Nonprofit Tech for Good

MAY 8, 2020

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. Recent data indicates that there are in excess of 1.5 Ideal Digital Storytelling Ecosystem.

Storytelling 310

Storytelling Digital Audience Channel 310

Forum One

NOVEMBER 11, 2024

When it comes to embracing digital trends and technologies, the nonprofit sector has historically lagged behind other industries. But that all changed in 2020 when the Covid-19 pandemic forced digital onto the front burner. Suddenly, digital transformation wasn’t just an aspirational goal; it was a mission-critical investment.

Digital 104

Digital Time Nonprofit Strategy 104

sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. An exception would be digital paid ad campaigns, where expenses run high based on the organization’s ad budget.

Online 98

Online Fundraising Support Digital 98

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Thank you and Happy New Year!

Trend 326

Trend Fundraising Digital Marketing 326

Association Analytics

JUNE 21, 2023

But when it comes to a troubling relationship with your data, can you turn to those same people? If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling.

Associations 319

Associations Challenge Data Taxonomy 319

Nonprofit Tech for Good

APRIL 13, 2020

We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. Here are 5 integrations that will take your virtual fundraising to another level and 3 more that’ll get you started if you’re still gearing up to go on that digital journey. 1) Facebook Fundraising. 2)Apple Pay. 6) Mailchimp.

Integration 363

Integration Nonprofit Fundraising Donation 363

.orgSource

MARCH 18, 2025

This cultural evolution helped APICS remain competitive in an environment where digital disruptors could engage their audiences just as effectively as traditional associations. He challenged both staff and board members to move beyond familiar patterns, avoid the bias of selecting like-minded leaders, and foster diversity of thought.

Government 221

Government Associations Culture Structure 221

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. To keep up with current donors and recruit next-generation supporters, you must have a digital presence. Of course, the digital landscape evolves constantly and rapidly. Just the term “digital landscape” can be overwhelming.

Digital 52

Digital Media Build Social Media 52

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. We’ve also seen a shift towards data-driven strategies. In the last year, donations made via mobile giving surged by 205%.

Mobile 318

Mobile Trend Social Media Donation 318

Association Analytics

OCTOBER 7, 2024

Associations are facing an issue of an increasingly digitized membership, and need to roll with the times to make sure their messaging and content reach the right eyes and ears, at the right time. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Marketing Strategy Data 169

Allegiance Group

MARCH 17, 2025

.” Stephen Few, data visualization expert On a single day, Facebook users share 2.45 The competition for eyeballs is fierce, but data visualization offers a way to stand out. The competition for eyeballs is fierce, but data visualization offers a way to stand out. Why is data visualization so effective?

Story 52

Story Data Chart Nonprofit 52

sgEngage

DECEMBER 19, 2024

Partnering with a nonprofit design agency can help elevate your digital presence, but before you jump in, lets explore a few key stepsand why that online investment is worth every penny. Your Website Is More Than a Digital BrochureIts Your Storyteller In many ways, your website isnt just an online brochure; its the narrator of your mission.

Websites 97

Websites Design Collaboration Nonprofit 97

Nonprofit Tech for Good

DECEMBER 13, 2020

By Beth Singer , Principal at Beth Singer Design, LLC – a design firm that specializes in creating digital slide decks with editorial clarity and design that enable nonprofits to connect with audiences and move them from interest to action. Be succinct: The less you have on a slide, the more your audience will remember.

Design 290

Design Tips Slides Online 290

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. 2) Identify your target audience. His work is focused on nonprofits, advocacy, and public affairs.

Facebook 243

Facebook Fundraising ROI Metrics 243

Forum One

OCTOBER 1, 2024

Museums and cultural organizations, like the family of Smithsonian institutions and others we’re fortunate to work with at Forum One, have a wealth of opportunities when it comes to digital engagement. Driving and sitting across all these types of in-person and online interactions are digital marketing, social media, and advertising.

Museum 93

Museum Audience Culture Digital 93

Whole Whale

MARCH 18, 2025

Meanwhile, botsboth helpful and harmfulnow dominate web traffic, marking a fundamental shift in digital strategy. The Data Tell the Story Year Human Traffic (%) Good Bots (%) Bad Bots (%) 2019 62.8% Meet Your Three Audiences Humans (~49.7%) Still crucialbut no longer the majority. Human traffic dropped from 62.8%

Web 52

Web Digital Strategy Analytics 52

Nonprofit Tech for Good

FEBRUARY 11, 2022

So many websites collect email addresses solely for the purpose of collecting information (and then do nothing with that data). Especially as we progress towards the deprecation of third-party cookies, email addresses and opt-ins have even more value as first-party data. Test out the options. About the Author.

Websites 318

Websites Work Nonprofit email 318

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

Audience 111

Audience Effective Tips Database 111

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. And then it will start showing that audience your ads.

