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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Push your organization to start telling new stories.

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6 Tips to Help Manage Prizes for Your Nonprofit Online Silent Auction

Nonprofit Tech for Good

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

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5 Innovative Digital Strategies to Boost Association Revenue

fusionSpan

Rather, it’s about creating a complete digital experience for members. Search engine ads have advanced targeting capabilities, making them particularly powerful for reaching your target audience. With a thoughtful strategy, you can reach your audience without incurring significant advertising costs. Optimize for mobile devices.

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5 Ways to Create an Immersive Virtual Event Attendee Experience

AccelEvents

With the events industry focused on hybrid and virtual events instead of more traditional live events, event producers need to pay careful attention to the attendee experience. At a live event, so much of the attendee experience is related to the venue, the food, and the proximity to other attendees. Define Your Objectives.

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Market research made easy: 3 tips to maximize nonprofit impact 

Candid

So, they conducted market research, starting with in-depth interviews with target audiences—LGBTQ+ and ally parents and educators. With this feedback, the organization introduced a user-friendly landing page that guides visitors to the content most relevant to their needs, creating a seamless and personalized browsing experience.

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The Complete Guide to Facebook Ads for Nonprofits

Qgiv

Facebook allows you to target specific demographics for a minimum of one dollar a day. How do you target the right audience for Facebook Ads for nonprofits? If your organization needs some extra help with events or day-to-day tasks, there are options to target a specific demographic to recruit new volunteers for your organization.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Our mission is to develop accessible online experiences that empower progressive organizations to thrive.

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