Whole Whale

DECEMBER 11, 2022

These acts mimic the standard set by the European Union with GDPR and many of the policies will sound familiar. If your organization ignored GDPR because of the EU only audience, then you have officially stumbled upon the can you kicked down the road in 2018 and it is time to start doing the privacy/protection work.

Law 52

Law Digital Guide New York 52

Amy Sample Ward

FEBRUARY 10, 2011

Once you come up with a plan, and you test it, you then evaluate it and rethink it, and then iterate on the plan, test it, and come back around to evaluating it. The community is, inevitably, larger than your staff, your target audience, etc. Normally, I make sure to clarify definitions when I start.

Community 167

Community Library Model Adopt 167

Achieve

JULY 2, 2019

This sounds so obvious, but not planning ahead is easily one of the most frequent mistakes I see organizations making. Does your audience already understand your mission? When speaking to your audience it’s also important to: . Not only was the post engaging, new audiences were reached! . Or is there an awareness issue?

Social Media 52

Social Media Media Hints Social 52

Care2

JANUARY 20, 2015

Let''s flashback to 2013 when Facebook announced in a blog post that they''d start autoplaying videos: Since September, we’ ve been testing a way to make videos more engaging on Facebook , and as a result we’ ve seen views, likes, shares and comments increase more than 10 percent. And, they''re being watched more often.

YouTube 28

YouTube Video Facebook Cisco 28

Nonprofits Source

NOVEMBER 3, 2017

What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. While this may sound overwhelming, don’t let it discourage you. page speed, structured data, or inbound links).

Beginner 91

Beginner Digital Marketing Guide 91

Amy Sample Ward

FEBRUARY 11, 2011

It's something that I try to tackle by having a clear personal definition, for my own word choice. In response, Katya Andresen, COO at Network for Good, commented, “Taglines are a great test of your strategy. But that doesn't mean everyone else sees the world, and words, the way I do. What do you think?

Web 105

Web Paypal Influence Teen 105

NTEN

JULY 13, 2009

We're going to make sure our site architecture is sound before we worry about making it purty. Rebecca Sherrill, our Information Architect at Beaconfire, has written a terrific synopsis of that process , with definitions, a walk-through of the process, and an overview of the findings. The story so far: We started with a card sort.

Map 36

Map Site Flash PDF 36

Connection Cafe

MARCH 10, 2014

The perfect scenario is a two-way communication with actual interactions and feedback from your audience. Of course it is difficult to achieve this and it sounds easier than it actually is, but that doesn’t mean it’s impossible. Adapting your message is only one of the keys to get your audience talking. Build Personas.

Communication 36

Communication Action Interaction Audience 36

Tech Soup

NOVEMBER 8, 2011

and his new media director Candice Dayoan presented to October’s Online Community Meetup in San Francisco on how a candidate can use new media to raise awareness and get the message out, as well as test the message and make adjustments based on constituent feedback. Raising Awareness and Communicating Out.

Social Media 54

Social Media San Francisco Community Media 54

Amy Sample Ward

JUNE 21, 2011

Goal of the centennial project was to shine the light on the library’s resources and get new audiences engaged in the collections and connected to the curators and staff. Tracy: The questions of really of usage and usability and appeal start to sound like questions we might not normally ask when we talk about museums and preservation.

Game 140

Game Culture Museum Change 140

Qgiv

SEPTEMBER 14, 2021

Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices. Plus, you’ll get free publicity for your campaign and tap into a whole new group of supporters—the news station’s audience. Test your donation form in advance. Start a recurring giving campaign.

Campaign 98

Campaign Ideas Giving Tips 98

Museum 2.0

NOVEMBER 16, 2010

People who didn't want to do it saw it as a test. The pictures I took are full of life and reflect the diversity both of the museum collection and the audience. Test out a "by visitors for visitors" version. This is definitely an unfinished idea--we only spent an hour on this experiment. This is the holy grail for me.

Experiment 44

Experiment Lesson Museum Learning 44

Nonprofits Source

JULY 1, 2018

Be prepared for the sound of crickets, at least in the beginning. You have to be prepared to constantly produce, engage and promoting content even if it’s for an audience of one. It doesn’t matter because every audience member counts. Invest the time, learn from your mistakes, and focus on your audience. Let me explain.

Online 84

Online Tips Organization Fundraising 84

OneCause

JANUARY 31, 2024

ways to bring in fundraising dollars and engage supporters is the time-tested fundraising event. For example, if you’re hosting a talent show or concert, you’ll need a large stage as well as the right lighting and sound equipment for your performers. Sound or lighting equipment, if not provided by the venue.

Fundraising 52

Fundraising Registration Hosting Images 52

NTEN

JUNE 21, 2011

Goal of the centennial project was to shine the light on the library's resources and get new audiences engaged in the collections and connected to the curators and staff. Tracy: The questions of really of usage and usability and appeal start to sound like questions we might not normally ask when we talk about museums and preservation.

Game 52

Game Culture Change Museum 52

Neon CRM

MAY 18, 2023

No matter what you choose, don’t forget to consider your target audiences and the resources you’ll need to have available to put that plan into action. However, since donors have to leave their email and visit your website to submit a donation, convincing them to give over email definitely takes a bit of strategy.

Raise 98

Raise Strategy Help Fundraising 98

Museum 2.0

SEPTEMBER 20, 2010

Audience segmentation and research has become a hot topic in museums, especially when it comes to crafting appealing offerings that are customized to different kinds of visitors. I wanted to test a hypothesis that we should be segmenting our members not by demographics but by interest, in order to foster that emotional connection.

