NonProfit PRO

JULY 13, 2023

Join our panel of industry experts that will guide you through a transformative journey, showcasing real-world examples of how data, innovative techniques, and strategic thinking can drive maximum engagement during the year-end giving season.

Data 244

Data Technique Audience Guide 244

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. That data turns what was once a narrow path into a two-way street. When we view data through the lens of empathy it becomes a powerful magnet for retention and growth.

Digital 221

Digital Life Data Skills 221

sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience.

Digital 115

Digital Impact Practice Report 115

Association Analytics

OCTOBER 7, 2024

A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this. Personalized Content: Tailoring Messages for Maximum Impact Creating highly personalized content using data and AI tools is crucial for engaging members effectively. How do we curate that message?

Content 169

Content Strategy Marketing Data 169

Association Analytics

JANUARY 17, 2024

Learn how to use your data to find new event audiences, segment members for more personalized outreach and show sponsors the value of their participation.

Data 169

Data Sponsor Audience Learning 169

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key.

Digital 312

Digital Strategy Create Guide 312

Association Analytics

JANUARY 17, 2024

Learn how to use your data to find non-dues revenue opportunities like new audiences, selling more products to current members and creating new products.

Data 169

Data Stream Audience Learning 169

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

Audience 111

Audience Effective Tips Database 111

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. You may be surprised to learn how easy it is to find out important participant and donor characteristics through the right tools and data. A good CRM like HubSpot or EveryAction can help you do that, or if not, pulling available data into a centralized “source of truth” is a good place to start.

Fundraising 354

Fundraising Tips Management Nonprofit 354

Greater Giving

OCTOBER 15, 2024

One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget.

Tips 103

Tips Nonprofit Sponsor Audience 103

Nonprofit Tech for Good

FEBRUARY 21, 2020

is the founder of Data Viz for Nonprofits , a design consultancy that delivers high-quality visualizations that help organizations to quickly grasp their data, improve their work, and show their impact. Too many and you’ve lost your audience. Amelia Kohm, Ph.D. , A few might work. Source: Daily Infographic.

Tips 363

Tips Nonprofit Picture Homeless 363

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. We’ve also seen a shift towards data-driven strategies.

Mobile 321

Mobile Trend Social Media Donation 321

Engadget

MARCH 24, 2025

The company is enabling HDR10+ with the AV1 codec, the specification originally released in 2018 that's gradually become the standard for streaming 4K video without gobbling data. The under-exposed, muddy quality of modern streaming TV is frequently due to an expectation that audiences will be viewing on a device that supports HDR.

Stream 116

Stream Movie Support Phone 116

Association Analytics

SEPTEMBER 8, 2022

The good news is – you already have a treasure trove of information you can use to explore new revenue streams – your data! We are going to share three ways to generate new revenue using your data. Use your data to optimize people and products. And start segmenting data by categories that are relevant (e.g. New Audiences.

Data 169

Data Associations Product Analytics 169

Nonprofits Source

APRIL 1, 2025

As users become more concerned about data privacy, the future of third-party cookies grows increasingly unclear. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies.

Strategy 52

Strategy Data Marketing Build 52

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

Websites 52

Websites Data Nonprofit Mobile 52

NonProfit PRO

JUNE 4, 2021

After a year of economic and social disruption, Data Axle’s latest survey of more than 1,200 donors delves into the shifting behaviors and preferences of charitable donors across generations and identifies strategies that will help nonprofits stay connected with their audience.

Donor 275

Donor Practice Survey Audience 275

Bloomerang

APRIL 18, 2025

Understand your mission and audience The first step is to know your WHY, that is, your mission. Next, determine your WHOyour target audience. Most nonprofits have multiple key audiences, each with different needs, motivations, and ways they engage with your mission.

Action 94

Action Design Marketing Audience 94

Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 319

Communication Fundraising Audience Donor 319

NonProfit PRO

APRIL 21, 2025

Streaming can enable nonprofits to deepen audience engagement. Here's what you need to know about this avenue for digital advocacy.

Advocacy 130

Advocacy Stream Integration Roles 130

Allegiance Group

MARCH 17, 2025

.” Stephen Few, data visualization expert On a single day, Facebook users share 2.45 The competition for eyeballs is fierce, but data visualization offers a way to stand out. The competition for eyeballs is fierce, but data visualization offers a way to stand out. Why is data visualization so effective?

