Nonprofit Tech for Good

MARCH 17, 2020

They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” But Facebook has a lot more information about its users than the relatively blunt demographics that your database can provide. And then it will start showing that audience your ads.

Charity 331

Charity Facebook Test Profit 331

TechImpact

OCTOBER 30, 2014

For example, donating money to charities that are associated with that great story or narrative. If you’re not updating it often, you’re missing out on a huge opportunity to engage audiences, tell compelling stories, and get the oxytocin levels of potential donors, volunteers, employees and other constituents to spike, and inspire action.

Brain 245

Brain Storytelling Story Nonprofit 245

Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Read more about their story.

Associations 320

Associations Survey Product Data 320

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. A Real-Life Example. Example Use Cases: Google Grant Case Studies.

Grant 336

Grant Google Guide Websites 336

Nonprofit Tech for Good

SEPTEMBER 19, 2024

For example, OpenAI’s ChatGPT and Google’s Gemini have revealed the secret sauce behind what’s working for successful nonprofit giving marketing campaigns. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving.

Campaign 236

Campaign Giving Nonprofit Google 236

Association Analytics

JANUARY 30, 2023

For example, you may have an impressive 80% retention level, but with a little digging find that there’s a 95% retention rate among your executive-level members and a 65% rate among your manager-level members. For example, one association hosting an annual banquet at its conference asked members if they were interested in attending the event.

Experiment 321

Experiment Create Retention Analytics 321

Nonprofit Tech for Good

NOVEMBER 13, 2023

Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.

Tips 262

Tips Online Management Help 262

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 360

Linkedin Practice Nonprofit Social Media 360

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 341

Grant Google Guide Nonprofit 341

.orgSource

JULY 3, 2023

I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. Dan offers a unique example of this type of video recycling. This topic appeals to both insider and outsider audiences. You’ll confuse the audience.

Video 221

Video Communication Strategy Create 221

Association Analytics

OCTOBER 7, 2024

” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Whether saving time in their day-to-day, or building the precise cadence of outreach that will drive optimal engagment with their audience. How do we curate that message?

Content 169

Content Strategy Marketing Data 169

Bloomerang

JULY 7, 2022

To give one example, let’s say you’re struggling to convince your team that a direct mail campaign is worth the investment. For example, according to The NonProfit Times , response rates will vary according to age and income, which means that you shouldn’t expect to achieve that same response rate for every segment of your donors.

Mail 130

Mail Retention Donor Practice 130

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with.

Donor 88

Donor Audience Social Media Survey 88

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

Marketing 204

Marketing Fundraising Nonprofit Social Media 204

Nonprofit Tech for Good

NOVEMBER 20, 2021

For example, if you work at an animal shelter, ask local pet stores or boutiques for grooming gift certificates, dog and cat toys or pet sitting services. By teaming up with a like-minded business, you create an ally to promote your mission to customers that fall squarely in your target demographic.

Virtual 254

Virtual Personal Fundraising Tips 254

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 94

Social Media Media Tips Social 94

Mashable Tech

FEBRUARY 23, 2025

What happens when entire demographics are missing from rooms where these technologies are being funded, legislated, and created. For example, our ‘How to Code an AI Chatbot from Scratch’ video is one of our best performing episodes in the Code Along series, as it’s both useful and fun.

Tech 114

Tech Job Skills Industry 114

Neon CRM

NOVEMBER 16, 2023

Are you working with new demographics? Here’s an example. Think about what would best speak to your audience. These are adjectives and verbs that describe your nonprofit’s work and its impact, align with your nonprofit’s brand, and best speak to your audience. Take, for example, “we do.”

Examples 95

Examples Nonprofit Donor Language 95

sgEngage

NOVEMBER 7, 2023

No matter what donor CRM or engagement platform you use, it should have at least basic segmentation capabilities that allow you to split your audience into a few different groups with varying solicitation frequency. Know your target demographic. Before any appeal, ask yourself: What is your target demographic? Male or female?

Rate 117

Rate Data Demographics Mail 117

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

Audience 64

Audience Websites Tips Build 64

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

Fundraising 235

Fundraising Practice Guide Campaign 235

sgEngage

OCTOBER 15, 2024

By openly sharing their own experiences with giving and volunteering, they can amplify your organization’s message and reach broader audiences. Business leaders can also lead by example and use their platform to speak publicly about their own giving and volunteering. continues to grow increasingly racially diverse.