Charity 331

Charity Facebook Test Profit 331

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 307

Communication Fundraising Audience Donor 307

Nonprofit Tech for Good

APRIL 10, 2021

You can promote your event to a broad audience through low-cost digital channels like social media, your organization’s website, and email campaigns with just a link. 4) Sell digital sponsorships. Live leaderboards are also a premium digital sponsorship opportunity. 7) Collect the data. 1) Launch an event website.

Fundraising 317

Fundraising Practice Registration Sponsor 317

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Here are some tips for using data to create relevant content for your members and customers.

Content 169

Content Taxonomy Data Strategy 169

Bloomerang

MAY 22, 2024

For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.

Storytelling 105

Storytelling Digital Donation Audience 105

Association Analytics

MARCH 1, 2023

From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. The best part is that you already have access to a major part of the solution – your data! Read more about their story.

Associations 320

Associations Survey Data Product 320

Nonprofits Source

APRIL 1, 2025

As users become more concerned about data privacy, the future of third-party cookies grows increasingly unclear. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies.

Strategy 52

Strategy Data Marketing Build 52

Allegiance Group

APRIL 14, 2025

It should be based on historical data and current trends and accompanied by a tactical plan that matches costs to realistic revenue expectations. Use the answers to those key questions to define goals by audience segment. Then, look at every audience segment within the campaign. For example: Digital acquisition gaining traction?

Public 52

Public Media Channel Mail 52

Fast Company Tech

MARCH 25, 2025

Maher also reveals NPRs strategy for reengaging with their audience, how the organization can better frame its identity as an outlet for all Americans, and more. When you joined NPR last year, the organization faced plenty of business challenges: audience engagement, business model.

Public 114

Public Broadcast Local Audience 114

Forum One

OCTOBER 23, 2023

By exploring the potential of AI, data, and digital tools, mission-driven organizations can streamline their operations, improve decision-making, and engage with their audiences more effectively. These areas are critical for improving government services, increasing transparency, and protecting sensitive data.

Government 94

Government Impact Digital Trend 94

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Marketing Automation for Nonprofits Modern digital marketing platforms offer a range of tools to help you do your job better.

Marketing 220

Marketing Fundraising Nonprofit Social Media 220

Nonprofit Tech for Good

NOVEMBER 3, 2023

Personalization requires a process that allows your team to implement and learn from the data that you’ll collect. Yes, personalization requires data. It’s in the form of tags, lists, audience segmentation, etc. 3) Location This is a great way to show your audience that you’re active in their local communities.

email 328

email Personal Strategy Nonprofit 328

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities.

Facebook 234

Facebook Fundraising Raise Campaign 234

Fast Company Tech

MARCH 18, 2025

Uptown Funk was blaring on digital music outlets, Snapchat filters were laid over every selfie, and hoverboards were all the rage. Just like marketing leaders had to establish their digital campaigns values, HR pros now need to demonstrate how their tech-forward people programs drive business results. The good news?

ROI 81

ROI Channel Results Measure 81

sgEngage

OCTOBER 24, 2024

To make your site accessible for all audiences, always ensure there is adequate contrast between text and background colors (at least a 4.5:1 Your organization’s impact data will be much easier for website visitors to understand and contextualize if you present it using charts, tables, and graphs. Typography. Infographics.

Websites 110

Websites Tips Nonprofit Design 110

Nonprofit Tech for Good

NOVEMBER 5, 2022

Unlike many other event fundraisers, golf tournaments give sponsoring businesses exposure to a typically affluent audience. Plus, collecting donor data becomes automated, ensuring no information is missing. 2) Sponsors Will Look For New Options. One in three golfers are top level managers and one in four golfers own their own business.

Fundraising 340

Fundraising Trend Sponsor Registration 340

sgEngage

NOVEMBER 7, 2023

Specifically, I suggest taking an assessment of how you currently use data to drive your direct response fundraising and what changes you could implement to become more data driven. Below are four simple yet highly effective ways that data can help you increase response rates. It doesn’t have to be complicated or time-consuming.

Rate 118

Rate Data Demographics Mail 118

Nonprofit Tech for Good

APRIL 26, 2021

Create an emotional connection with your target audience to bring them closer to your cause. Through personal interviews, surveys, and observing your supporters and community, you will have concrete data about their mindset and motivations for feeling — and acting — the way they do. Donor Digital Presentation for Small Gatherings.

Strategy 345

Strategy Nonprofit North America Israel 345

Nonprofit Tech for Good

DECEMBER 13, 2021

Here’s the good news: with preparation and a pulse on the right data and information, it is possible to get a handle on the task and get a big picture of your organization’s needs. Prior to embarking on a redesign or a site build, you’ll need a baseline of data to have a grasp on how your current site is doing. Target audiences.

Websites 316

Websites Analytics Nonprofit Project 316