here are our tips on promoting your matching gift to your audience.

Campaign 105

Campaign Giving Strategy Donor 105

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. Each goal may have several different audiences in which you want to communicate to. .

Avatar 114

Avatar Audience Communication Create 114

Nonprofit Tech for Good

JULY 10, 2019

It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. 1) Be clear on your goals. Right before adding social media to your fundraising strategy, it’s useful to decide on the goals you want to achieve. 2) Think of your audience – who do you really want to target?

Fundraising 280

Fundraising Social Social Media Channel 280

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? Have there been demographic, economic, or policy changes that affect your messages and offerings? A few years ago, Hunger Solutions New York (HSNY) targeted service providers as their primary audience.

Online 259

Online Nonprofit Hunger WordPress 259

Nonprofit Tech for Good

JULY 12, 2020

1) Focus on audience. Demographics and networks are important, and golf’s demographic tends to include high-capacity donors with powerful networks. Indeed, golf outings are having something of a renaissance in a time when corporate connections, donor engagement, and outreach efforts are perhaps more important than ever.

Fundraising 298

Fundraising Hosting Lesson Learning 298

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 360

Grant Google Nonprofit Guide 360

sgEngage

NOVEMBER 27, 2024

Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. Connection with Younger Audiences Millennials and Gen Z are highly receptive to digital giving and are more likely to engage with causes they see online.

Online 98

Online Support Fundraising Digital 98

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Fundraising Practice Guide Campaign 246

Nonprofit Tech for Good

MARCH 11, 2023

Use your event website to seamlessly collect donations during checkout, right from live leaderboards, and through a mobile app, and show your progress toward a fundraising goal. Sponsors also want to reach this particular audience of potential clients and customers, which you can leverage to sell sponsorships.

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Fundraising Sponsor Registration Nonprofit 339

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Partnerships of any size help extend nonprofit audience reach and giving campaign awareness. It’s worth its weight in gold.

Campaign 262

Campaign Giving Nonprofit Google 262

TechImpact

JULY 29, 2014

While a CRM can help organizations accomplish micro-goals, it should ultimately be thought of as a tool that helps nonprofits accomplish goals at the organizational level. We’ve all decided on target niche audiences for specific campaigns and messages. So how do you go about answering that though question?

Effective 152

Effective Demographics Interaction Donor 152

Association Analytics

MARCH 1, 2023

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue.

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Associations Survey Data Product 320

Bloomerang

DECEMBER 6, 2021

The audience needs to hear the message but wants to consume the peanut butter, so to speak. . Setting goals and objectives for telling your story. When setting your goals and objectives for telling your story, ask yourself these two questions : . What are the short-term goals of sharing this story? I have good news!

Storytelling 131

Storytelling Strategy Develop Help 131

NetWits

MAY 17, 2012

The ask should be accompanied by a precise message tailored to the demographic you are targeting. If your organization wants to improve its online giving: Know Your Audience. Remember, audience anaylsis should be a key part of your online strategy. . Make sure you have implemented a specific online ask.

Results 230

Results Donor Online Fundraising 230

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. Defining your research goals. This is where audience research comes in.

Audience 88

Audience Test Research Survey 88

TechImpact

APRIL 28, 2014

It is important when doing any social media campaign that your define a target audience. With over 1 billion users on Twitter and Facebook, you need to target a demographic to influence to start your campaign. Step 3: Decide who you want to be attractive via social media, and focus your campaign around targeting them. During the even.

Social Media 201

Social Media Media Social Guide 201

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. This blog post will break down the essential steps for aligning KPIs with strategic goals and designing dashboards to monitor and share performance.

Associations 169

Associations Track Report Metrics 169

Mashable Tech

FEBRUARY 23, 2025

Cristina Mancini, a former executive at Salesforce and 20th Century Fox, took the helm of BGC in late 2023, announcing at the time her push for workforce development and a goal of seeing one million girls of color in tech by 2040. Mashable: Tell us the latest about Black Girls Code and your goals for the year.