Action 103

Action Impact Report Social 103

Association Analytics

AUGUST 15, 2022

What are real-time trends and demographics of our meeting registrants? Here’s an example of an analytics integration with an existing AMS. . Here’s an example using our analytics platform, Acumen : 2. Create You can recommend specific content to target audiences. Which programs matter most to our members?

Analytics 169

Analytics Associations Demographics Picture 169

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. our demographics and interest areas). Examples of basic personalization. Segment your audience on social media.

Personal 107

Personal Demographics Analytics Test 107

Nonprofit Tech for Good

DECEMBER 2, 2023

For example, with each communication to your recurring donors, you can explain to them exactly where their money is going and how it supports the cause. 4) Unconventional Donors Utilizing unconventional supporters and up-and-coming donors gives fundraisers the opportunity to reach new audiences and raise more money.

Trend 300

Trend Fundraising Donor Digital 300

Nonprofit Tech for Good

DECEMBER 6, 2018

If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience. For example, a search for ‘charities that work with animals’ will match the keyword +animal +charity.

Grant 254

Grant Profit Google Adwords 254

Nonprofit Tech for Good

APRIL 2, 2023

With the progress of AI in prospect research, you can now access tools that provide valuable insights into your prospects, including wealth indicators and demographic data that would otherwise be difficult to obtain. Wouldn’t you love to find out what people are saying about you on social media or in online posts?

Tools 359

Tools Fundraising Donor Analytics 359

Association Analytics

AUGUST 7, 2024

From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. Understanding the Audience: Who will use the data and for what purpose? ” It’s helpful to break these high-level goals down into measurable components.

Associations 169

Associations Track Report Metrics 169

.orgSource

JANUARY 2, 2024

The internet is populated with examples of that evolution. They have identified new audiences while remaining true to their core values. It supports diversity in demographics and thought and is essential for building trust, transparency, and honest communication. The first step, as always, is to set an example yourself.

Team 221

Team Technology Help Skills 221

.orgSource

SEPTEMBER 5, 2023

Examples of the impact of digital evolution on behavior and life are plentiful. Governance—Develop meeting agendas based on previous history, take and transcribe minutes, and identify potential leaders using criteria such as participation, credentials, and demographics. Will your next conference venue be the metaverse.

Trend 221

Trend Digital Gartner Virtual 221

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Digital transformation provides the systems and analytics to move beyond demographics and discover behavior. Increase loyalty and engagement with thoughtfulness and concern.

Digital 221

Digital Life Data Skills 221

Bloomerang

JUNE 20, 2023

Understand your audience to identify target sponsors The first step in event sponsorship success is to understand the audience for your event. Identify and describe your event attendees, including interests and demographic profiles. Your audience data should always drive your sponsor outreach.

Tips 109

Tips Sponsor Demographics Audience 109

.orgSource

APRIL 8, 2024

Punks and Pinstripes is an executive network for two demographics. For example, in our group, there are certain hellish situations that require a punk to fix. For example, we outline what it’s like when you’re in an executive board meeting and the house is burning down but everyone wants to pretend it’s business as usual.

Associations 251

Associations Alternative Conversation Group 251

Pamela Grow

DECEMBER 11, 2024

For example, segment your donors within your CRM. You can create targeted mailing lists based on giving history, demographics, and interests. For example, share the story of Maria, a single mother who received resources to secure stable housing and training to land a new job. Evoke emotion with stories.

Mail 59

Mail Strategy Fundraising Nonprofit 59

Bloomerang

APRIL 27, 2021

Your Who : Your Audience. Chances are good your audience members are not hanging out on all of your available platforms, so it is likely you will be reaching fresh eyes each time. Which brings us to the next factor, the audience. Understanding Your Audience. Does your audience respond well to direct mail?

Communication 134

Communication Nonprofit Social Media Storytelling 134

The Verge

JUNE 23, 2020

As one popular tweet quoting the Obama example put it: “This image speaks volumes about the dangers of bias in AI.”. This sort of work has been theoretically possible for a few years now, but, as is often the case in the AI world, it reached a larger audience when an easy-to-run version of the code was shared online this weekend.

Learning Tool 145

Learning Tool Tools Learning Research 145

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. There are more than 1.8

Marketing 52

Marketing Guide Nonprofit Social Media 52