Nonprofit Tech for Good

MARCH 11, 2023

What’s more, golfers tap into their personal and professional networks to fill their team for your tournament, which raises more awareness about your mission and subsequently broadens your donor base. Your event website is the chance to tell your organization’s story and help people understand what the event is supporting.

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TechImpact

OCTOBER 30, 2014

Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. This same chemical is also created when you’re reading stories. For example, donating money to charities that are associated with that great story or narrative.

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Brain Storytelling Story Nonprofit 245

Bloomerang

DECEMBER 19, 2023

All donors are not created equally. Some donors can cost a great deal to acquire, and then only make one gift before lapsing. There’s a fundraising story about Bill Gates receiving a telemarketing call from a young student alum asking fellow Harvard alumni to donate. We don’t want everyone to give a small gift.

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Donor Gift Student Demographics 82

Bloomerang

MAY 26, 2021

So you want to start up (or restart) a donor acquisition program. The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. First of all, congratulations! Tip #1: Identify .

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Program Donor Tips Channel 122

Bloomerang

DECEMBER 6, 2021

Stories help embed a message into context and, often, entertainment. The message is the medication , and the story is the peanut butter. The audience needs to hear the message but wants to consume the peanut butter, so to speak. . In this post, I’ll focus on the strategy behind telling a compelling story. .

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Storytelling Develop Strategy Help 110

Bloomerang

JULY 7, 2021

Consistently attracting new potential donors is vital for you to expand your mission and, more importantly, to have the funding needed to make it through unexpected times. Unfortunately, if you can’t have in-person events or if you don’t have a big marketing budget, finding new donors can be difficult. . demographics.

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Process Question Donor eBook 136

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? As a nonprofit, you should also use your marketing strategy to increase donor acquisition, spread awareness of your organization’s mission, and steward your existing donors for lasting engagement. Donor Profiles and Records .

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Digital Marketing Donor Channel 75

Qgiv

JUNE 6, 2023

Facebook allows you to target specific demographics for a minimum of one dollar a day. Knowing the best times to post ads throughout the year will increase your chance to gain new donors. How do you target the right audience for Facebook Ads for nonprofits? Facebook Ads also allow your nonprofit to grow your donor base.

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Facebook Guide Nonprofit Demographics 86

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive. Based on your research, create profiles of your ideal donors.

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Guide Donor Fundraising Social Media 52

Greater Giving

JULY 25, 2024

Is it to raise funds for a specific program, increase donor awareness, or cultivate donor relationships? Identify your target audience, whether it’s current donors, potential supporters, or the general public. This could include fundraising targets, donor acquisition numbers, or increased volunteer engagement.

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Classes Create Fundraising Train 52

Bloomerang

APRIL 27, 2021

Your Who : Your Audience. Human brains engage, absorb, and remember stories better than any other form of communication available. . Human brains engage, absorb, and remember stories better than any other form of communication available. . Taking the time to craft powerful stories will go a long way in your communications.

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Communication Storytelling Indianapolis Nonprofit 131

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. 4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention.

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Tools Fundraising Analytics Analysis 357

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Direct mail fundraising can also feel more personal for donors, especially when your messaging aligns with their preferences. Additionally, audiences are likely to open and engage with direct mail.

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Mail Fundraising Nonprofit Channel 52

Nonprofit Tech for Good

AUGUST 29, 2019

For most of these users, it’s Instagram Stories. . In just one year, the daily user count for Instagram Stories jumped from 400 million (June 2018) to 500 million. That means that more than half of Instagram’s 1 billion users look at and consume Instagram Stories – EVERY DAY! . Here are 6 ways. . Well, it depends!

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Money Raise Donation Ideas 279

The Modern Nonprofit

AUGUST 8, 2023

Estimated Reading Time: 4 minutes Inspire a New Generation of Donors: Text-to-Give for Nonprofits Shh, can you hear that? Your donors are at an event, phones in hand, sharing the experience, live-tweeting your powerful speech, or simply engrossed in a captivating presentation. Imagine this. This includes philanthropic giving!

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Generation Donor Giving Nonprofit 52

See3

OCTOBER 30, 2015

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. How Make-A-Wish is Using Audience Personas .

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Audience Story Chapter Hawaii 40

Greater Giving

MAY 17, 2024

Are you hoping to develop a new audience? Are you hoping to steward your existing donors? Some fun event themes/ideas include: Host an Intimate Tasting Event Partner with a local winemaker(s) or retail shops to host an intimate tasting event for your top supporters, or as an avenue to reach a new demographic.

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Fundraising Game Local France 90

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. With social media, you can connect with your donors in real time and give them information about the work you’re doing and a peek behind the curtain at the people that make your mission a success. Build your audience persona.

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Social Media Strategy Media Donor 52

sgEngage

APRIL 10, 2023

Spend time strengthening donor relationships. Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors.