Interview 46

Interview Director Museum Arts 46

Museum 2.0

MARCH 25, 2015

We identified areas where the connections were weak and where we have to do more research to ensure that the logic is sound. Either way, the theory of change makes the assumptions embedded in a strategy transparent to everyone and provides a way to put those assumptions to the test. It depends.

Process 20

Process Change Develop Museum 20

Bloomerang

APRIL 16, 2021

In this webinar, Sarah Durham will focus on identifying who your audiences are, how to prioritize them, and other elements key to developing a smart communications strategy. There really isn’t a clear definition that is universally accepted in the sector. Full Transcript: Steven: Okay, Sarah, I got 3:00 Eastern.

Build 124

Build Video New York City Communication 124

Bloomerang

AUGUST 28, 2021

I’ve tested it. But I want you to tell me if you segment your appeals based on your audience, as in when we do a GivingTuesday appeal, and people donate to our GivingTuesday appeal, they don’t get another appeal treating them like they’ve never donated before, or the same thing for end-of-year fundraising appeal.

Video 81

Video Fundraising Guide Test 81

Amy Sample Ward

FEBRUARY 28, 2011

It sounded great, until her last comment: She told me that it was a really important program, because libraries are the heart of the community…well, in elementary schools at least. That may sound simple, like “my town, or my campus, or my organization.” The community is, inevitably, larger than your staff, your target audience, etc.

Library 241

Library Model Adopt Community 241

Bloomerang

SEPTEMBER 12, 2021

You’ll definitely want to perk up and perhaps connect with Jesse later on. So I tested the ideas, tweaking, fine-tuning, kept playing with them, and then seeing more results, even better results. What are you offering or promising to your donors and your audience? What do you sound like out in the world?

Results 85

Results Video Donation Fundraising 85

Care2

JULY 26, 2007

Demographics: is the audience youre recruiting from the social network appropriate for your organization? ROI (Return on Investment) in its simplest form has has a very specific mathematical definition. Email me (Justin at care2team.com) if youd like to help beta test it. It takes a lot of work to build a quality audience.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Demographics: is the audience youre recruiting from the social network appropriate for your organization? ROI (Return on Investment) in its simplest form has has a very specific mathematical definition. Email me (Justin at care2team.com) if youd like to help beta test it. It takes a lot of work to build a quality audience.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

Demographics: is the audience youre recruiting from the social network appropriate for your organization? ROI (Return on Investment) in its simplest form has has a very specific mathematical definition. Email me (Justin at care2team.com) if youd like to help beta test it. It takes a lot of work to build a quality audience.

ROI 53

ROI Social Network Social Media Advocacy 53

Nonprofits Source

AUGUST 26, 2017

The theory sounds nice, but let me show you how it works in practice: Here’s How I Got First Page Results. It may sound lofty, but what if I told you it was as easy as sending a single email? How it’s relevant – Whatever your offer is, make sure it’s relevant to the audience their site serves.

Results 82

Results Digital Strategy Chapter 82

Byte Technology

JUNE 22, 2015

over sound bites and pictures. And, as they say, the people have spoken: visuals are definitely working. Find the right image or images—use A/B split testing or survey panels if necessary—and use those images as the benchmark of every aspect of a marketing strategy, from written communications to social media efforts to e-newletters.

Profit 100

Profit Web Strategy NPO 100

Bloomerang

NOVEMBER 13, 2021

” You may realize that you are spending too much time at the events that are attracting large community audiences but they’re not your tribe, they’re not your audience, and that you do better at smaller events, you’re actually going to get more interactions at those smaller events. Does that make sense?

Measure 83

Measure Report Process Impact 83

Bloomerang

OCTOBER 22, 2021

I know we were on earlier for our sound check, but I hear a little bit of a buzzing sound. So that means that I sat five hours for a really, really long multiple-choice test, and have a whole bunch of credentials that say I get national certification for doing this. It sounds so impersonal. Margit: Thank you, Steve.

Grant 103

Grant Video Donor Foundation 103

Amy Sample Ward

FEBRUARY 24, 2011

The tactics are created based on those limited moving parts – overall strategy and goal, the audience and the content. In the social period, we began exploring the network – mapping it, evaluating it, testing it. In the holistic period, we will definitely see strategies evolve. What are we doing there? Holistic Strategies.

Slides 213

Slides Nptech Digital Case Study 213

Bloomerang

JANUARY 30, 2022

She’s been in your shoes and definitely knows what she’s talking about. Who do you know that cares about X audience?” I was talking to a group of students and parents around test anxiety many years ago. I did poorly on the last test, so I’m going to do poorly on this test. Sounds good. Steven: Yeah.

Raise 73

Raise Map Fundraising Money 73

Bloomerang

JANUARY 14, 2022

She’s been in your shoes and definitely knows what she’s talking about. Who do you know that cares about X audience?” I was talking to a group of students and parents around test anxiety many years ago. I did poorly on the last test, so I’m going to do poorly on this test. Sounds good.

Raise 90

Raise Video Map Fundraising 90

Bloomerang

APRIL 30, 2021

Erica: Sounds good. And, Steven, while people are filling out the poll, any questions from the audience today? So you don’t want to sound too greedy. So definitely, offer that option on your website, download a form. Now, this is an example of something that I definitely agree with. You can test it.

Donor 87

Donor Video Practice Gift 87