Story 52

Story Data Chart Nonprofit 52

sgEngage

NOVEMBER 13, 2024

Cross-posting to multiple platforms, like Facebook, LinkedIn, Instagram, and X, can help you reach different segments of your audience, and this audience can be further targeted through paid social campaigns that attract new donors and drive traffic to your website.

Digital 111

Digital Impact Report Marketing 111

Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors.

Donor 319

Donor Donation Stats Campaign 319

Association Analytics

MARCH 1, 2023

The best part is that you already have access to a major part of the solution – your data! With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. That’s why it’s also important to view behavioral data alongside survey data.

Associations 320

Associations Survey Product Data 320

Nonprofit Tech for Good

DECEMBER 13, 2020

By Beth Singer , Principal at Beth Singer Design, LLC – a design firm that specializes in creating digital slide decks with editorial clarity and design that enable nonprofits to connect with audiences and move them from interest to action. Be succinct: The less you have on a slide, the more your audience will remember. 3) First slide.

Design 290

Design Tips Slides Online 290

Nonprofit Tech for Good

MAY 13, 2022

Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right.

Donor 317

Donor Campaign Nonprofit Facebook 317

Fast Company Tech

MARCH 25, 2025

Maher also reveals NPRs strategy for reengaging with their audience, how the organization can better frame its identity as an outlet for all Americans, and more. When you joined NPR last year, the organization faced plenty of business challenges: audience engagement, business model.

Public 115

Public Broadcast Local Audience 115

Nonprofit Tech for Good

OCTOBER 21, 2022

An integration is a data-sharing connection between tools through APIs, middleware products such as Zapier, or native add-ons many systems provide. For example, if you use Eventbrite, Mailchimp, Shopify or PayPal, you can pass valuable participant data back and forth with your CRM (such as EveryAction or HubSpot ).

Integration 329

Integration Fundraising Tech Nonprofit 329

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Marketing automation tools integrate with CRM systems, ensuring that donor data is up to date and synchronized across platforms.

Marketing 239

Marketing Fundraising Nonprofit Social Media 239

Nonprofit Tech for Good

MAY 8, 2020

Recent data indicates that there are in excess of 1.5 Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience.

Storytelling 316

Storytelling Digital Audience Channel 316

The NonProfit Times

NOVEMBER 21, 2024

It’s time to embrace a paradigm shift toward audience-first fundraising. You need to reframe your thinking in three critical areas to get there: budgeting, creative and reporting. 3 key areas for reframing Budgeting: Prioritize audience needs. The future of fundraising lies in prioritizing audiences instead of channels.

Fundraising 75

Fundraising Channel Audience Donor 75

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. You can use tools like surveys, interviews, or data analytics to understand this (more on that below). These metrics can unveil which stories or content pieces resonate most with your audience.

Social Media 98

Social Media Media Social Tips 98

Nonprofit Tech for Good

OCTOBER 25, 2019

Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities.

Facebook 243

Facebook Fundraising Raise Campaign 243

Nonprofit Tech for Good

NOVEMBER 3, 2023

Personalization requires a process that allows your team to implement and learn from the data that you’ll collect. Yes, personalization requires data. It’s in the form of tags, lists, audience segmentation, etc. 3) Location This is a great way to show your audience that you’re active in their local communities.

email 328

email Personal Strategy Nonprofit 328

Nonprofit Tech for Good

NOVEMBER 5, 2022

Unlike many other event fundraisers, golf tournaments give sponsoring businesses exposure to a typically affluent audience. Plus, collecting donor data becomes automated, ensuring no information is missing. 2) Sponsors Will Look For New Options. One in three golfers are top level managers and one in four golfers own their own business.

Fundraising 354

Fundraising Trend Sponsor Registration 354

Nonprofit Tech for Good

JUNE 12, 2020

You don’t want to bore your audience right from the start of your relationship. In other words, you should communicate to each audience group – including donors, members, volunteers, event attendees, and subscribers – in a way that is relevant to them. This is the first step in creating strong, steady audience engagement.

email 345

email Donation Nonprofit Newsletter 345

sgEngage

APRIL 18, 2025

I asked Sarah to give me a summary of her giving programs, audiences, and campaign strategy. But whether youre focused on major donors or one-time supporters, using technology and data effectively often can feel like a struggle. Create emails that include personalized messaging from this data. But its not 2018 anymore.

Donor 87

Donor Fundraising Tech Change Management 87