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Demographics Retention Donor Research 81

sgEngage

JULY 20, 2023

That’s why we recommend contextualizing your impact numbers with a powerful story. By sharing compelling stories that highlight the real-life transformations resulting from their work, your grantees can demonstrate the impact they have on their communities. That rings true when it comes to telling stories.

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Storytelling Impact Help Demonstration 68

Pamela Grow

FEBRUARY 27, 2024

Building relationships with donors, volunteers, and advocates ensures that you have a reliable source of support to power your mission year after year. This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. Segment your audience.

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Digital Marketing Create Social Media 59

The Modern Nonprofit

SEPTEMBER 18, 2024

Donor fatigue can set in as organizations compete for attention and contributions. With so many worthy causes vying for support, it can be difficult to cut through the noise and effectively engage donors. Nonprofits must also contend with the need for targeted and compelling campaigns that resonate with their audience.

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Campaign Tools Management Fundraising 52

Greater Giving

MARCH 25, 2024

For example, let’s say that your auction event attracts an audience of individuals drawn to trips and travel. Incorporate Storytelling There’s no doubt that stories are powerful and evocative—we have plenty of books, movies, and TV shows as proof of that. Establish a consistent format in terms of fonts, colors, page size, and layout.

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Fundraising Template Storytelling Headline 98

Whole Whale

MARCH 22, 2022

This article goes through some of the larger trends and audience research around cryptocurrency owners. We try to identify general demographics and insights about how this might relate to a growing crypto philanthropy donor base. Crypto donors don’t wear tinfoil hats. Crypto Donors are 2X more likely to be male.

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Donor Difference Ukraine Podcast 52

Nonprofits Source

JULY 9, 2024

Here’s the thing: people don’t just donate or bid on things—they invest in stories. These aren’t your average grocery store selections; think themed collections that tell a story. Highlight the provenance of the bottles or the unique story behind the theme in your marketing materials.

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Marketing Artist Help Celebrate 52

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

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Giving Metrics Retention Demographics 122

Bloomerang

AUGUST 30, 2021

Here are a few 2021 key findings from the report to help us retain and upgrade nonprofit donors: . Giving was unevenly directed; donor perceptions of greatest need had an impact. Giving was unevenly sourced; wealthier donors were more insulated from pandemic effects. New donors were up by 18.5%. adjusted for inflation).

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Donor Giving Retention Gift 103

Nonprofits Source

JUNE 26, 2024

Lean on your existing network When you’re looking to garner more support for your cause, your first instinct may be to acquire new donors. Plus, wealth screening could uncover a cohort of supporters already in your database with the means and inclination to become major donors!

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Gift Marketing Program Strategy 52

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Transparency.

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Social Media Media Guide Social 52

Bloomerang

APRIL 6, 2021

All this fundraising definitely involves sending appeals to your donor base. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. The 4 main ways to reach donors with fundraising appeals are: . The good news is that you don’t have to choose just one.

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Mail Channel Strategy Fundraising 64

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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Practice Organization Nonprofit Content 36

sgEngage

APRIL 20, 2023

Tell prospective donors your story and mission to show them why your daily operations are important. Annual giving campaigns are great opportunities for you to engage with your donors and make them feel like they’re a part of your organization. Your story should have a clear message and a compelling case for support.

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Campaign Effective Giving Ideas 83

Classy

MAY 17, 2021

Know Your Audience. In addition to solidifying your organization’s goals, understand who your audience is and what their values are. A corporate match can enhance your campaign if your donors feel excited about the partnership, but it can also potentially deter donors if they feel the company doesn’t reflect their values. .

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Giving Demographics Nonprofit Companies 94

Qgiv

AUGUST 22, 2024

Segmented appeals Targeting specific segments of your audience with personalized invitations can significantly boost engagement and improve your fundraising outcomes. By tailoring your invitations to different demographics—such as age groups, interests, or previous involvement levels—you can make your appeal more relevant and compelling.

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Template Guide Fundraising Free 52

The Modern Nonprofit

AUGUST 1, 2023

Estimated Reading Time: 4 minutes Maximizing Outreach: Why Nonprofits Need a Powerful Online Presence As a leader of a nonprofit, you know the importance of reaching your audience effectively and making the most of your limited resources. Without a website, you’re missing out on reaching potential donors, volunteers, and beneficiaries.

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Online Nonprofit Social Media Websites 98

Neon CRM

NOVEMBER 16, 2023

A nonprofit mission statement also serves as inspiration for employees, donors, and volunteers and provides the public with an overview of the organization’s mission and purpose. Are you working with new demographics? An effective mission statement does all of that in a clear, concise, and cohesive manner that aligns with your brand.

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Examples Language Iowa Nonprofit 95

sgEngage

APRIL 26, 2023

Like all other businesses, charities need to be where their donors are, and in today’s society, they are everywhere and anywhere. Esports and livestreaming You would be hard pressed to find an organization that did not want to attract a younger donor base, as most organizations rely heavily on aging demographics, such as Boomers and Matures.

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Platform Charity Trend Virtual 80