Tech 114

Tech Job Skills Industry 114

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Since day one, our goal has been and continues to be, building lasting relationships. Bring Technology Up to Speed My first recommendation is, if your software puts walls between your team and your audience, begin opening doors.

Experiment 44

Experiment Marketing Game Gartner 44

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. My goal with WorkerBee.TV In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences. Use data to target initiatives and identify audience personas.

Video 221

Video Communication Strategy Create 221

.orgSource

JUNE 24, 2024

But if those offerings aren’t enticing your audience, then you’re not delivering value. Associations must focus on deeply listening to these three groups; then, understanding and addressing their unique needs: To deliver value, your offerings must entice the audience.

Associations 221

Associations Professional Leadership Skills 221

Association Analytics

OCTOBER 7, 2024

” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Whether saving time in their day-to-day, or building the precise cadence of outreach that will drive optimal engagment with their audience. How do we curate that message?

Content 169

Content Strategy Marketing Data 169

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 98

Social Media Media Tips Social 98

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. 1) Clearly define your goals for the event on the front end. Here are ten tips to consider ahead of your 2020 event.

Fundraising 246

Fundraising Practice Tips Sponsor 246

Fast Company Tech

MARCH 18, 2025

Asking marketing about metrics versus handing down an answer that didnt match expected outcomes meant we could better align our goals with actual business priorities. This was when delivering on goals no longer felt like a nice to have, but a career make-or-break. This was crucial at the time.

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ROI Channel Results Measure 80

Nonprofit Tech for Good

APRIL 2, 2023

1) Creating Custom Donation Appeals in Minutes Use ChatGPT to craft a sequence of donation appeals with the goal of encouraging your stakeholders to make a donation. With AI features, smart donation forms, communications tools, and more, Keela provides a range of powerful features to help nonprofits of all sizes achieve their goals.

Tools 362

Tools Fundraising Donor Analytics 362

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Member needs become the force that directs organizational goals and objectives. Determine what you need to understand to reach your goals.

Digital 221

Digital Life Data Skills 221

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. They think their owned media is enough to achieve their goals. Paid media can deliver the scale, impact, and reach you need to hit your fundraising goals. However, boosting awareness is an upper-funnel goal.

Digital 52

Digital Media Build Social Media 52

.orgSource

DECEMBER 26, 2023

Over the next few posts, I’m going to explore how AI grounded in EI can be your association’s superpower helping you accomplish those New Year’s goals and bring out the best in every team. Changing member demographics adds to the complexity.” In this moment, the intersection of logic and emotion deserves our focused attention.

Associations 221

Associations Skills Culture Leadership 221

sgEngage

OCTOBER 15, 2024

By openly sharing their own experiences with giving and volunteering, they can amplify your organization’s message and reach broader audiences. It’s about relationships, expertise and shared goals. We’re approaching a significant shift in donor demographics with Generation X entering their 60s and Baby Boomers turning 80.

Action 105

Action Impact Report Social 105

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

Grant 336

Grant Google Guide Websites 336

Bloomerang

JUNE 20, 2023

In this article, we will provide five tips to help you identify and secure sponsors for nonprofit events that will position your organization to achieve its fundraising goals. Understand your audience to identify target sponsors The first step in event sponsorship success is to understand the audience for your event.

Tips 107

Tips Sponsor Demographics Audience 107

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. our demographics and interest areas). Segment your audience on social media. Building a personalization strategy: crawl, walk, run.

Personal 107

Personal Demographics Analytics Social Media 107

Bloomerang

MAY 30, 2022

A fundraising plan defines clear goals, keeps your team on track, provides accountability, and ultimately helps you raise more for your cause. Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. How many of our fundraising initiatives reached their goals? Define goals.

Fundraising 140

Fundraising Guide Social Media Donor 140

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

Audience 64

Audience Websites Tips Build 64

Bloomerang

APRIL 10, 2025

As you read through this guide, note the ideas you think will work best for your unique target audience. They actively engage with the community, providing services, collecting donations, and working to help the nonprofit achieve its mission and goals. Develop your volunteer recruitment plan with a specific audience in mind.

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Volunteer Ideas Social Media Skills 59